[PDF] Top 20 The influence of online-user generated reviews on portuguese travellers´ decision-making process

... thank the two greatest role-models I have in my life: my ...were the main aspects behind all my achievements. Furthermore, the love and support they have given me, provided me the strength ... See full document

... under the umbrella of the Web 2.0 (Hajli, 2015). The modern user is no longer limited to the information producers/retailers choose to make available for their merchandise and ... See full document

... test the first two sub hypotheses, we conducted two Kruskall-Wallis tests, intending to understand if different groups of the consumers trusting in the information provided in social networks ... See full document

... engines, online travel booking sites and websites are some examples of Internet technological interfaces that facilitate travellers’ access to the online Tourism ...inside the ... See full document

... YouTube reviews are one example of UGC that have been gaining extremely relevance having huge influence on consumers’ purchasing decision (DEFY MEDIA, ...distributor of digital ... See full document

... under the umbrella of the Web 2.0 (Hajli, 2015). The modern user is no longer limited to the information producers/retailers choose to make available for their merchandise and ... See full document

... based on a five criteria ...help the formation and transmission of their identity (Sørensen, ...relying on travel information available online and guidebooks (Peel, Sørensen, & ... See full document

... in the context of a viral campaign (Chiu et ...previous online purchase experiences may influence service failure and recovery experiences (Holloway et ...or the effect of ... See full document

... outlining the advantages to potential customers (Lewis, ...as the primary objective of an effective marketing strategy (Pechmann and Ratneshwar, 1991) and in the hotel industry, ... See full document

... greater influence in the decision-making process through influencing the first phase – initiation - which means that when consumers engage in opinion seeking through WOM, ... See full document

... in the number of individuals who become sceptical about ...overestimate the cost of vaccination as com- pared to that of infection, and thus when most of the population is ... See full document

... Unlike the previous study, Study 2 focused only on one bias — the overconfidence ...bias. The explanation for this choice lies in the fact that, out of the three biases ... See full document

... all the constructing and de-constructing of temporary structures takes place and this term can be thought of in terms of a working ...in the cytoplasm; thus, several actions can take ... See full document

... research on WOM has investigated its effects on brand performance, particularly on sales (Chevalier and Mayzlin, 2006, Trusov, Bucklin and Pauwels, 2009, and Stephen and Galak, ...determine ... See full document

... With the burst of the NDM theory, there was a rejection towards the focus on heuristics and biases approach, previously studied in the 60’s by Amos Tversky and Daniel Kahneman, ... See full document

... effect of identification was most pronounced in Exp. SWE I where the single child was presented as liv- ing in an inaccessible mountain village while the five chil- dren were living in a more ... See full document

... type of study, our result might have been diferent, but in questioning the efectiveness of a treatment or preventive intervention, we started from the presupposition that the most ... See full document

... type of questionnaire was chosen (Gillham, 2008), similar to those of other authors (Daniels and Daniels, 1991; Collins et ...2010). The elaboration of the questionnaire began by ... See full document

... presence on SMP has become essential to the modern ...way of communication with consumers (Kaplan & Haenlein, 2010) through a platform where they can discuss and influence what happens ... See full document

... To the factors of attractiveness of some alternative we could add some new conditions, for example, “starting constraints” of decision ...states of things which must be realized ... See full document