Negative word-of-mouth
Are digital influencers ruining your business?: the effects of negative word-of-mouth endorsed by digital influencers on purchase intention
... rise of influencer marketing, which has been proved to deliver companies’ messages to a wider audience in an effective ...implications of the electronic word-of-mouth that digital ...
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Dealing with firestorms : brand strategies to manage negative word of mouth during social media crisis
... research of negative WOM is limited even though consumer-generated negative WOM is found to be more influential, more credible, more useful and more heavily in judgments than positive WOM (Herr et ...
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Evaluating response strategies to deal with Negative Word-of-Mouth on Facebook pages of Telecommunications Operators in Portugal
... kind of research, the number of respondents (207) is not fully representative of the Portuguese ...terms of age, as the majority of the respondents were 18-24 years old; which might ...
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The role of positive and negative brand engagement on affective commitment and self-expression word-of-mouth, using extraversion as a moderator: the brand communities context
... are of functional and social nature. Building on those two main types of goal, they determine two key types of social networking brand communities: a) social-goal communities that usually offer ...
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The influence of customer value on word of mouth: a study of the financial services company in Brazil
... terms of the recommendation effect on firm results (Reichheld, ...case of the retirement plans segment in Brazil, the choice is often made through inertia (Hidalgo et ...some of the characteristics ...
22
Word of Mouth Marketing in Mouth and Dental Health Centers towards Consumers
... matter of fact, this way of communication is one of the oldest marketing ...or negative information to friends who purchase or use that good frequently (Argan, 2006, ...characteristics ...
10
Emotions as proximal causes of word of mouth: a nonlinear approach
... predictor of WOM. To our knowledge there is no single study focusing on the role of this discrete emotion in the context of service encounters and/or ...field of mental and physical health ...
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What Drives Perceptions of Review Trustworthiness in Electronic Word-of-Mouth: An Experimental Study of TripAdvisor
... vs. Negative) * 2 (Recent ...total of forty-eight ...that of a solo business trip to London ...end of November, lasting approximately one week (from 21 st to 25 th ...
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Understanding what drives consumers’ electronic word-of-mouth behavior in a multichannel, multimedia and multiscreen environment
... variety of sources (Kucuk and Krishnamurthy, 2007), taking the concept of electronic word-of-mouth (eWOM) into consumer behavior studies (Cheung and Thadani, ...or negative ...
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Empirical investigation of the impact of online Word of Mouth on customer based brand equity in the German product market
... signal of differentiation in the customer’s ...mind of a customer can define the strength of a ...that word of mouth (WOM) is a strong influencer on the customer’s perception in ...
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Word of mouth marketing in the digital age: a case study analysis of viral marketing campaigns
... case negative WOM would spread more rapidly and have a terrific impact on product ...matter of fact, positive WOM comes with satisfied ...positive word-of-mouth that actually has ...
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The role of online brand community engagement on positive or negative self-expression word-of-mouth
... process of engagement leads customers to be more proactive in expressing themselves through word-of-mouth (Verhoef et ...attention of others, that is, self-expression ...
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The role of word-of-mouth and celebrity endorsement in online consumer-brand relationship: the context of Instagram
... number of followers that a celebrity has on their Instagram has no influence on their credibility for female consumers, revealing that the fact that a celebrity has more or less followers does not mean that their ...
11
Effects of environmental crowdedness on offline and online word of mouth marketing
... set of hypotheses test comfortability in crowded settings and willingness to engage in WOM or ...knowledge of crowded areas on ...reducing negative feelings (Novelli et ...
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The impact of online brand community on electronic word-of-mouth communications
... One of the distinguishing features that eWOM embraces is that it’s generally difficult for consumers to determine the quality and credibility of the product recommendations when they seek advice from a ...
35
Playing the online word-of-mouth system"
... amount of positive or negative reviews coming from users who had been given keys to the games they wrote reviews about, comparing to owners who had paid to acquire the ...
41
ELECTRONIC WORD OF MOUTH (E-WOM) FOURSQUARE: THE NEW SOCIAL MEDIA
... exertion of power over the company, post-purchase advice seeking, self-enhancement, economic rewards, convenience in seeking redress, hope that platforms operator will serve as a moderator, expression of ...
14
O poder do word-of-mouth e do conteúdo gerado por utilizadores na comunicação turística: o caso de uma agência de viagens à medida
... aim of this paper is to understand the importance of word-of-mouth and user generated content for travelers and tourism activity in Portugal, taking the example of TravelTailors, ...
10
A influência do Electronic Word-of-Mouth (eWOM) na intenção de frequentar restaurantes por parte dos Millennials
... Estes comentários, opiniões e experiências, quando disseminados através da Internet, denominam-se por electronic Word-of-Mouth (eWOM). O eWOM pode influenciar a construção da imagem de uma ...
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Os efeitos das perceções de qualidade de vida e da imagem no word of mouth dos territórios: a visão dos residentes
... Com o surgimento da globalização tornou-se necessária uma maior competitividade e diferenciação por parte das cidades em prol de se tornarem um destino turístico. Hoje em dia, o gosto em viajar e conhecer outros lugares ...
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