[PDF] Top 20 Brand Image and Awareness in the Third Sector and their Influence on the Intention to Donate

... Dado que o valor p é menor que 0.05, pode concluir-se que as variáveis independentes afetam significativamente a variável dependente, e que quanto mais favorável for a i[r] ... See full document

... with the experiential approach to ...engages the consumer’s senses and affects their behavior” (Krishna, ...adopted on the worldwide scale, although already few decades ... See full document

... Kamins and Marks 1991 showed that familiar brands positively influence purchase ...well-known brand name product can gain consumers’ preferences and increase their purchase ... See full document

... Quality and Brand Equity has been evidenced in several pieces of Literature (Aaker, 1991; Kamakura and Russell, 1993; Feldwick, 1996; Motameni and Shahrokhi, 1998; and Yoo et ... See full document

... model to predict the effect of corporate social responsibility and green image on visit intention in small and medium‐size towns ...social awareness towards ... See full document

... model to predict the effect of corporate social responsibility and green image on visit intention in small and medium-size towns ...social awareness towards ... See full document

... Endorsements on YouTube are no longer just the ones we familiarized in past, such as skippable ads before watching the chosen ...at their disposition miscellaneous types of endorsements ... See full document

... Melo and Veríssimo (2014) changed the nature of the activities, habits and human interactions: “real-world social relationships have been migrated to the virtual world, resulting ... See full document

... removes the borders of the time and place in consumer interaction with its real-time sharings, is relatively influential on the prevalent communication of young adult consumers ... See full document

... changing the perception of what can be considered a sport. The consumer preferences and motivations should have some similarities with traditional sports but also some ...specificities. In ... See full document

... associated brand efforts in SNS to positive outcomes related to firms’ performance, with effects on aspects like word-of-mouth (WoM) intentions, purchase intentions, overall ... See full document

... Based on the research question formulated (i.e., How do per- sonal and organisational factors influence nurses’ EI?), the present study sought to contribute to a fuller ... See full document

... of the Prisoner’s Dilemma game in which a new type of cooperator (denoted by COM C) that, before each interaction, asks the co-player whether it commits to ...If the co-player does not ... See full document

... by the individual consumer” (p. 594). Their model is based on Yoo and Donthu’s (2001) brand equity scale, in which a CBE scale is developed joining the (home) CI ... See full document

... direct and indirect measures of brand equity. In the direct approach, an attempt is made to assess the value added by the brand to the product 6, 7 ... See full document

... study, the fact that the subjects answered based on their perceived Fair Price was useful given that it allowed them to reflect on this variable (which was the dependent ... See full document

... Between the paradox of “being present” and enjoying the potential that external communication may represent, the use of ICTs was especially patent in the strong use of ... See full document

... order to understand the divergence between what are per- ceived as optimal solutions and the practices of marketers and social media users, this section focuses on how Twitter ... See full document

... of the works by several au- thors has proven that buildings of urban areas are sources of electromagnetic fields; their in- tensity is the source of the permanent structure field ... See full document

... aiming to strengthen their appeal to tourists by organizing numerous complementary activities, such as music festivals, in an attempt to consolidate and enhance their ... See full document