Bibliografia
Aaker, D., Norris, D. (1982), "Characteristics of TV commercials perceived as informative", Journal of Advertising Research, Vol. 22.
Aaker, D., Stayman, D., Hagerty, M. (1986), "Warmth in advertising: measurement, impact and sequence effects", Journal of Consumer Research, Vol. 12.
Aaker, D., Stayman, D. (1990), "Measuring audience perceptions of commercials and relating them to ad impact", Journal of Advertising Research, Vol. 30.
Aaker, David, V. Kumar and George Day (1995), “Marketing Research”, 8ª edição, John Wiley & Sons.
Anderson, E.W. (1998), “Customer satisfaction and word of mouth”, Journal of Service Research, Vol. 1, August.
Babin, B.J.; Darden, W.R.; and Griffin, M. (1994), “Work and/or fun: measuring hedonic and utilitarian shopping value”, Journal of Consumer Research, 20.
Bagozzi, R. P. and Dholakia, U. M. (1999), “Goal setting and goal striving in consumer behavior”, Journal of Marketing, 63.
Barañano, A. M. (2004), “Métodos e técnicas de investigação em Gestão – Manual de apoio à realização de trabalhos de investigação”, Lisboa, Edições Sílabo.
Batra, R. and Ray, M. L. (1986), “Affective Responses Mediating Acceptance of Advertising”, Journal of Consumer Research, 13, (2).
Batra, R. and Ahtola, O. T. (1991), “Measuring the Hedonic and Utilitarian Sources of Consumer Attitudes”, Marketing Letters, 2, April.
Bauer, R. A. and Greyser, S. A. (1968), “Advertising in America: The Consumer View”, Boston: Harvard University.
Bearden, W. O. and Etzel, M. J. (1982), “Reference Group Influence on Product and Brand Purchase Decisions”, Journal of Consumer Research, 9, September.
Belch, George and Belch, Michael (2004), “Advertising and Promotion – An Integrated Marketing Communications Perceptive”, 6th Ed., Irwin McGraw Hill.
Biel, A. L. and C. A. Bridgwater (1990), “Attributes of likable television commercials”, Journal of Advertising Research, Vol. 30, June/July.
Boone, L. E. and Kurtz, D. L. (1998), “Contemporary Marketing”, 9th ed., The Dryden Press, Orlando.
Bou-Llusar, J. C., Camisón-Zornova, C. e Escrig-Tena, A. B. (2001), “Measuring the relationship between firm perceived quality and customer satisfaction and its influence on purchase intentions”, Total Quality Management, 12 (6).
Bruner II, G. C. and Kumar, A. (2000), “Web Commercials and Advertising Hierarchy of Effects”, Journal of Advertising Research, 40 (1&2).
Bruzzone, D. (1981), "New evidence on when to use mood and message", BRC Newsletter.
Buck, R. (1988), “Human Motivation and Emotion”, John Wiley, New York, USA.
Burns, A. C. e Bush, R. F. (1999), “Marketing Research”, New Jersey, Prentice-Hall.
Burns, A. C. e Bush, R. F. (2006), “Marketing Research”, New Jersey, Prentice-Hall.
Buttle, Francis A. (1998), “Word of Mouth: Understanding and Managing Referral
Marketing”, Journal of Strategic Marketing, 6 (3).
Cardoso, Paulo Ribeiro, (2000), “Estratégia Criativa Publicitária – Fundamentos e Métodos”, Edições Universidade Fernando Pessoa.
Cardoso, Paulo Ribeiro, (2005), “Os apelos racionais e emocionais na publicidade – uma análise conceptual”, Actas do III SOPCOM, VI LUSOCOM e II IBÉRICO – Volume II.
Carman, J. M. (1990), “Consumer perceptions of service quality”, Journal of Retailing, 66 (1).
Chang, T.Z., and Wildt, A.R. (1994), “Price, product information, and purchase intention: An empirical study”, Journal of the Academy of Marketing Science, 22.
Choi, Y., Thorson, E. (1983), "Memory for factual, emotional and balanced ads under two instructional sets", University of Tennessee, Knoxville.
Código da Publicidade, (1990) In AACS, [Em linha]. Disponível em http://www.aacs.pt/legislacao/codigo_da_publicidade.htm. [Consultado em 05/10/2010].
Copeland, M.T. (1924), “Principles of Merchandising”, Arno Press, New York.
Coulson, J.S. (1989), "An investigation of mood commercials", in Cafferata, P., Tybout, A. (Eds), “Cognitive and Affective Responses to Advertising”, Lexington Books, Lexington, MA.
Day, George S. (1971), “Attitude Change, Media and Word of Mouth”, Journal of Advertising Research, 11 (6).
De Pelsmacker, P. (1998), “Feelings evoked by warm, erotic, humorous or non- emotional print advertisements for alcoholic beverages”, Academy of Marketing Science
Review.
Dichter, Ernest (1966), “How Word-of-Mouth Advertising Works”, Harvard Business Review, 44 (6).
Dodds, W.B.; Monroe, K.B.; and Grewal, D. (1991), “The effects of price, brand and store information on buyers’ product evaluations”, Journal of Marketing Research, 28.
Dowling, G. R. and Staelin, R. (1994), “A Model of Perceived Risk and Intended Risk- handling Activity”, Journal of Consumer Research, 21 June.
Dubé et al. (1996), “Should advertising appeals match the basis of consumer’s attitudes?”, Journal of Advertising Research, 36.
Edell, J., Burke, M. (1987), "The power of feelings in understanding advertising effects", Journal of Consumer Research, Vol. 14.
Engel, G., Blakwell, R.; Miniard, P. (1995), “Consumer Behavior”, 8 ed., Fort Worth:
Irwin.
Ettenson, R. and Turner, K. (1997), “An exploratory investigation of consumer decision making for selected professional and nonprofessional services”, The Journal of Services Marketing, Vol. 11 No. 2.
Ferreira, C. e Cardoso, P. (2003), “Uma abordagem qualitativa e quantitativa sobre a atitude dos estudantes universitários em relação à Publicidade”. [Em linha].
Disponível em http://www.bocc.ubi.pt. [Consultado em 15/05/2010].
Firat, F.A., and Venkatesh, A. (1993), “Postmodernity: the age of marketing”, International Journal of Research in Marketing, 10, 3.
Frenzen, Jonathan and Kent Nakamoto (1993), “Structure, Cooperation, and the Flow of
Market Information”, Journal of Consumer Research, 20 (Dec).
Gatignon, Hubert and Thomas S. Robertson (1986), “An Exchange Theory Model of Interpersonal Communication”, Advances in Consumer Research, Vol. 13, Richard J.
Lutz, ed. Provo, UT, Association for Consumer Research.
Gilly, M.C., Gr aham, J.L., Wolfinbarger , M.F. and Yale, L.J. (1998), “A dyadic study of interpersonal information search”, Journal of the Academy of Marketing Science, Vol. 26, Spring.
Gremler, D.D. and Gwinner, K.P. (2000), “Customer-employee rapport in service relationships”, Journal of Service Research, Vol. 3, August.
Gresham, L. G., & Shimp, T. A. (1985), “Attitude toward the advertisement and brand attitudes: A classical conditioning perspective”, Journal of Marketing, 46.
Grisaffe, D.B., and Kumar, A. (1998), “Antecedents and consequences of customer value: Testing an expanded framework”, MSI Working Paper.
Godes, D. and Mayzlin, D., (2008), “Firm-Created Word-of-Mouth Communication:
Evidence from a Field Test”, Harvard University.
Goldberg, M.E., Gorn, G.J. (1987), "Happy and sad TV programs: how they affect reactions to commercials", Journal of Consumer Research, Vol. 14.
Golden, L., Johnson, K.A. (1983), "The impact of sensory preferences and thinking vs feeling appeals on advertising effectiveness", in Bagozzi, R.P., Tybout, A.M. (Eds), Advances in Consumer Research, Association for Consumer Research, Ann Arbor, MI.
Handel et al. (2000), “Attitudes Toward Advertising Implications for the World Wide Web”. [Em linha]. Disponível em http://smib.vuw.ac.nz. [Consultado em 19/05/20010].
Hennig-Thurau, T., Gwinner, K.P., Walsh, G., Gremler, D.D. (2004), “Electronic Word-of-Mouth Via Consumer Opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet”, Journal of Interactive Marketing, 18.
Herr, P.M., Kardes, F.R. and Kim, J. (1991), “Effects of word-of-mouth and product- attribute information on persuasion: an accessibility-diagnosticity per spective”, Journal of Consumer Research, Vol. 17, March.
Heskett, J.L., Sasser , W.E. Jr and Schlesinger , L.A. (1997), “The Service Profit Chain”, The Free Press, New York, NY.
Hill, M.M. e Hill, A. (2000), “Investigação por Questionário”. Lisboa, Edições Sílabo.
Hofstede, G. (1980), “Culture’s Consequences: International Differences in Work- related Values”, Sage Publications, Beverly Hills, CA.
Hogan, John E.; Lemon, Katherine N.; Libai, Barak (2004), "Quantifying the Ripple:
Word of Mouth and Advertising Effectiveness", Journal of Advertising Research, 44 (3).
Holbrook, M. B. and Hirschman, E. C. (1982), “The Experiential Aspects of Consumption: Consumer Fantasies, Feelings and Fun”, Journal of Consumer Research, 9, September.
Holbrook, M.B., O’Shaughnessy, J. (1984), "The role of emotion in advertising", Psychology and Marketing, Vol. 1 No.2.
Jinhwa Lee, (2009), “Understanding College Students’ Purchase Behavior of Fashion Counterfeits: Fashion Consciousness, Public Self-Consciousness, Ethical Obligation, Ethical Judgment, and the Theory of Planned Behavior”, Master Thesis Ohio University.
Johar, J.S., Sirgy, M.J. (1991), "Value-expressive versus utilitarian advertising appeals:
when and why to use which appeal", Journal of Advertising, Vol. 20 No.3.
Josefa S., Palácio, A. (2008), “Why Attitudes Toward Advertising Are Not Universal:
Cultural Explanations”, Journal of Euromarketing, Vol. 17 (3/4).
Katz, Elihu (1957), “The Two-Step Flow of Communication: An Up-to-date report on a Hypothesis”, Public Opinion Quarterly, 21 (1).
Katrandjiev, H. (2007). “Public Attitudes Towards Advertising: an Empirical Investigation”. [Em linha]. Disponível em http://alternativi.unwe.acad.bg. [Consultado em 18/06/2010].
Khairullah, Durriya Z. and Khairullah, Zahid Y. (1999), “Relationships between acculturation, attitude toward the advertisement, and purchase intention of Asian-Indian immigrants”, International Journal of Commerce and Management, 9 (3&4).
Kim, H., Koh, J. & Lee, Y. (2009), “Investigating the Intetion os Purchasing Digital Items in Virtual Communities”, Pacific Asia Conference on Information Systems.
Kotler, P., Armstrong, G. (1994), “Principles of Marketing”, Prentice-Hall.
Kotler, P. e Keller, K. L. (2007), “Administração de Marketing”, São Paulo, Pearson Prentice Hall.
Lambin, JJ. (2000), “Marketing Estratégico”, Lisboa, McGraw-Hill.
Laskey, H.A., Fox, R.J., Crask, M.R. (1995), "The relationship between advertising message strategy and television commercial effectiveness", Journal of Advertising Research, Vol. 35 No.2.
Lazarsfeld F.; Berelson, B., Gaudet, H. (1948), “The People’s Choice”, New York:
Duell, Sloan and Pearce.
MacKenzie, S., Lutz, R. & Belch, G. (1986), “The role of attitude toward the ad as a mediator of advertising effectiveness: a test of competing explanations”, Journal of Marketing Research, 23 (2).
MacKenzie, S. B. and Lutz, R. L. (1989), “An Empirical Examination of the Structural Antecedents of Attitude Toward the Ad in an Advertising Pretesting Context”, Journal of Marketing, 53.
Makgosa, R., and Mohube, K., (2007), “Peer influence on young adults’ products purchase decisions”, African Journal of Business Management.
Malhotra, N. K. (2001), “Pesquisa de Marketing”, Porto Alegre, Bookman.
Martínez, Caridad Hernández (1999), “Manual de Creatividad Publicitaria”, Editorial Sintesis.
Matanda, M., Mavondo, F. and Schroder, B. (2000), “The dynamics of customer satisfaction in fresh produce market: from a developing economy”, International Food and Agribusiness Management Association Congress, Chicago, Illinois.
Maxwell, S. (2001), “An expanded price/brand effect model. A demonstration of heterogeneity in global consumption”, International Marketing Review, 18.
McDaniel, C. e Gates, R. (2003), “Pesquisa de Marketing”, São Paulo, Thomson.
Mehta, A. e Purvis, S. (1995), “When attitudes towards advertising in general influence advertising success”, [Em linha] Disponível em www.gallup-robinson.com.
[Consultado em 19/06/2010].
Mercadé, Juan Maciá, (2000), “Comunicación Persuasiva – Para la Sociedad de la Información”, Editorial Universitas, S.A.
Mitchell, A. & Olson, C. (1981), “Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?”, Journal of Marketing Research, 18, (3).
Money, B., Gilly, C. and Graham, L. (1998), “Explorations of national culture and word-of-mouth referral behavior in the purchase of industrial services in the United States and Japan”, Journal of Marketing, Vol. 62, October.
Moroco, João (2003), “Análise Estatística, com utilização do SPSS”, Lisboa, Edições Silabo.
Morton, C., & Friedman, M., (2002), “I saw it in the movies: Exploring the link between product placement beliefs and reported usage behavior”, Journal of current issues and research in advertising, volume 24, number 2.
Murray, K.B. (1991), “A test of services marketing theory: consumer information acquisition activities”, Journal of Marketing, Vol. 55, January.
Olney, T., Holbrook, M., Batra, R. (1991), "Consumer responses to advertising: the effects of ad content, emotions and attitude toward the ad on viewing time", Journal of Consumer Research, Vol. 17.
Park, C.W. and Young, M. (1986), “Consumer response to television commercials: The impact of involvement and background music on brand attitude formation”, Journal of Marketing Research, 23.
Parente, J. (2000), “Varejo no Brasil: gestão e estratégia”, Atlas: São Paulo.
Pereira, A. (2006), “SPSS – Guia prático de utilização: análise de dados para ciências sociais e psicologia”, Lisboa, Edições Sílabo.
Pestana, M. H. e Gageiro, N. (2005), “Análise de dados para Ciências Sociais: a complementaridade do SPSS”, Lisboa, Editora Sílabo.
Pollay, R. W., & Mittal, B. (1993), “Here’s the beef: Factors, determinants, and segments in consumer criticism of advertising”, Journal of Marketing, 57.
Pollay, R.W. (1983), "Measuring the cultural values manifest in advertising", in Leigh, J.H., Martin, C.R. Jr (Eds),Current Issues and Research in Advertising, University of Michigan Graduate School of Business Division of Research, Ann Arbor, MI.
Rintamaki, T., Kanto, A., Kuusela, H., Spence, M. (2006), “Decomposing the value of department store shopping into utilitarian, hedonic and social dimensions: Evidence from Finland”, International Journal of Retail & Distribution Management, 34, 1.
Sampieri, R. H., Collado, C. F. e Lucio, P. B. (2006), “Metodologia da Pesquisa”, 3ª edição, São Paulo, McGraw-Hill.
Sheth, H. (1971), “Word-of-Mouth in Low-Risk Innovations”, Journal of Advertising Research, 11 (3).
Sheth, J.; Newman, B.; and Gross, B. (1991), “Why we buy what we buy: a theory of consumption values”, Journal of Business Research, 22, 2.
Soderlund, M. (1998), “Customer satisfaction and its consequences in customer behavior revisited”, International Journal of Service Industry Management, 9 (2).
Solomon, M., Bamossy, G. e Askegaard, S. (1999), “Consumer Behaviour – A European Perspective”, Prentice Hall.
Steptoe, A., Pollard, T.M. e Wardle, J. (1995), “Development of a Measure of the motives Underlying the Selection of Food: the Food choice questionnaire”, Appetite,
25.
Stern, B. and Zaichkowsky, J. L. (1991), “The Impact of 'Entertaining”, Advertising on Consumer Responses, Australian Marketing Researcher, 14, (1).
Stevenson, J. S., Bruner II, G. C. and Kumar, A. (2000), “Web Page Background and Viewer Attitudes”, Journal of Advertising Research, 20, (1&2).
Suh, J. e Yi, Y. (2006), “When brand attitudes affect the customer satisfaction-loyalty relation: The moderating role of product involvement”, Journal of Consumer Psychology, 16 (2).
Sweeney, J.C., Soutar, G.N., Mazzarol, T. (2009), “Word of Mouth: Development of a Multiple Item Scale”, American Marketing Association Conference (Winter AMA 2009), Tampa, Florida.
Triandis, H.C. (1989), "Cross-cultural studies of individualism and collectivism", in Berman, J. (Eds), Cross-cultural Perspectives, University of Nebraska Press, Lincoln, NE.
Tucker, D. M. (1981), “Lateral Brain Function, Emotion, and Conceptualization”, Psychological Bulletin, 89.
Van Eck, Grobler & Herbst, (2004), “Perceptions of branding in the clothing industry:
a survey among black adolescents”, Communicare, 23(1).
Vaughan, R. (1980), "How advertising works", Journal of Advertising Research, Vol.
20.
Vilares, M. e Coelho, T. (2005), “Satisfação e Lealdade do Cliente”. Lisboa, Escolar.
Wang et al. (2002), “Understanding Consumers Attitude Toward Advertising”. [Em
linha]. Disponível em http://melody.syr.edu. [Consultado em 19/06/2010].
Westbrook, R.A. (1987), “Product/consumption-based affective responses and postpurchase processes”, Journal of Marketing Research, Vol. 24, August.
Yoo, C. e MacInnis, D. (2005), “The brand attitude formation process of emotional and informational ads”, Journal of Business Research, 58.
Zeithaml, V.A. (1988), “Consumer perceptions of price, quality, and value: A means- end model and synthesis of evidence”, Journal of Marketing, 52.
