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[PDF] Top 20 The use of blogs as a marketing tool in the fashion industry

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The use of blogs as a marketing tool in the fashion industry

The use of blogs as a marketing tool in the fashion industry

... raised the following concern: Which resources consumers use to get advices when considering the purchase of fashion related items? Are blogs a priority? The groups are ... See full document

73

Is traditional retail moving to e-commerce in the field of the fashion industry in India?

Is traditional retail moving to e-commerce in the field of the fashion industry in India?

... zoom in on animation videos. Shoogleit.com is a digital tool which creates educational-controlled interactive objects, which is a digitally impressive interaction and is more interesting than standard ... See full document

104

Developing writing skills through the use of blogs

Developing writing skills through the use of blogs

... that the subjects of our research (Basic School teachers) had decided to use the blog as an educational ...that the intermediary and integrative character of genres provides ... See full document

21

BUSINESS INTELLIGENCE IN THE TOOL MANAGEMENT USED BY THE CUT AND CNC MACHINES OF THE ORNAMENTAL ROCKS INDUSTRY

BUSINESS INTELLIGENCE IN THE TOOL MANAGEMENT USED BY THE CUT AND CNC MACHINES OF THE ORNAMENTAL ROCKS INDUSTRY

... consists of the following layers: acquisition, extract, transform and load, storage and access and ...analysis. The acquisition layer consists of the interface with data available ... See full document

16

The use of Geothermal Energy Resources in the Tourism Industry  of Vojvodina (Northern Serbia)

The use of Geothermal Energy Resources in the Tourism Industry of Vojvodina (Northern Serbia)

... number of thermo-mineral springs in Vojvodina, the spa tourism industry could become one of the leading income sources for the region, economically benefiting both ... See full document

12

The importance of green marketing for portuguese companies in the footwear industry

The importance of green marketing for portuguese companies in the footwear industry

... promote the sustainability in the footwear ...segment of footwear, mainly in EU is constituted by SMEs (small and medium-sized enterprises) without qualified resources in ... See full document

111

Implementing CSR in the fashion industry: measuring the designers´ perceptions and commitment

Implementing CSR in the fashion industry: measuring the designers´ perceptions and commitment

... one of the most recognizable and economically successful fashion creators on the style ...to the company (Cervellon, Hjerth, Ricard, Carey, ...at the beginning is that McCartney ... See full document

342

ENGAGEMENT WITH THE FASHION INDUSTRY ON INSTAGRAM ANTONIA SCHNEIDER – 2718

ENGAGEMENT WITH THE FASHION INDUSTRY ON INSTAGRAM ANTONIA SCHNEIDER – 2718

... explored the motivation of people to use Instagram and discovered that main reasons are: social interaction, archiving, self-expression, escapism, and peeking (Lee et ...2015). The intrinsic ... See full document

25

Improving delivery processes in the fashion e-tail industry

Improving delivery processes in the fashion e-tail industry

... improve the method for cost controlling and margin calculation for the most relevant courier ...which in the long run allows the decrease of prices in general and ... See full document

60

Circular economy in the fashion industry : turning waste into resources

Circular economy in the fashion industry : turning waste into resources

... with the standards set by Circular Economy principles, this means relying on components derived from the waste products of other ...industries. The inputs might as well be organic – ... See full document

75

Integrating sustainability in companies’ business models : a qualitative analysis of the fast fashion industry

Integrating sustainability in companies’ business models : a qualitative analysis of the fast fashion industry

... using the example of H&M, which is representative for all eight sample ...Yet the type of partnerships as well as the quantity of partners may vary from some companies to ... See full document

53

Fashion and the governance of knowledge in a traditional industry: the case of the footwear sectoral innovation system in the northern region of Portugal

Fashion and the governance of knowledge in a traditional industry: the case of the footwear sectoral innovation system in the northern region of Portugal

... at industry level goes along with low appropriability conditions, which means that knowledge diffuses across firms of the footwear ...make use of different instruments or means to ... See full document

19

Global value chains as a regional integration tool: the case of the renewables industry in South America

Global value chains as a regional integration tool: the case of the renewables industry in South America

... capacity of 300 MW a year, of which 180 MW are from Globo Brasil and the other 120 MW distributed among the other four smaller ...plant in Valinho, Estate of S. Paulo, in ... See full document

58

Are CSR communication initiatives effective in social media? : examining the case of the fast fashion industry

Are CSR communication initiatives effective in social media? : examining the case of the fast fashion industry

... on the one hand, they seek to position themselves as a sustainable organisation that wants to minimise their social and environmental impact in the society, on the other hand, they want to ... See full document

84

Zara: Marketing in Fast Fashion

Zara: Marketing in Fast Fashion

... competition in the industry came from once “biggest fashion retailer in the world” Hennes & Mauritz, also known as ...Founded in 1947, H&M began as Hennes (Swedish ... See full document

50

Use of Information System and lean manufacturing to reduce the waste in the process industry

Use of Information System and lean manufacturing to reduce the waste in the process industry

... a tool which draws the current state map and future state map. The current state mapping is one of the parts of the value steam ...mapping the wastes are identified ... See full document

10

Influence Marketing in the Fashion and Beauty Industry

Influence Marketing in the Fashion and Beauty Industry

... by the current or previous clients about a product, service or company, which is made available to large audiences through the internet (Abubakar et ...capable of influen- cing consumers’ attitudes ... See full document

18

Computational tool for the analysis and simulation of cold room performance in perishable products industry

Computational tool for the analysis and simulation of cold room performance in perishable products industry

... Portugal, the industry group of meat products had in 2009, like the previous year, the highest turnover rate within the food sector, reaching about ...21.3% of M€ ... See full document

8

Blogs as a new tool of the communication mix

Blogs as a new tool of the communication mix

... emerged in the late 1990’s as a technology that allows internet users to share information” (Yang, ...2011). The blogging phenomenon started in the USA and, at that time, individuals ... See full document

86

Impact of email marketing campaigns on e-commerce: a case study in the fashion industry

Impact of email marketing campaigns on e-commerce: a case study in the fashion industry

... Despite the fact that these new marketing communication channels seem very attractive, they are also challenging especially for marketers due to the high variety of options, and there is not a ... See full document

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