Online Purchase
The effect of web advertising visual design on online purchase intention
... an online environment was defined by Cyr (2008) as a consumer’s willingness to acquire a product or a service from an online retailer, through a ...the Online Purchase Intention (OPI) is also ...
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Online purchase determinants of loyalty: the mediating effect of satisfaction in tourism
... four online purchase determinants (website image perceptions, routine, website knowledge and innovativeness) on customer loyalty and the mediating effect of customer satisfaction within the context of ...
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The effect of web advertising visual design on online purchase Intention
... of the most attractive consumers: Millennials and Centennials. This study aims to test the impact of Web Advertising Visual Design (WAVD) on the consumers’ Online Purchase In- tention (OPI) and, ...
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Insights on consumer online purchase decisions of women’s footwear
... in online shopping, the majority ...in online shopping activities and make more online ...and online shopping formats, while women’s attitude suffer a significantly variation as they become ...
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INVESTIGATING THE COLLECTIVE ONLINE purchase PHENOMENON: FACTORS AFFECTING THE SHOPPING INTENSITY
... No senido de proporcionar evidências empíricas que ajudem a entender o comporta- mento do consumidor brasileiro frente a esse fenômeno, este estudo tem caráter exploratório e busca cont[r] ...
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The influence of augmented reality on consumers’ online purchase intention : the Sephora Virtual Artist case
... As these examples show, AR has the potential to develop and expand the brand communications to better engage customers to the brand (Baratali, Abdrahim, Parhizkar, & Gebril, 2016). Moreover, AR is a very powerful ...
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Using clickstream data to analyze online purchase intentions
... support online CRM, with a focus on the e-grocery ...of purchase on a specific ...study, online grocery retailing, for each request of each user, this hypothetical model predicts if any product is ...
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The factors influencing electronic trust and purchase intentions in online booking websites: a study of the portuguese consumer
... regarding online booking websites provided by Wang et ...predicting online purchase intentions, through the mediation of the relationship between the referred dimension and website ...those ...
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Online cause-related marketing : how does it influence consumers’ evaluations and purchase intention?
... an online environment, by positing that consumers generally do not remember objective prices, instead they encode prices in personally meaningful ways, generally higher or lower than what their reference price is, ...
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Sensorial interaction with packaging and its effect on purchase intention of a new body care brand : duality between offline and online distribution channels
... the online channels, there is an additional and increasing thoughtfulness that is connected with the overall online purchase process that affects consumers from all levels of experience using the ...
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How smartphone advertising influences consumers’ purchase intention
... Web design are elements that a consumer experiences on a web site (information search, product selection) (Ha and Stoel, 2009). Design factors (size of the advertisement, use of color, music effects, presence of ...
34
Sustainable swimwear in Portugal : perceptions and purchase intentions
... and purchase intentions towards sustainable swimwear ...influence purchase intentions, and (3) what are the main barriers that prevent consumers from ...an online survey was shared on social media to ...
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The role of brands on consumers’ purchase decisions
... The main purpose of the present study is to understand the impact of Brand Knowledge (Brand Awareness and Brand Image) on consumers’ behaviours and their purchase intentions, applied to the Portuguese packaged ...
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Social Networks as Information Source for the Purchase Decision Process
... A new means of communication arises from the global interconnection of computers, the cyberspace, which according to Levy (1999) “the word specifies not only the material infrastructure of digital communication, but also ...
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Determinants of online travel purchase intentions: a holistic approach
... to purchase travel ...travel online or exhibit a greater propensity to shop online, compared to individuals that do not use the ...the purchase of travel online ...
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Valuing the purchase option on car leasing contracts
... This thesis studies the role of the residual value in financial leasing contracts, using the real options methodology to provide a valuation of the purchase option embedded in these contracts. Using a sample of ...
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GESTOR ONLINE Gestor Online Principais Recursos:
... Após definir o perfil de consumo de cada linha ou grupo, o administrador pode acompanhar o consumo, em tempo real, das linhas ou dos grupos na seção Meu Gestor Online... Configuração d[r] ...
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Informação e comunicação online I: jornalismo online
... jornalismo online, o “novo jorna- lismo” em geral, mesmo podendo libertar-se da sua subordina¸c˜ao `as fontes da “primeira burocracia”, poder´a efectivamente libertar- -se da sua subordina¸c˜ao aos “valores ...
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The impact of content marketing on attitudes and purchase intentions of online shoppers : the case of videos & tutorials and user-generated content
... I Introduct ion.. These numbers are expec ted to grow con t inuous ly.. Consumers are turn ing to v ideo for demons tra t ions and produc t rev iews when mak ing purchas[r] ...
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The impact of online music vehicles on consumer’s purchase intent : moderation effect of the listener’s experiential response and the need to re-experience
... Internet has become a key turning point in the Music Industry; it has a pivotal role in the distribution of music and, also, while helping individuals engage in numerous economic, social and cultural activities. ...
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