[PDF] Top 20 The impact of gender differences on consumer-brand relationships
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The impact of gender differences on consumer-brand relationships
... for the first determinant of the brand attachment, it is achieved with the help of pleasures (hedonic and aesthetic) that the brand gives to the ... See full document
156
Nonlinear Impact of the Marketing Mix on Brand Sales Performance
... purchase of a given brand, consumers tend to pause for extended periods until the next purchase (OLIVEIRA-CASTRO; JAMES; FOXALL, 2007), suggesting stockpiling and planned buying, and that these ... See full document
21
Consumer brand relationships: the determinants of brand loyalty in the context of football clubs
... Since the topic of this research is about S-D logic, it is important to begin by presenting a brief outline of this meta-theoretical stance to marketing, which, according to its ‘founding fathers’ ... See full document
386
Building online content on offline moments: opportunities for brands in social media
... nurture relationships between the brand and the consumer in ways one-way advertising cannot (Blattberg & Deighton, ...at the time it is most likely wanted by the ... See full document
201
Gender differences in the perception of asthma and respiratory symptoms in a population sample of asthma patients in four Brazilian cities
... Salvador). The selected households were contacted by phone to investigate whether there were any subjects with physician-diagnosed asthma ...in the household, only one of them was randomly selected ... See full document
8
Event marketing: an innovative promotional tool and its impact on consumer memory and brand awareness
... network of nodes and connecting links. The nodes are stored concepts and the links represent the strength of the connection between the ...a brand node with a set ... See full document
69
Colourless, tasteless, and odourless: the impact of bottled water brand personality on consumer behaviour
... consequence of the communication and positioning of each brand (see section ...levels of confidence to the ...focused on the natural properties of its water, ... See full document
126
Effects of Brand on Consumer Preferences: A study in Turkmenistan
... model of brand name and consumer preferences, this study aims to investigate the effects of brand name on consumer preferences in ...specifically, the ... See full document
12
A consumer engagement systematic review: synthesis and research agenda
... online brand community engagement as the compelling, intrinsic motivations to continue interacting with an online brand ...based on previous studies, namely, brand in fluence, ... See full document
25
Essays on consumer brand engagement
... separate the data into different ...by the levels of model fit and their Δχ², as well as construct validity parameters on this unconstrained ...comparison of factor loadings and path ... See full document
151
The impact of paralogy on phylogenomic studies - a case study on annelid relationships.
... based on hundreds of genes derived from expressed sequence tags libraries are increasingly used to reveal the phylogeny of ...is the assignment of genes into clusters of ... See full document
22
Driving consumer co-creation of value through consumer engagement: an investigation on antecedents and consequences of consumer engagement in the airline industry
... type of engagement does contribute for the same purpose of co- creation of ...all consumer engagement types, as well as atmospherics in-flight conditions, are positively related with ... See full document
251
THE EFFECT OF BRAND HERITAGE ON CONSUMER-BRAND RELATIONSHIPS
... how brand heritage influences the relations between consumers and brands, this research aims to test this construct as a determinant of the self-reinforcing elements (enticing, enabling, and ... See full document
9
The Impact of E-Commerce Securi ty, and National Environment on Consumer adoption of Intern et Banking in Malaysia and Singapore
... examine the impact of customers’ perception of e- commerce security, and national environmental factors on their acceptance of Internet banking in Malaysia and ...determining ... See full document
20
Approaches that affect consumer-based brand equity
... image of country-of-origin, an image of the brand, the image of supplier and image of the company generate positive or negative relationships in ... See full document
17
An exploratory study of brand success: evidence from the food industry
... to the existing literature on branding in three ways. First, a brand success scale has been developed and tested empirically in two ...countries. The authors applied an abductive theory ... See full document
14
Rev. LatinoAm. Enfermagem vol.20 número5
... In the case of prostitution, it may result from violence, but can also be the scenario for ...it. The woman, being a prostitute, does not escape the historically constructed context ... See full document
7
Evaluating the influence of selected parameters on sensitivity of a numerical model of solidification
... from the NuscaS system [10], which is used for simulating thermomechanical phenomena in solidifying ...upon the heat conduction equation with a source term, solved using enthalpy formulation of ... See full document
6
Appendix 2 – MEO’s Brands (Source: MEO internal presentation)
... about the product/service as the most important factor in the display ad ...is the only variable that can be associated, as dependent, with the different ...anyway, the second ... See full document
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Visual Merchandising Influence on Fashion Brands’ Equity – Consumer Perspective Vera Lúcia Madeira da Piedade, 2508
... aspect of the store must be very well planned as well so customers can feel comfortable while exploring ...layout of the store and the goal is to provide convenience for the ... See full document
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