[PDF] Top 20 The effects of price promotions on online user reviews

... under the umbrella of the Web 2.0 (Hajli, 2015). The modern user is no longer limited to the information producers/retailers choose to make available for their merchandise and ... See full document

... Switzerland, the United Kingdom, and Spain and the results revealed differences in national attitudes and motivations for ...and the United Kingdom were more likely to post photos or travelogues ... See full document

... aspects of consumer behavior in relation to products that are characterized by the short life cycle are still unknown ...type of online comment (usually negative), and there is no consensus ... See full document

... 1989). The model is concerned with understanding users’ technology acceptance decision factors in order to explain users’ ...based on the replaced TRA’s attitude measures with the two ... See full document

... literature on the application of opinion mining and sentiment analysis to online reviews of products and services is extensive (Gupta et ...in the tourism and hospitality ... See full document

... in the process of data collection. The data was obtained through a convenience sample regarding internet users, as verified in other similar research projects ...limit the generalizability ... See full document

... validation of place is only complete when the tourism performance takes place; then, customer’s opinions are based in that experience and psychological evaluation will generate a reaction that can trigger ... See full document

... 19 the company’s objective and its fundamental competence in creating value for the ...customer. The relational service refers to consumer interactions with employees or customer services (Butcher et ... See full document

... type of data mining that consists in analyzing textual contents for unveiling the hidden patterns that may be translated into actionable knowledge (Fan et ...2006). The textual contents may include ... See full document

... Sales promotions have been increasingly used as the primary marketing communication tool in almost all consumer ...immediate effects, compared to other elements of the marketing ... See full document

... quantify the feedback in text ...trust on a ...or reviews on social media (Heng, et ...considers the hierarchical structure of language: several words make a phrase, several ... See full document

... appeared on the web appealing to the “participatory culture”, from blogs to social networks, inviting the user to take part in the creation of social, economic and ... See full document

... role on societies’ dynamics, it can be thought as a relevant area of activity, which generates social, political and economical effects on ...division of economy (Bunghez, 2016) that ... See full document

... type of user has a high access level with the task of validating the changes, additions or removal operations initiated by other users; the user role is necessary in ... See full document

... as the direct impact on the promoted product increasing its current sales (Ar & Leone, 1988; Inman & McAlister, 1993), accelerate purchase decisions (Nijs, Dekimpe, Steenkamp, Hanssens, & ... See full document

... In the mining industry, operator’s safety has always been ...and the utilization of teleoperation tech- niques rises as a relevant solution to the ...besides the development of ... See full document

... available, price can be a powerful indicator to predict whether a product is more (or less) likely to ...that price can predict product risk. In this line of thought, inexperienced managers, who ... See full document

... focus on the scenario with 2 popularity levels for the next ...across the prediction algorithms, except for SVR with linear kernel using only content features, which performs worse (Figure ... See full document

... as reviews, importa também aferir os efeitos do seu volume, da qualidade do seu conteúdo, quando de cariz textual, e da sua ...de reviews redigidas por outros ...das reviews; na avaliação de um vídeo ... See full document

... Regarding the first and second research questions of this dissertation, we concluded that over-promoting has several implications for the business depending on the market value ... See full document