Marketing campaigns
Impact of email marketing campaigns on e-commerce: a case study in the fashion industry
... Lifecycle Marketing” stated that 23% of the analysed emails included an offer in the subject line whereas more than half advertised a percentage reduction ...email marketing campaigns (figure ...
66
MEO FIELD LAB – HOW TO INCREASE REACH EFFICIENCY AND EFFECTIVENESS OF MEO’s DIGITAL MARKETING CAMPAIGNS PROGRAMMATIC BUYING TARGETING TECHNIQUES Matteo Fenu
... About secondary data analysis, a set of up-to-date researches about digital tools & techniques, drivers & limitations, metrics, and other PB related topics, were investigated to gain the necessary theoretical ...
29
Performance of methods of database capturing in email marketing campaigns
... Digital Marketing revolution. Within the multiples channels of digital marketing currently available, this dissertation focused on Email Marketing, to study the different ways of capturing email ...
47
Effects of message design and content on the performance of email marketing campaigns
... email marketing campaigns, because they drive consumers directly to the sales objective of a ...direct marketing activities (Clow and Baack, ...
54
How to increase e-mail marketing campaigns' credibility
... integrated marketing communication, integrating e-mail with other offline communications or assuring if the message presented in the e-mail is consistent with the ...
64
Word of mouth marketing in the digital age: a case study analysis of viral marketing campaigns
... New technologies and devices have revolutionized the way consumers shop. Some years ago marketers’ job was mainly focused on building brand awareness in order to be part of consumers’ initial consideration set and then ...
81
How to increase reach efficiency and effectiveness of Meo's digital marketing campaigns
... Subjects such as digital marketing channels, high-impact digital advertisement formats, campaign content and the emergence of new online trends are developed in order[r] ...
26
How to increase reach efficiency and effectiveness of MEO’s digital marketing campaigns?
... 17 on the end result of the whole marketing activity (the final conversion), instead concentrating solely on the intermediary process (branding) without greatly envisioning end-of-the-[r] ...
28
The study of suport marketing campaigns in sailing with elaboration of a sponsorship decision model
... Justin Chisholm, an experienced sailing media professional stated: “We need to tell more stories about the sailors, the teams and the events as well as about sailboat racing itself.” The events could benefit from ...
108
The impact of message framing, visual appeal and donation proximity on the effectiveness of charity-marketing campaigns
... Besides product and brand related attributes consumer characteristics can influence the success of CRM campaigns. These demographic and socioeconomic characteristics of consumers who are more likely to donate were ...
44
Economics Consulting project for the marketing oil department of Galp Energia evaluation of marketing campaigns
... of campaigns that are not commonly assessed, as it is not possible to directly calculate the ...measure campaigns based on its purpose (objective), company and offer awareness and mechanics, as it is ...
79
Optimizing multi-channel use in digital marketing campaigns
... o marketing offline tradicional, levando a resultados mais eficazes e os custos de campanha ...Em marketing digital, a necessidade de alcançar grandes audiências é cumprida por meio da integração de canais ...
46
What do managers think about the success potential of CRM campaigns?
... for marketing and/or decisions involving Corporate Social Responsibility within small, medium size or multinational ...of marketing departments were contacted to be a part of this research and be ...
20
The portuguese literacy campaigns after the carnation revolution (1974-1977)
... major campaigns of adult literacy in the revolutionary period in Portugal, between the years 1974 and ...The campaigns aimed to address the problem of extremely low levels of formal education and high ...
12
O Marketing relacional e a comunicação integrada de marketing
... Aquando do início da organização do jantar de Natal do Grupo Movicortes, no departamento de marketing/comunicação do grupo, a ideia de criar um vídeo motivacional, teve destaque. Este vídeo teve como participantes ...
110
Marketing do
... o marketing orientado ao “espírito humano”: a manutenção da estrutura vigente pode trazer riscos à vida de diferentes maneiras em diferentes âmbitos do ecossistema, desde que os lucros sejam ...
122
MARKETING
... Essa sensação é despertada mais pelos benefícios emocionais subjetivos do que pelos benefícios funcionais do objeto (VIGNERON e JOHNSON, 2004).. O conceito de consum[r] ...
28
Estratégia de marketing: contribuições para a teoria em marketing.
... de marketing, enfocando sua formulação e ...de marketing e suas contribuições para a teoria em ...de marketing. Esse modelo contribui para o estudo da estratégia de marketing por apresentar ...
11
A utilização do e-Marketing nas práticas de marketing e a performance de exportação
... de marketing está bem representada em ambos os domínios business-to-business (B2B) e business-to-consumer ...de marketing, designadamente do marketing de base de dados, do marketing de ...
73
A importância do marketing de conteúdos na estratégia de marketing das organizações
... O Marketing de Conteúdos procura igualmente educar o consumidor e apoiá-lo na resolução dos seus problemas, incentivando-o a aderir às marcas de uma determinada ...de Marketing de Conteúdos, a Academia de ...
92