[PDF] Top 20 The relationship between return service recovery and purchase intention of consumers in online shopping
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The relationship between return service recovery and purchase intention of consumers in online shopping
... gather in colleges and universities to learn cultural knowledge ...similarities in their lifestyles, such as pursuing freedom, innovation, and ...sports and leisure clothing (Zheng, ... See full document
198
The impact of influencers in the consumer's purchase intention: the cosmetic industry
... lot of money and effort on promoting their products using social media platforms (Alalwan, ...about the feasibility of such campaigns and how these campaigns could attract more ... See full document
92
A STUDY OF THE RELATIONSHIP BETWEEN THE VALUE PERCEPTION AND LOYALTY INTENTION TOWARD AN E-RETAILER WEBSITE
... In the final level, consumers may have behavior loyalty which converts intention to action, accompanied by a willingness to overcome impediments to such ...action. In addition, ... See full document
18
Online music streaming services: what motivates consumers' intention to go premium?: a study of the factors that may influence the intention to adopt music as a service
... explored the impact of ethics in the behavioural intention to pirate, suggesting that stronger ethical values and concerns regarding piracy relate negatively to pirating ... See full document
78
Purchase intent of an electronic product and online consumers reviews: an experiment on the internet
... contribution of this study was the dismemberment of the subjective norm construct in important people and online consumer’s reviews, allowing analysis of both ... See full document
20
The Influence of Social Media Friendship on Brand Awareness and Purchase Intention: Evidence from young adult consumers
... shares and comments made on social media by consumers regarding a brand are relatively effective on the trust of other consumers in that brand (Zboja & Voorhees, ...Ridings ... See full document
24
Contrast Between Youtubers and traditional celebrities: impact in brand awareness, purchase intention and brand loyalty
... brands in order to choose the personality that will make the perfect fit with the desired target of ...matter of finding an online personality with a lot of ... See full document
74
Understanding membership programs effectiveness : the impact of perceived value, hard and soft benefits on the consumers’ purchase intention
... level of customer commitment: membership ...form of a loyalty program, it is a marketing strategy that identifies, maintains and increases the yield from best customers through long- term, ... See full document
70
Online styling boxes : understanding Portuguese consumers’ perceptions and intention to adopt
... enjoyed shopping with friends and ...go shopping together with friends just because they appreciate the company, and even though they value their suggestions the buyer has ... See full document
41
Buying Luxury Brands Online: The effect of money-back guarantee on perceived risk and purchase intention.
... while in brick-and-mortar (B&M) store, consumers can touch the product, fit the product, speak to a salesperson, check the product quality, and feel the product ... See full document
20
Exploring the effect of online shopping motivations on purchase intention applied to cosmetics
... 21 Online buyers have been found to be variety-seeking, having the need to have a broad scope of products when deciding to make a purchase (Donthy et ...to purchase online again ... See full document
62
Competitive price and trust as determinants of purchase intention in social commerce
... operating in the online market, this topic is a strategic issue, as they must decide whether to compete with their competitors based on price or ...predictor in customer choice and that ... See full document
24
SHOPPING EXPERIENCES OF ELDERLY CONSUMERS IN SUPERMARKETS
... objective of this study is to analyze the infrastructure, services and products offered by supermarkets to satisfy elderly consumers ...sample of 100 people aged over 60 years, ... See full document
12
The impact of visual advertising techniques on consumers’ purchase intention of a chocolate bar : the mediating role of taste perception
... provided in advertisement (Coelho do Vale, 2018; Krishna, Cian, & Sokolova, 2016) and they are effective because they constitute non-explicit guidelines about a product attribute (Sengupta & Gorn, ... See full document
98
The relationship between service quality and customer satisfaction in public transport services
... From the literature it also seems that there is not a general consensus regarding the nature of this ...time and by the benefits and value of the transaction, ... See full document
17
The Impact of E-Media on Customer Purchase Intention
... use of social media has better reach and impact [33, 44] on younger ...penetration in the population aged 55 and older which suggests that it is not yet an appropriate time to utilize ... See full document
4
Relationship between destination affect and intention to visit: the case of destination dislike
... relationships in the destination context. In this regard, we propose that destination loyalty is influenced by place attachment-aversion, which is similar to brand attachment-aversion proposed by ... See full document
9
Moderating effect of perceived risk on the relationship between product safety and intention
... is the uncertainty when customer cannot predict the impact of purchase decisions and it can explain the behavior where users often make mistakes and maximize their usage ... See full document
8
Chatbots' impact in the relationship between young adult consumers and the Portuguese banking sector
... portion of the population, the segment under analysis in the dissertation, can be divided into three different customer segments in accordance with their ...features. The ... See full document
115
The role of brands on consumers’ purchase decisions
... Finally, the relationship between both Brand Awareness dimensions and the relative power of Brand Recall have been studied by Young and Rubicam Europe, under the ... See full document
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