Top PDF The impact of social identity of brand on brand loyalty development
The impact of social identity of brand on brand loyalty development
... During the past few years, there have been increasing discussions on the impact of brand in business ...that the best way to increase sales is to introduce the ...
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Rev. adm. empres. vol.52 número6
... Facebook, the conciseness of the questionnaire was of high ...focused on the most important control variables ...characteristics of the context and of ...
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A Work Project presented as part of the requirements for the Awarding of a Master Degree in Management from the NOVA – School of Business and Economics
... more of an effort in seeking out and comparing deals and ...as the survey shows, men accept recommendations from spouse and partner, but also actively read ratings and reviews from online communities and ...
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How corporate social responsibility can influence brand equity
... have the standards needed to be a corporation with social responsibility, that is, organizational governance, consumer issues (fulfilling expectations, good service and empathy), fair operational practices ...
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Rev. adm. empres. vol.56 número1
... between the two types of store brand analyzed. The main diferences are the lack of inluence of store brand perceived quality on loyalty for products ...
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Rev. adm. empres. vol.55 número4
... destination brand in ...enhance the brand equity of the Lahore Fort as a destination brand, which will positively impact the number of visitors to the ...
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How brand personality, brand identification and service quality influence service brand equity
... Concerning the strength of the influence of brand identification and brand personality on perceived brand equity, brand identification exercises a stronger ...
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Consumer brand relationships: the determinants of brand loyalty in the context of football clubs
... one of the few products that delivers engaging experiences that become part of our collective ...regarding the consumption practices of football fans, mostly due to the strong ...
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Building online content on offline moments: opportunities for brands in social media
... majority of which few will become active and purchase the ...advertising on smaller, more personalized campaigns, overall reaching fewer people but with a higher rate of purchase decisions ...
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A study on influencing factors on brand loyalty: A case study of Mobile industry
... Brand loyalty plays essential role on product development especially in mobile ...study the effects of different factors including brand associate, brand awareness, ...
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Automotive market: does corporate brand reputation and brand authenticity lead to brand attachment?
... time on their brand and product, in order to understand the nature of authenticity of their branded products or services, as well as its drivers and ...number of paradoxes ...
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Contrast Between Youtubers and traditional celebrities: impact in brand awareness, purchase intention and brand loyalty
... success of using these influencers as endorsers has also grown to the outside of ...Plenty of brands have also been using YouTubers instead of traditional celebrities as the ...
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Determinants of loyalty toward Booking.com brand
... In the online perspective, trust includes customer perceptions about the reliability of the website and its response ...in the online environment; however, trust may be considered ...
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THE INFLUENCE OF MARKET TYPE AND DEMOGRAPHICS ON BRAND LOYALTY: A STUDY AMONG URBAN ROMANIAN CONSUMERS
... to the statistical parameters (Table 1), all of the four hypothesis were ...all of the four dimensions of brand loyalty investigated significantly vary between ...
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An exploration study on factors influencing Iranian food industry
... to impact consumers' shopping behavior, through atmospherics and service, as brick-and-mortar ...studies of consumer behavior in the context of internet-based ...marketing. The results ...
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Nonlinear Impact of the Marketing Mix on Brand Sales Performance
... one of the pioneers to unite these metrics and demonstrate sales performance patterns of ...one of the leading empirical generalizations in the field of marketing ...
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Examining the role of wine brand love on brand loyalty: a multi-country comparison
... pressure on brands from a price point of ...successful brand this study shows, in line with Novak et al. (2006), that the emotional bond that wine brands form with their customers is a key ...
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The effect of corporate brand reputation on brand attachment and brand loyalty: automobile sector
... beyond the person–person relationship context (Belk, ...places of residence (Hill & Stamey, 1990), brands (Schouten & McAlexander, 1995), and other type of special favorite objects ...
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The impact of gender differences on consumer-brand relationships
... for the first determinant of the brand attachment, it is achieved with the help of pleasures (hedonic and aesthetic) that the brand gives to the consumer ...
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Rev. adm. empres. vol.54 número3
... consideration the current intense compe- tition in the hotel industry, all services and products changed their status as “commodity” and consumers are thus facing dif- iculties to ind better hotels with ...
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