[PDF] Top 20 Media events and their impact on Polish national brand

Media events and their impact on Polish national brand

... great media event which has been arranged and organized by the authorities ...Championship on the football Euro-2012) has a direct impact on the growth of national brand ... See full document

10

The discursive construction of Portuguese national identity in the media thirty years after the 1974 revolution

... project their own political biases and prejudices onto their data and analyse them ...actively and consequentially orient are taken on board (see Chapter 5, section ...drawing ... See full document

311

The influence of social media communication on consumer's attitudes and behavioral intentions concerning brand-sponsored events

... H4 and H5 investigated the direct effect of brand attitude and event attitude on con- sumers’ behavioral intentions to participate in a brand-sponsored ...built on the evidence ... See full document

20

Event marketing: an innovative promotional tool and its impact on consumer memory and brand awareness

... researchers and practitioners to assess the strength of the relationship between customers and brands (Thomson, MacInnis & Park, ...all” and “Very Much” for likability was chosen as a ...turn, ... See full document

69

THE IMPACT OF PROMOTION CAMPAIGNS OVER THE COMPANIES IN THE CURRENT ECONOMIC CONTEXT

... promote their products or services through many communication ...line) and BTL (below the line) campaigns as communication strategies with the ...a brand or ...aggressiveness and the ... See full document

5

Building online content on offline moments: opportunities for brands in social media

... active and purchase the ...advertising on smaller, more personalized campaigns, overall reaching fewer people but with a higher rate of purchase decisions (O'Neal, ...social media campaign, the ... See full document

201

Rev. adm. empres. vol.52 número6

... scales and focused on the most important control variables ...context and of the interviewees could have a systematic influence on the relationships ...of their sensitivity to the ... See full document

11

Cold storage as a method for the long-term preservation of tropical dissolved organic carbon (DOC)

... microbial and photochemical degradation makes the long-term storage of DOC water samples challenging, with guidance suggesting that analysis should take place within 48 hours of sampling (Karanfil et ...chemical ... See full document

8

Holocene fire history: can evidence of peat burning be found in the palaeo-archive?

... increased, and this helped the observer to distinguish charcoal from the bleached non-charred organic material (Rhodes ...colour and had reflective properties ...needle and observe fracturing, which ... See full document

11

Communities of larger fungi of ombrotrophic bogs in West Siberia

... community and a graminoid-Sphagnum lawn ...sylvestris and Pinus sibirica dominated the tree stratum, while Ledum palustre, Chamaedaphne calyculata, Andromeda polifolia, Vaccinium uliginosum, Vaccinium ... See full document

22

Efficient use of data resources using the example of meetings and events industry management in Poland

... Analyzed 18820 meetings and events were assigned to the aforementioned groups. Due to difficulties with regard to determination of nationalities of participants, the largest group of participants who came ... See full document

11

Spontaneous revegetation of cutaway fens: can it result in valuable habitats?

... australis and Sphagnum ...origin and different from the original by being less stable and more vulnerable to tree ...Borders and her results show that the cutover peatlands can be well ... See full document

14

Combining short-term manipulative experiments with long-term palaeoecological investigations at high resolution to assess the response of Sphagnum peatlands to drought, fire and warming

... change and human impacts (e.g., drainage and atmospheric nutrient deposition) may trigger the emission of their stored carbon to the ...focused on carbon balance and nitrogen ...changes ... See full document

17

Knowledge Factors and Their Impact on the Organisation

... motivation and constructive approach in resolving errors (frank exchange of errors without fear of punishment, promoting questions, clearly defined ...technology and employment due to skills needs (priority ... See full document

17

The Impact of E-Commerce Securi ty, and National Environment on Consumer adoption of Intern et Banking in Malaysia and Singapore

... access their banking account from any location 24 hours a day and 7 days a week, it provides an enormous advantage and convenience to users (Tan & Teo, ...managing their finances, as they ... See full document

20

Powerful CEOs and their impact on corporate performance

... period, on the components of IP index, namely succession (the sum of CEO=Chair, CEO=President and a dummy which is equal to 1 if the firm has no President nor a COO among the five executives reported in ... See full document

56

Being traditional in the global: Santini case study

... A brand consists of all the tangible aspects of a company which will orient its strategy, from the actual value to the relationship with the client (Aaker, ...Burke, and Olivia (1993), the value that each ... See full document

86

Effects on Brand Reputation, Brand Identification, Brand Preferences and Purchase Intention

... knew and write the name of their favorite for each category (milk, yogurts, potato chips and ...( and potato chips the lowest fit ( . Mimosa and Ruffles showed high levels of awareness ... See full document

25

On The Impact Of Pressure Drop On Human Body With Mathematical Models

... advisory and precautionary ...[4] and the effects of blood cells [5-6] by using micro-continuum theories ...acceleration and magnetism have also been studied on the blood flows ...[7] ... See full document

3

The impact of gender differences on consumer-brand relationships

... the brand attachment, it is achieved with the help of pleasures (hedonic and aesthetic) that the brand gives to the consumer through experience with ...the brand gives him some pleasant ... See full document

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