[PDF] Top 20 An empirical investigation of brand equity: drivers and their consequences
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An empirical investigation of brand equity: drivers and their consequences
... is an important variable in the creation of brand ...in their managerial efforts with adjusting this variable according to the specific strategically ...value of brand ... See full document
17
Impact of product differentiation, marketing Investments and brand equity on pricing strategies: a brand level investigation
... a brand represents expenses intended to increase its quality and ...consist of advertising expenditures on the brand, promotional activities, ...(Simon and Sullivan 1993; Sriram et ... See full document
24
An investigation on the effect of advertising corporate social responsibility on building corporate reputation and brand equity
... one of Iranian banks named Bank Saderat ...branches of this bank located in north part of the city of Tehran, ...384 and we have designed a questionnaire in Likert scale and ... See full document
6
An investigation on the effects of brand equity, trust, image and customer satisfaction on regular insurance firm customers’ loyalty
... performed an examination on some selected marketing mix elements and brand equity and proposed a conceptual framework in which marketing elements were associated with the dimensions ... See full document
6
Market timing and selectivity: an empirical investigation of European mutual fund performance
... 1981) and the (Treynor & Mazuy, 1966) models, (Klein, Purdy, Schweigert, & Vedrashko, 2015) examined a sample of 198 Canadian hedge funds from 1998 to ...2011. Their work was supported by the ... See full document
16
Drivers of platform’s complements quality: an empirical investigation in the video game industry
... free of limitations, though. The results of this study suggest that, in the video game industry, the development of high-quality complements is associated to the technical architectures of the ... See full document
43
The Firm Delocalization Decision An empirical investigation
... literature and stated hypothesis, the results of the logit model (see Table 4) indicate larger firms are deemed to show a higher propensity for delocalization, but firms with higher sunk costs should, on ... See full document
27
Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality
... features and emotions (Mortimer, 2008) may create favourable and unique associations and higher levels of perceived quality ...influence of individuals' positive attitudes towards ... See full document
31
THE INFLUENCE OF MARKET TYPE AND DEMOGRAPHICS ON BRAND LOYALTY: A STUDY AMONG URBAN ROMANIAN CONSUMERS
... limitations and future research directions can be ...area of the urban Romanian ...created and analyzed over time, so as consumer evolutions could be emphasized, as the Romanian market is a ... See full document
5
An analysis of graduate attitudes towards EYs brand and their competitors
... culture and brand values should be ...the brand is communicated with its clients, the sustainable success of that particular company is at risk, according to the ...evolvement of ... See full document
52
How customer satisfaction changes behavior: A case study of banking industry
... plan their customer retention including customer recovery and customer acquisition ...insights of switching by applying a categorization of switching behavior detected in repertoire markets to ... See full document
6
An Analysis of Student Evaluations of Native and Non Native Korean Foreign Language Teachers
... type of complaint from students was un- questionably related to excessive lecturing on the part of the native TA (about 70% of negative comments related to excessive lecturing, not enough time to ... See full document
20
The determinants of customers’ trust and perceptions in the fast food industry
... perform of this investigation we first spread a number of ten pilot surveys on line, in order to see the behavior of the people, we tested that for the respondents the questions were clear, ... See full document
78
Brand equity: o valor da marca
... Como o objetivo do trabalho é identificar os atributos intangíveis percebidos pelo-/ consumidor, escolhemos promover uma pesquisa a grupos de consumidores, para que fossem identificados [r] ... See full document
81
Building online content on offline moments: opportunities for brands in social media
... product and drive sales (Chevalier and Mayzlin 2006; Chintagunta, Gopinath, and Venkataraman 2010) (as cited by de Vries, Gensler, & Leeflan, ...the brand and the consumer in ways ... See full document
201
MODELING THE EFFECTIVENESS OF THE CORPORATE IDENTITY MIX IN PERCEIVED QUALITY AND CUSTOMER- RELATED BRAND EQUITY WITH INTERPRETIVE STRUCTURAL EQUATIONS AND MICMAC ANALYSIS
... that their access sets and common sets equal with each other, goes to level ...interaction and innovation variables have represent this ...rows of these variables from Table 7 and cut ... See full document
10
A Responsabilidade Social e o Impacto na Brand Equity.
... na brand equity, analisando também as diversas fontes da ...na brand equity onde pretendo focar a investigação em Portugal no geral e mais particularmente no Retalho ...à Brand ... See full document
128
Market timing and selectivity: an empirical investigation of european mutual fund performance
... work of Jensen (1968) is considered to be a landmark regarding performance ...components of fund returns. Indeed, the selection of the best assets with a similar risk profile (selectivity) is as ... See full document
37
Marcas: da construção a avaliação de Brand equity
... associações quando favoráveis à marca entregam para o consumidor aquilo que a empresa prometeu, tornando-a muito mais sólida.. 2.4.1.[r] ... See full document
89
The relationship between religion and education in Brazil
... exposes an investigation conducted in a university and results show that non-religious students tend to discredit the Bible and ...reinforce their religious beliefs and ...form ... See full document
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