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[PDF] Top 20 The Marketing of Cultural Values

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The Marketing of Cultural Values

The Marketing of Cultural Values

... be the solution. Marketing 3.0 is a cultural and social marketing, a marketing of high values: moral, legal, esthetic and a marketing of superior needs: ... See full document

11

THE INFLUENCE OF CHINESE CORE CULTURAL VALUES ON THE  COMMUNICATION BEHAVIOUR OF OVERSEAS CHINESE STUDENTS  LEARNING ENGLISH

THE INFLUENCE OF CHINESE CORE CULTURAL VALUES ON THE COMMUNICATION BEHAVIOUR OF OVERSEAS CHINESE STUDENTS LEARNING ENGLISH

... in the UK?” Chinese students claim to prefer a more structure approach to the approach used in the UK, because it helps them to understand what they should do in different learning ...are the ... See full document

31

Editorial. Rethinking of Cities, Culture and Tourism within a Creative Perspective

Editorial. Rethinking of Cities, Culture and Tourism within a Creative Perspective

... on the im- portance of congruency between tourism image and the tourist ...product. The author offers the consideration of history during the branding, imaging and ... See full document

5

WORK-RELATED CULTURAL VALUES OF JAPANESE AND CZECH STUDENTS

WORK-RELATED CULTURAL VALUES OF JAPANESE AND CZECH STUDENTS

... factor of Japan‟s collectivism was its ability to provide full employment to its ...Originally, the pay system in Japan was thought to be seniority-based, however, according to the Japan Institute ... See full document

16

The Debate on European Values and the Case of Cultural Diversity

The Debate on European Values and the Case of Cultural Diversity

... The preambl e of t he Chart er st art s saying t hat “ The peopl es of Europe, in creat ing an ever cl oser union among t hem, are resol ved t o share a peacef ul f ut ure based on common val ... See full document

24

The influence of the border position of the Pskov region on the socio-cultural values of the population

The influence of the border position of the Pskov region on the socio-cultural values of the population

... play the most important role in the formation of ei- ther ‘good-neighbourly’ or ‘oppositional’ identity model in the border re- gions, especially, if the state border is a barrier to ... See full document

9

Cultural values and sustainable travel intention

Cultural values and sustainable travel intention

... asses cultural values, this research uses the intersubjective norms approach proposed by Chiu, Gelfand, Yamagishi, Shteynberg, & Wan ...on values that they recognize as widely shared ... See full document

50

Local Colour in German and Danish Television Drama: Tatort and Bron//Broen

Local Colour in German and Danish Television Drama: Tatort and Bron//Broen

... mentioned, the production of place in television drama series includes physical places, mediated places and imagined places, ...reinforce the audience’s knowledge about these places, for example by ... See full document

20

The significance of constitutional values

The significance of constitutional values

... understanding of personal ...members of a nation; their personalities are determined by the national culture, expressed most clearly in its language; the nation-state is a process of ... See full document

16

The cultural formation code of successfulness verticals of the U.S. ethnic groups

The cultural formation code of successfulness verticals of the U.S. ethnic groups

... culture, cultural values (cultural code), international management, cross-cultural management, comparative management, cultural values model, cultural assimilation model, ... See full document

3

The Cultural Industries: a Clash of Basic Values? A Comparative Study of the EU and the NAFTA in the Light of the WTO

The Cultural Industries: a Clash of Basic Values? A Comparative Study of the EU and the NAFTA in the Light of the WTO

... erms of t he agreement covering mainl y t he f ree f l ow of goods and ...services. The general exempt ion, however, is subj ect t o f our except ...ue of t he exempt ion of t he cul t ... See full document

24

VALUES AS A CULTURAL STANDARD IN THE ERA OF GLOBALIZATION

VALUES AS A CULTURAL STANDARD IN THE ERA OF GLOBALIZATION

... overcome the apathy and distrust of universal meaningfulness, of universal human ...within the world order and adherence to universal values of cultural autonomy does not ... See full document

7

THE GEOMORPHOSITES OF ROŞIA MONTANĂ

THE GEOMORPHOSITES OF ROŞIA MONTANĂ

... idea of touristic capitalization of the relief through identifying landforms that have natural value as well as cultural and economic values is quite recent, but it has a great success ... See full document

7

THE VALUES OF THE ROMANIAN AND ESTONIAN STUDENTS AND THE EDUCATIONAL FACTORS THAT INFLUENCE THE CONSTRUCT OF THEIR VALUES – PARENTS’ AND TEACHERS’ VALUES

THE VALUES OF THE ROMANIAN AND ESTONIAN STUDENTS AND THE EDUCATIONAL FACTORS THAT INFLUENCE THE CONSTRUCT OF THEIR VALUES – PARENTS’ AND TEACHERS’ VALUES

... examines the values’ hierarchy of the representative and near representative samples from 13 nations, school teachers from 56 nations and college students from 54 ...“pan cultural ... See full document

10

The influence of the arc plasma treatment on the structure and microhardness C120U carbon tool steel

The influence of the arc plasma treatment on the structure and microhardness C120U carbon tool steel

... Surface of C120 steel after arc plasma treatment showed tracks have multizone microstructure composed of the remelted zone, heat affected zone and substrate, which can have diversified ... See full document

4

Buying Behavior Of Organic Vegetables Product The Effects Of Perceptions Of Quality And Risk

Buying Behavior Of Organic Vegetables Product The Effects Of Perceptions Of Quality And Risk

... understanding the evaluated of customer and customer behavior (Tuu & Olsen, ...in the sense that any action of a consumer will produce consequences which he cannot anticipate with anything ... See full document

8

	Field Cancerisation of the Upper Aerodigestive Tract: Screening for Second Primary Cancers of the Oesophagus in Cancer Survivors

Field Cancerisation of the Upper Aerodigestive Tract: Screening for Second Primary Cancers of the Oesophagus in Cancer Survivors

... cancers of the oesophagus, lungs, and head and neck region ...90% of the tumours in head and neck are squamous cell carcinomas, and at least 75% of them are attributable to the ... See full document

8

Evaluation of susceptibility of the ZRE1 alloy to hot cracking in conditions of forced strain

Evaluation of susceptibility of the ZRE1 alloy to hot cracking in conditions of forced strain

... for the alloy was determined by testing cylindrical Ø 6 x 90 mm specimens on the Gleeble 3800 ...to the specimens, and then the specimens were fixed in the chamber by means of ... See full document

6

Statistical Assessment of the Effect of Chemical Composition on Mechanical Properties of Hypereutectic AlSi17CuNiMg Silumin

Statistical Assessment of the Effect of Chemical Composition on Mechanical Properties of Hypereutectic AlSi17CuNiMg Silumin

... assessment of the effect of chemical composition on mechanical properties of hypereutectic AlSi17 silumin, which is expected to act as a counterpart of alloys used by automotive ... See full document

4

Distributions of grain parameters on the surface of aircraft engine turbine blades

Distributions of grain parameters on the surface of aircraft engine turbine blades

... In the quality assurance system for components cast using the lost wax method, the object of evaluation is the grain size on the surface of the ...evaluating ... See full document

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