[PDF] Top 20 Marketing mix for rural development in Romania

... The marketing approach is the most complex one, enhancing all the other four ...the marketing approach is based on the strategies of marketing mix, a very powerful core of defining the ... See full document

... tourism in general, is the accesibility ...performed in the latter being less expensive than the corresponding ones from the US or UK (Horowitz, Rosensweig, 2008, ...tourism development as ...Mango ... See full document

... by Romania in the last two decades related to the country’s population that lives in rural areas (figure 3) indicates that Romania has remained a country with a profound rural ... See full document

... -harmonious development of agrotourism on the whole territory of economic growth and social and reducing the gaps between different areas, representing a source important to increase household ...developing ... See full document

... resources in Romania, especially for the agricultural sector ...and development are overarching objectives of the national economy, closely related to the resources ...use in the most ... See full document

... participation in the implementation of EU regional policy means, first opportunity to benefit from a system of values that can be found between economic efficiency, environmental protection, ensuring minimum ... See full document

... agriculture in a space that can not be considered as predominantly rural, so it talks about creating a term that combining rural and urban ... See full document

... Shift-share analysis decomposes regional growth into separate and unique factors influencing the prosperity of spatially distinct areas. Most shift-share models are mathematical identities expressing economic upswings ... See full document

... procedure in ecotourism, as well as the criteria that must be fulfilled by the lodging units that voluntarily wish to adhere to this modern type of ...tourism. In our country, the Certification System ... See full document

... present, in Romania it is under development an educational program for healthy lifestyle promotion for pupils with hearing disabilities using communication networks, information technology and ... See full document

... D). In this context, through descriptive research, the comparative investigation involved the communication in the semiotic spaces of the supermarkets for both ...way in which the contract of ... See full document

... de marketing que seja ajustado às necessidades dos segmentos de mercado e mercados-alvo específicos visados por ...de marketing podem ser preditoras da performance das empresas no mercado externo (SHOHAM, ... See full document

... Statistical analysis indicated that the people studied provided a reasonably representative mix of subjects in these various categories (24). Rural popu- lations had[r] ... See full document

... de marketing (Lane, 1994). É neste sentido que o marketing sustentável dirige o seu foco para os recursos necessários ao desenvolvimento da oferta (Fuller, 1999), visando a otimização dos benefícios e dos ... See full document

... Ainda segundo aquele autor, confiança é uma crença em que ações inesperadas que possam vir a causar efeitos negativos não serão tomadas (Anderson & Narus, 1990). Por causa destas expectativas positivas, o cliente ... See full document

... No âmbito internacional, autores como Dubois e Duquesne (1993) se destacam ao explorarem o mercado de bens de luxo que até então tinha recebido pouca atenção. O estudo aborda a questão pelo ângulo de que a compra de bens ... See full document

... do meio ambiente. Atualmente, com o aumento da pressão social e política deixou de ser suficiente para as empresas ter atenção à poluição que emitem ou ao desperdício de recursos e tiveram a necessidade de se focar ... See full document

... Neste trabalho, define- se o Marketing Rural como sendo somente aquele estabelecido entre produtores de insumos e os proprietários rurais, estando a interface entre o proprietário rural [r] ... See full document

... do mix de marketing de serviços para aquisição de vantagem competitiva de empresas atuantes ou iniciantes no setor de ...do marketing de serviços utilizados pelas três empresas mais difundidas no ... See full document

... urine. In the absence of significant differences in gender pH changes, phosphorus yield might have been influenced by storage time and/or temperature ...peaked in month 4, indicating higher activity ... See full document