[PDF] Top 20 Customer Relationship in Startups Companies: An Analysis of Publications in Marketing

... as startups 99 (transporte), PagSeguro (pagamento), Nubank (banco), iFood (entrega de refeições) e Stone (pagamentos) (Paivi, ...sete startups chegarem a este patamar: Creditas (empréstimos), ... See full document

... use of the Internet, especially Web ...use of digital platforms for the dissemination and expansion of a company's business process ...margins of companies to invest in new ... See full document

... step in implementing the IDIC model is the identification, which consists in gathering, storing and analyzing customer data, in order to create a sort of customers’ knowledge which ... See full document

... Analysis of researches and ...understanding marketing is an entrepreneurial activity, through which the formation and development of the needs and demands of products and ... See full document

... new customer relationships and for transforming the interface between organizations and their ...is an aspect that needs to be considered: the proper alignment of customer needs with the ... See full document

... from an explorative case study concerning barriers, benefits and use of SMEs adoption of business- to-business ...internet marketing through emailing and effective websites and found that ... See full document

... Foi possível inferir que todas as empresas possuem um setor de Inteligência Competitiva bem estruturado, com profissionais de diversas áreas de atuação, formando uma equipe multidisciplinar de trabalho. Em relação aos ... See full document

... that, in this paper, the objective was to study the way it happens the surfwear multi-brand retailers relationship with their suppliers and how these suppliers assess the elements that make up the existing ... See full document

... six companies, divided in the services and retail ...content analysis. The main results of the research revealed that companies understand what relationship marketing is ... See full document

... excellence in business stra- tegies, since it reflects directly in the business scenario by promo- ting consumption alternatives to an increasingly demanding ...result of the organization’s ... See full document

... that customer complaints were rated the most important listening tool among others, considering that social media is fast becoming essential for addressing customer ...telecom companies when it comes ... See full document

... discriminant analysis based on the data registered from the sample consisting of 410 tourists with respect to: whether they are Romanian or foreign tourists, estimation of the expenses incurred ... See full document

... sector of the firm can be easily ...elevators. An important part of the strategy relies on providing the customer with an after sales ...nature of the business has provided ... See full document

... while in period one of the previous set of regressions, changes in bank indeces do not significantly explain the dependent variable, which is the change in sovereign spread (table 1), ... See full document

... combination of recycling, reduction of packaging materials that are at the same time suitable and reduce the environmental damage (recyclable and biodegradable), re-consumption and dematerializing the ... See full document

... the marketing field. In Chapter 2, we analyzed existing CCB studies, building connections among them, and identifying gaps that future researches could ...address. In this sense, we discussed ... See full document

... Application of Marketing in Hotel Companies The aricle considers results of markeing research on applicaion of mar- keing in hotel companies of the ... See full document

... use of resources in order to prevent harming future generations, reducing the impacts of the actions of industries, and using natural resources in a sustainable ...preservation ... See full document

... de marketing research com vista à análise específica do segmento de clientes em ...de marketing se focalizem nas necessidades desses mesmos ...de marketing e na gestão dos seus orçamentos para esse ... See full document

... probability of 8 Portuguese listed companies during the years 2013 to ...situation of the selected Portuguese companies, but also its evolution during the “post-financial crisis” ...period. ... See full document