[PDF] Top 20 How to succeed in the second-hand luxury market : the case of Portugal

... ://www.elle.pt/moda/lojas-roupa-em-segunda-mao/ 15 November 2019 12 FASHION REVOLUTION: IT’S TIME FOR A CHANGE! Blog 2 February 2019 Patricia Pereira x x ... See full document

... on, in the past few years, Brazil officially became a strategic market for Chile, Portugal and ...2001 to 2011, the amount of wine imported into Brazil rose increased 315% ... See full document

... on the business case best practices, the organization should have an organizational template used as a formal and standard procedure internally with a clear workflow system for the initiative ... See full document

... The luxury market has evolved radically over the centuries. In 2012, the global luxury goods sales exceeded US$302 billion (Euromonitor, Luxury goods and global ... See full document

... facing the challenge of using mass marketing strategies and simultaneously accentuating the exclusivity dimension of their products in order to get a higher market ... See full document

... followed in order to capture high margins at the expense of large sales ...volume. The skim price determination was similar to the neutral price strategy, but with ... See full document

... In Portugal, after the introduction of the TCP, the SHS decreased but this reduction was more marked among less privileged ...that the 2009 economic crisis might have ... See full document

... Regarding the digital sphere, the Netscope ranking for September 2017 indicates that GMG was the leader in terms of information brands’ digital platforms, for the 16 th ... See full document

... outlines the incorporation of sustainable development in luxury goods industries and hence, seeks to find an answer as to whether the dimensions of luxury ... See full document

... for the multiple case study at hand, as they provide different insights that are clearly observable through secondary data, such as archives and interviews (Eisenhardt, ...similarities in that ... See full document

... due to this current global scenario, Portuguese luxury players must change the ways of managing, at risk of not continuing to have success on the ...Instead of ... See full document

... In Portugal, perfumes are distributed within two main channels: selective and ...non-selective. The selective channel is where luxury brands are positioned, those from high-end cosmetic firms ... See full document

... part of the market of personal luxury goods, which represents the second most important segment of the luxury ...industry. Luxury brands have ... See full document

... Yet, in Portugal, to be focusing on such business is still a risk: although smartphones have had a good penetration in the market for mobiles, specially among the younger ... See full document

... beyond the scope of the current study, future research should examine the conditions under which second-hand knowledge (result- ing from interorganizational learning) is inter- ... See full document

... assessments of individual events, it also has limitations. Most case studies ’ generalizability of the findings is limited, particularly with regard to observations and ...part ... See full document

... access to each of these projects. So, today, before thinking of innovating, I start by using my access to all of this innovation that Sage has generated in all of ... See full document

... evolution of the stores in Portugal followed very closely the evolution of the shopping ...among the anchor stores that could bring people to them. On ... See full document

... The second phenomenon worthy of reference has to do with the fact that many people in Asia, and obviously excluding the wealthiest, tend to mix really expensive ... See full document

... mentioned in the revised literature, environmental consciousness takes part in the motivational factors which Influence the purchase of second-hand items, whereas ... See full document