[PDF] Top 20 Approaches that affect consumer-based brand equity
Has 10000 "Approaches that affect consumer-based brand equity" found on our website. Below are the top 20 most common "Approaches that affect consumer-based brand equity".
Approaches that affect consumer-based brand equity
... shows that social responsibility actions taken by the company affect the four dimensions of brand ...and brand loyalty, and Larceneux et ...claims that influences only on the level of ... See full document
17
Managing Consumer-Based Brand Equity in Higher Education
... Customer-based brand equity is the differential effect of brand knowledge on consumer response to the marketing of the brand (Keller ...the consumer holds some favourable, ... See full document
16
The determinants of customers’ trust and perceptions in the fast food industry
... Brand equity is a combination of four important dimensions, namely brand awareness, brand image, perceived quality, and brand ...identified that one of the most important ... See full document
78
Madalena Cardoso Impacto Patrocínios Desportivos Brand Equity
... e brand building para ambas as marcas, dando a oportunidade aos cons umidores de juntar o melhor de três mundos num só: Cerveja, Futebol e alta tecnologia de transmissão (Ferreira ... See full document
101
The effects of celebrity endorsement on the consumers’ perceptions towards global brands
... implications that come within our rapidly evolving globalized market, it has become very important for companies to leverage on those attributes which they possess and/or are able to ...strategic brand ... See full document
128
Creati ng Customer - Based Brand Equity and Measuring Brand Perception of Tourists who Travel for Thermal Tourism: Balcova Survey
... yönelik ise bilgilendirici faaliyetlerin yürütülmesi yararlı olacaktır.Termal tesislerde algılanan kalitenin iyile ş tirilebilmesi için ise; konaklama esnasında turistlerin her [r] ... See full document
25
A Liderança, o Desempenho Desportivo e a Brand Equity no Futebol Português.
... forte brand equity significa que os clientes possuem um elevado conhecimento da marca, e mantêm uma imagem favorável da mesma, retendo a ideia de que a marca é de qualidade, apresentando-‐lhe em troca a ... See full document
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Brand Equity na perspectiva dos clientes: uma investigação empírica de suas dimensões...
... Elabora-se, então, uma pesquisa empírica para verificar a relação existente entre as dimensões que compõem o brand equity baseado no cliente e o mix de marketing organizacional. É desenvolvido análise da ... See full document
153
How customer satisfaction changes behavior: A case study of banking industry
... post-switch brand repertoires, or consideration sets. They showed that construction of customers' post-switch consideration sets was antecedent specific, and concluded that while the previous main ... See full document
6
T EE 15 16 Mariana Manso
... support that the term has emerged when relations between manufacturers, distributors and customers were ...final consumer and vice ...the consumer by connecting products, logistics and marketing ... See full document
72
How brand personality, brand identification and service quality influence service brand equity
... of brand identification and brand personality on perceived brand equity, brand identification exercises a stronger effect on brand ...brands based on price. For this ... See full document
12
THE EFFECT OF BRAND HERITAGE ON CONSUMER-BRAND RELATIONSHIPS
... tested based on the distributive properties of the elements of a covariance ...showed that the model tested was the same for the two countries (Brazil and the United ...considering that the sample ... See full document
9
Building consumer-brand relationship through mobile marketing
... literature that the building of the relationship between customers and brands is a phenomenon that comes from the interaction they develop over time; consumer-brand relationships evolve and ... See full document
121
How corporate social responsibility can influence brand equity
... low brand-cause fit (Hoeffler & Keller, ...is that brands build new points of differentiation through creating new associations (Chen et ...recommend that brands that are already known for ... See full document
28
Avaliação da brand equity em realidade de fusão: caso Zon Optimus
... de brand equity, de modo a criar o questionário, foi analisado os conceitos e modelos dos dois autores: Kevin Lane Keller e David Aaker (Keller e Machado, 2006) fundamentam-se no conceito de marca definido ... See full document
86
Brand equity nos clubes desportivos o caso do sport lisboa e benfica
... .Quem não escapa a esta realidade são os clubes desportivos, e é sobre o impacto que a marca, branding e brand equity têm na sua gestão, que esta investigação vai incidir. De facto, o poder e influência ... See full document
100
OS DESAFIOS DO GERENCIAMENTO DO BRAND EQUITY NO PONTO DE VENDA MESTRADO EM ADMINISTRAÇÃO
... do brand equity de uma marca foram estudados e discutidos, a fim de se explorar meios e métodos para o desenvolvimento de tal tarefa, considerando-se a inserção empresarial em um atual cenário ... See full document
180
A study on the effect of advertisements on customers' willingness to accept banking services based on modulatory role of brand: A case study of Bank Parsian
... services based on modulatory role of ...indicate that there was a positive and meaningful relationship between brand advertisement and associate name and brand ...between brand ... See full document
6
Let’s put a smile…on that brand!
... processes that causes damage and affects an entire ...a brand, varying in terms of severity levels ...a brand (Mowen & Ellis, 1981). Therefore, we expected that participants in the high ... See full document
61
BAR, Braz. Adm. Rev. vol.6 número2
... of brand are branding and brand equity. Brand is defined by the American Marketing Association [AMA] as “a name, term, design, symbol, a combination of these, or any other feature that ... See full document
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