Customer relationship management
Análise do customer relationship management (CRM) : relação empresa, cliente usuário, teoria : um estudo de caso em uma empresa desenvolvedora de software
... The Customer Relationship Management (CRM) means a marketing practice, driven by a philosophy and a marketing ...the relationship marketing by this practice, with a broader organizational ...
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CUSTOMER RELATIONSHIP MANAGEMENT MODEL – A STRATEGIC AND ANALYTICAL APPROACH FOR AMORIM TURISMO TATIANA LIMA COELHO Nº 813
... the relationship with the customers, so that every little detail ...With customer knowledge, the company will be able to create a learning and loyal relationship, and “in order for a firm to build ...
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Presentation and Model Review of Customer Relationship Management (Crm) to Enhance Customer Satisfaction and Loyalty
... as Customer Relationship Management (CRM) ...or customer value management, or customer-oriented management, are included all processes and technologies that organization ...
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Analytical Customer Relationship Management in Retailing Supported by Data Mining Techniques
... According to Sheth (2002) there are three main events that aroused the interest of companies in RM. First, the energy crises of 1970 and the conse- quent economic inflation resulted in the reduction of raw materials’ ...
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A study on effects of knowledge management on the success of customer relationship management
... units. Customer relationship management (CRM), on the other hand is the main bridge for building a connection between management team and users and a good CRM also contributes to firms in ...
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A IMPORTÂNCIA DO CUSTOMER RELATIONSHIP MANAGEMENT NA GESTÃO DE RELACIONAMENTO DOS CLIENTES VISANDO OS OBJETIVOS DA EMPRESA
... do Customer Relationship Management (CRM), que possibilita, com muito mais eficiência e agilidade, conhecer o comportamento dos clientes e seus ...
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Aplicativos de gestão de bibliotecas e a utilização do customer relationship management CRM :: Brapci ::
... Resumo: Identificam-se os conceitos elementares e os quatro pilares do Customer Relationship Management (CRM) – identificar, diferenciar, interagir e personalizar – aplicando-os ao contexto das ...
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Perancangan Aplikasi Customer Relationship Management untuk Meningkatkan Pelayanan pada Rumah Sakit St Carolus
... bahwa Customer Relationship Management (CRM) adalah sebuah filosofi dan strategi bisnis yang didukung oleh sistem dan teknologi yang didesain untuk meningkatkan interaksi manusia dalam lingkungan ...
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Customer Relationship Management (CRM) em agências de recrutamento a nível europeu
... de Customer Relationship Management (CRM) são utilizados pelas empresas de recrutamento a nível Europeu por forma a ajudar os candidatos a encontrar emprego de forma ...
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An empirical investigation on the effects of electronic banking on key customer relationship management
... on relationship between vendors and buyers. These days, the relationship between buyers and sellers mostly depends on countries’ economic growth, immigrations from rural areas to cities and ...providing ...
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DATA MINING IN CUSTOMER RELATIONSHIP MANAGEMENT
... strategies, customer relationship management, based on data mining techniques for multinational firms to compete, applying them to principles of this approach ...some, customer ...
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Customer Relationship Management e fidelização do cliente em hotelaria
... O Customer Relationship Management (CRM) é um tema bem estabelecido na literatura e é uma ferramenta muito popular junto dos gestores das organizações prestadoras de serviços com elevada interação ...
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Business planning in nonprofit: Laying the ground for customer relationship management in Instituto de Empreendedorismo Social
... greater customer knowledge, which is linked to higher customer satisfaction once ...dynamic customer behavior, in order to establish a pricing scheme that raises long-term profits; Thomas and ...
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Concept of Customer Relationship Management as an example of innovation in banking sector
... Banks are increasingly developing various marketing strategies in order to develop a competitive advantage that provides customers with superior value compared to competitive offerings. Nowadays there are more and more ...
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O software Customer Relationship Management na Medical Diagnostic Aragón: uma análise à luz do conceito Quadruple Helix
... Segundo Payne e Frow (2009), a CRM diz respeito à estratégia, a gestão da criação dupla de valor, o uso inteligente de dados e tecnologia, a aquisição de conhecimento do cliente [r] ...
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BUSINESS PLANNING IN NONPROFIT: LAYING THE GROUND FOR CUSTOMER RELATIONSHIP MANAGEMENT IN INSTITUTO DE EMPREENDEDORISMO SOCIAL
... • Social initiatives – this group of stakeholders entails all the social initiatives that work with IES and that came across the organization through social entrepreneurs that have a relationship with IES or ...
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CUSTOMER RELATIONSHIP MANAGEMENT: UMA FERRAMENTA
... A definição destas três questões teve como objectivo a proposta de uma solução de um veículo de comunicação, um cartão de fidelização, que permitisse suprir as necessidades[r] ...
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O mapeamento de processos na solução de problemas de CRM Customer Relationship Management
... assist Relationship Management with the customer, through a case study of a company that develops ...the relationship with the customer, especially when it comes to the linked processes ...
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Implementação de um sistema de customer relationship management na broaden information solutions
... É constituída por tópicos previamente selecionados para análise: definição estratégica da Broaden IS, definição da visão de CRM, gestão de Recursos Humanos, auditoria, construção da ba[r] ...
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