[PDF] Top 20 Consumers using social media: impact on companies’ reputation

... says social networking is "a social structure made up of entities (individuals and organizations) that are interconnected in many ways and sharing values, ideas, financial flows, friendships, feelings ... See full document

... 2.2 Social Media Marketing Social Media Marketing involves ‘a group of internet based applications that is build on the ideological and technological foundation of web ...of ... See full document

... courier companies are using different strategies to promote ...visible on the courier market and they will gain a competitive ...corporate social responsibility (CSR) as a paradigm of modern ... See full document

... have social consciousness embedded in their ...heart: consumers are making choices defined by their positive impact on the world and ...a social media ...focusing on the ... See full document

... Social Media can be effectively used to create marketing ...organizations social media basically boils down to building a conversation with its customers and ...it‘s consumers used to ... See full document

... activities, companies can not only generate better support behaviours from stakeholders (purchasing for customers, seeking employment and retention for employees, investing in supply chain processes for suppliers, ... See full document

... stated on the identification of the polarity associated to each interaction by detecting a certain sentiment of each ...sentence. On the other hand, this analysis performance was helpful to identify the (i) ... See full document

... met on a social and psychological ...brand on a variety of dimensions, and respond to how the brand makes them feel (direct feelings, and emotional feelings of how the brand makes them feel about ... See full document

... which consumers assess the product determining a change in the attitude of consumers (Baker, Churchill, ...1977). On the one hand, the attractive physical look (beauty) may facilitate or change the ... See full document

... light on risk for ...negative impact that was significantly greater than depression or diabetes risk but similar to cancer ...anticipated impact of schizophrenia risk was predicted by expectations of ... See full document

... Starting with phase 1, we collected all geo-referenced Tweets in the Greater London Area between Nov 5, 2012 and October 3, 2013 (334 days). Since our aim was to learn more about place as expressed also in repeated ... See full document

... by companies in ...about companies in general, employees present a higher weight of awareness than consumers - 96,6% of the total employees against 71,3% of consumers answered ... See full document

... as consumers are more and more approached through direct marketing campaigns by the different ...the consumers have realized that participating in direct marketing is a necessary part of being in a consumer ... See full document

... based on marketing managers‘ opinions, the trend of marketing is changing in Pakistan and typical advertisements are not yielding the desired ...results. Companies including Wi-tribe Pakistan, Pakistan ... See full document

... the companies to have a number of independent members not disclosed in their reports and investors don’t have access to that information since, very often, the companies only state there is an adequate ... See full document

... analyzed companies was the fact that sometimes the customer was not aware of specific things the company ...so on, are a great way for customers to feel valued and actually share some positive comments with ... See full document

... expanded on the idea of weak ties and their effects on the diffusion of information, influence and ...focused on was the effect weak ties have on community organization and why some ... See full document

... conceptualize social media as an ‘unlimited’ source of information and knowledge, ‘providing users with unlimited choices that are just a click ...of Social Media, they have suggested an ... See full document

... The Portuguese government, as well as the Lisbon Council, have been developing some initiatives to decrease road pollution in cities and increase the demand and efficiency of public transport. In 2011, a restriction was ... See full document

...  On May 15, 2011, the Playstation Network goes online again in Europe and America. Kazuo Hirai, CEO of Sony Corporation, states in a video that the network has gone live with security enhancements, such as, ... See full document