Word-of-mouth
A gestão do Word of Mouth: entre a praxis e a teoria
... como Word of Mouth (WOM), ou seja, “an exchange of comments, thoughts and ideas among two or more individuals in which none of the individuals represents a marketing source”, (Bone, ...
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Word of mouth marketing in the digital age: a case study analysis of viral marketing campaigns
... variations of the female body (see Appendix ...perception of beauty is ...success of the ‘Evolution’ ...positive word-of-mouth, new campaign material rather raised critics about ...
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Are digital influencers ruining your business?: the effects of negative word-of-mouth endorsed by digital influencers on purchase intention
... rise of influencer marketing, which has been proved to deliver companies’ messages to a wider audience in an effective ...implications of the electronic word-of-mouth that digital ...
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O poder do word-of-mouth e do conteúdo gerado por utilizadores na comunicação turística: o caso de uma agência de viagens à medida
... o word-of-mouth (WOM) influencia as decisões de compra na ati- vidade turística e que os consumidores procuram informações em websites com conteúdo gerado por utilizadores (CGU) quando estão ...
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Word of Mouth sebagai Efek Respon Positif dari Kepuasan Konsumen dan Dampaknya pada Pembelian Kembali: Studi Kasus Mahasiswa sebagai Konsumen Yoghurt Activia
... Octovate Consulting Group mengembangkan konsep WOM yang dibagi tiga tahap, yaitu: (1) talking, tahap awal di mana pemilik merek harus dapat mengidentifikasi talkers yang tepat dan menyediakan topik yang menarik ...
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ELECTRONIC WORD OF MOUTH (E-WOM) FOURSQUARE: THE NEW SOCIAL MEDIA
... exertion of power over the company, post-purchase advice seeking, self-enhancement, economic rewards, convenience in seeking redress, hope that platforms operator will serve as a moderator, expression of ...
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A Business Application of the System Dynamics Approach: Word-of-Mouth and Its Effect in an Online Environment
... out word-of-mouth in regard to the consumer’s experience with the ...sumer’s word-of-mouth contributions in turn may likely influence the buying decisions of other con- ...
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The influence of customer value on word of mouth: a study of the financial services company in Brazil
... Word of mouth relates to attitudinal and behavioral dimensions of ...that word of mouth may be the best way to monitor high levels of loyalty (Reichheld, ...
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Cross-cultural Differences in Electronic Word-of-Mouth Engagement: The Role of Social Capital, Trust and Tie Strength in a Sample of German and Portuguese Millennials
... opinions of peers through social networks like ...electronic word-of-mouth behaviour ...characteristics of the social relationships within the ...
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Antecedents of e-loyalty and electronic word-of-mouth
... topic of business strategies that might boost a website’s eWOM structure and also the loyalty feelings throughout the user base, a case study might be of benefit in future ...scope of how customer ...
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Word of Mouth Marketing in Mouth and Dental Health Centers towards Consumers
... matter of fact, this way of communication is one of the oldest marketing ...characteristics of this type of communication are sincerity, honesty and reliability to the ...2014). ...
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Emotions as proximal causes of word of mouth: a nonlinear approach
... that word of mouth (WOM) communication is a strong component of a company’s ...purpose of exerting interpersonal ...impacts of WOM are well established, including on customers’ ...
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Consumer's behavior facing word-of-mouth and the impact on marketing point of view: exploratory analysis
... opinions of the rest of the population” (Allsop, Bassett and Hoskins, ...implementation of the WOM marketing that can forget the contextual characteristic of the ...type of product, a ...
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What Drives Perceptions of Review Trustworthiness in Electronic Word-of-Mouth: An Experimental Study of TripAdvisor
... currency of the information provided, which is strictly related to the date of the publication of the ...measure of the time elapsed from the moment a specific review was posted to the moment ...
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Antecedentes da lealdade e do word-of-mouth nos serviços hospitalares
... Assim sendo, este estudo pode servir como ponto de partida para futuras pesquisas sobre a qualidade do serviço e o seu impacto na satisfação do consumidor nos hospitais, mais e[r] ...
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Fatores determinantes das comunicações word-of-mouth dos alunos das escolas profissionais portuguesas
... Council of Australia (ISCA, 2008) acerca dos fatores que influenciam a escolha da escola, o WOM aparece como a variável que mais significativamente influenciou os pais a colocarem os seus filhos numa escola ...
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JISTEM J.Inf.Syst. Technol. Manag. vol.11 número1
... face of government in the eyes of the ...success of an e-government project in the Middle Eastern country of ...understanding of 10 factors that may influence their intention to use ...
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Social Media: The New Tool in Firms’ Marketing Strategies Guilherme Guerra Abrantes Geirinhas
... communication, word-of-mouth (WoM) conveys an implied endorsement from a ...scale of influence is significantly wider, as internet facilitates the access of information to a larger ...
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The effects of multimedia advertising on building brand equity
... effects of multimedia advertisement on building brand ...consists of 17 questions including using experts (3 questions), having seminars (5 questions), word of mouth advertisement (3 ...
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Published and not perished.
... ideal of the scientifi c method is, sadly, at best science fi ction and at worst history of ...set of mixed peer reviews, which an editor interprets into a binary decision to publish your paper or not, ...
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