[PDF] Top 20 Corporate social responsibility and customer-based brand equity
Has 10000 "Corporate social responsibility and customer-based brand equity" found on our website. Below are the top 20 most common "Corporate social responsibility and customer-based brand equity".
Corporate social responsibility and customer-based brand equity
... of brand equity show up in the earlier writing, for example, the additional esteem enriched by the brand to the item' for a customer (Farquhar, 1990), or the differential impact of ... See full document
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Effects of Corporate Social Responsibility on consumer brand loyalty
... Responsabilidade Social Corporativa foram muito ...contrato social entre as empresas e a sociedade (van Marrewijk, 2003), ao passo que, por outro lado, ela é vista como uma reação às pressões sociais que as ... See full document
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Effects of Corporate Social Responsibility on Brand Reputation and Brand Identification with Children
... the brand was presented has having CSR actions the products were not so relevant, and children focused on elements related with CSR ...bins and sports, showing the positive effect that environmental ... See full document
25
Effects of Corporate Social Responsibility on consumer brand loyalty
... the Corporate Social Responsibility construct have been very ...new social contract between companies and society (van Marrewijk, 2003), while on the other it is seen as a reaction to ... See full document
21
Tax avoidance and corporate social responsibility
... transport, and law enforcement) through the tax revenue collected from individuals and ...public and media ...reputation and damage their brand’s ...regulatory and social ... See full document
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THE IMPORTANCE OF BRAND ATTACHMENT FOR ADHERENCE TO CAUSES OF CORPORATE SOCIAL RESPONSIBILITY
... to brand managers who intend to increase their consumers’ adherence to CSR ...brands and can reduce the negative effect of low brand-cause ...so, brand managers should be careful in choosing ... See full document
12
Positive effects of strategic corporate social responsibility
... levels and brand trust. Obviously, perceived CSR influences brand trust, but also, on the contrary, it is the same brand trust that influences the perception of how much a firm is acting in a ... See full document
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A Responsabilidade Social e o Impacto na Brand Equity.
... social responsibility. In this sense, the perception of the consumer and their behavior towards the brand, since thinking about it until the influence it has on their buying decisions ... See full document
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Price and corporate social responsibility: The consumers’ perspective
... that social responsibility policies are important in building a strong brand image and in turn lead to consumer loyalty and consequent availability to pay a higher price for the ... See full document
11
Political connections and corporate social responsibility reporting in Portugal
... CPC and corporate transparency is scant and the evidence it provides on such relation is mixed ...Leuz and Oberholzer-Gee (2006), who found politically connected firms from Indonesia to be ... See full document
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Approaches that affect consumer-based brand equity
... The corporate social responsibility is actions taken by the company regarding social and environmental ...moral, social, cultural and environmental issues, such as ... See full document
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How corporate social responsibility can influence brand equity
... high brand-cause fit is desirable (Ellen et ...low brand-cause fit’s superiority (Chernev & Blair, 2015), while others are either in favour of its comparable effects (Nan & Heo, 2007; Bloom et ... See full document
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An investigation on the effect of advertising corporate social responsibility on building corporate reputation and brand equity
... Corporate social responsibility (CSR) plays an important role on creating a good image for business owners especially in banking ...creating brand equity through customer ... See full document
6
Corporate social responsibility in customer-based brand equity: general customers perception of «activia» brand
... fundamental customer-based brand equity hypothesis utilized as a part of this thesis is Keller's CBBE pyramid and its brand building blocks as a way to examine customers’ ... See full document
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MODELING THE EFFECTIVENESS OF THE CORPORATE IDENTITY MIX IN PERCEIVED QUALITY AND CUSTOMER- RELATED BRAND EQUITY WITH INTERPRETIVE STRUCTURAL EQUATIONS AND MICMAC ANALYSIS
... the customer with a service or product, indeed, you are presenting the corporate identity to them (Farzianpour et ...of corporate identity as a clue to appreciate the modernity- oriented ... See full document
10
Corporate social responsibility initiatives influence customer awareness and empowerment
... in social media and are demanding interactive ...consumers and other stakeholders, the findings imply that social media remains unexplored as a CSR communication channel by ...public ... See full document
5
Corporate social responsibility, job satisfaction, and customer orientation in Angola
... to corporate social responsibility (CSR) has triggered extensive investment in research seeking to understand whether and how organisations can ‘do well by doing ...(Porter and Kramer, ... See full document
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Customer Engagement in Social Network Brand Communities: Drivers and Impact on Brand Loyalty
... Stimulating Brand Experiences: The Role of Self-Expansion, Brand Identification, and Self-Esteem Carlos ...Contents and Envy in Purchase ... See full document
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Customer Engagement in Social Network Brand Communities: Drivers and Impact on Brand Loyalty
... company and a division of Bertelsmann ...adapting and bringing to market the portfolio of digital solutions, with a special focus on retail, media and entertainment, healthcare and FMCG ... See full document
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The impact of brand gender on consumer-brand engagement and consumer-based brand equity on Facebook
... 5 brand masculinity (BM), brand femininity (BF), brand love (BL), consumer-based brand equity (CBBE), contributing (CONT) and consuming (CONS) to brand-related ... See full document
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