[PDF] Top 20 The effect of corporate brand reputation on brand attachment and brand loyalty: automobile sector

... Actually, brand loyalty is a variable persecuted by companies in order to assure ...a brand or a product can more likely have positive be- havior toward this ...toward the brand reflect ... See full document

... identify the relation between corporate identity mix, perceived quality on customers’ behalf and customer-centric brand ...review of the available literature within this ... See full document

... atmospherics and service, as brick-and-mortar ...studies of consumer behavior in the context of internet-based ...marketing. The results of an empirical study of e- ... See full document

... used and discussed in literature are sponsorship, cause- related marketing (CRM), and philanthropy (Polonsky and Speed, 2001;Lii and ...sponsorship and CRM are associated with marketing ... See full document

... role on creating a good image for business owners especially in banking ...measure the impact of CSR on increasing reputation as well as creating brand equity through customer ... See full document

... Interestingly, the strength of the effect of brand loyalty and brand identification on brand equity is greater than the effect ... See full document

... calculation of the power of the t-test regression interaction coefficient using G-Power software (Faul, Erdfelder, Lang, & Buchner, 2007) exceeded ...99.9%. The interaction term’s ... See full document

... set, the use of color exceed 50% in all the three groups indicating that children participating in the study were ...motivated. The use of color increased from 55% when CSR was ... See full document

... one of the most important methods to enhance or change brand image and develop brand reputation » (Gwinner & Eaton, ...companies and brand that have sponsorship ... See full document

... In the other hand, the cause-effect relationship between Corporate reputation and social responsibility and cruise brand prestige was also proven to exist as ... See full document

... out the antecedents and consequences of corporate image of banking sector in Pakistan, as well as to assess its mediating role and to make a comparison in two sectors ... See full document

... players and teams, remaining one of the few products that delivers engaging experiences that become part of our collective ...Healy and McDonagh (2013) research argues that there are ... See full document

... In the online perspective, trust includes customer perceptions about the reliability of the website and its response ...in the online environment; however, trust may be ... See full document

... limitations and future research directions can be depicted. Firstly, the results’ significance is limited to a certain local area of the urban Romanian ...extend the results to ... See full document

... In the late 1960s and beginning 1970s according to CSR the first massive media wave appeared, what forced managers to start integrating CSR issues in their management ...growth of social ... See full document

... Currently the growth of restaurants industry has indicate high increase which can be see through the quantity, quality, and the heterogeneous of restaurant ...to the ... See full document

... recall the brand in the context of a given specific product category, awareness increasing the probability that the brand will be a member of the ... See full document

... from the mechanisms of image transfer, besides following a strategy of commonality, brands might also consider strategies of complementarity, which imply moderate or low brand-cause fit ... See full document

... maior Brand Equity, recorrendo para isso aos determinantes, na perspectiva dos consumidores de ...denominada Brand Experience, que apesar de não estar inicialmente relacionada com o Brand Equity, ... See full document

... measurement of the effectiveness of a second independent variable, whether the co-creator was a consumer or an ...Based on the mean values found in the first pre-test, we ... See full document