[PDF] Top 20 Services Quality on Brand Preference and Purchase Intention of Customers (case study: customers of Saderat bank)
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Services Quality on Brand Preference and Purchase Intention of Customers (case study: customers of Saderat bank)
... responsiveness and tangibles [13]. For the durability and development enhancing the quality level of service is main for every type of ...level of interest in quality ... See full document
10
Buying Behavior Of Organic Vegetables Product The Effects Of Perceptions Of Quality And Risk
... effect on purchase decision (Jalalkamali & Nikbin, ...The purchase decision is also influenced by the perceived quality which is also an aspect of brand value that makes ... See full document
8
A study on the effect of advertisements on customers' willingness to accept banking services based on modulatory role of brand: A case study of Bank Parsian
... products and services and only better quality product with lower price could be a good tool to distinguish one bank from its ...care of the market share plays an important role ... See full document
6
Rev. adm. empres. vol.56 número1
... emphasis on the fact that loyalty also has an attitudinal component, present in the loyalty ...Dick and Basu (1994) deine loyalty as the relationship between the relative attitude toward a brand, ... See full document
14
I NTERACTION OFB RANDC OMMUNITY ANDP URCHASE I NTENTIONS J OÃOP EDROG OMESR OGADOQ UINTINO
... interaction on social media and purchase intention, the result of this study does not support the notion that an individual who has a high level of interaction with a Facebook ... See full document
51
Customer Satisfaction and Brand Switching Intention: A Study of Mobile Services in Saudi Arabia
... majority of studies was focusing on price decrease and its effect on customer reaction as part of the marketing strategy and the result was ...most of the cases, there was ... See full document
11
The determinants of customers’ trust and perceptions in the fast food industry
... Brand equity is a combination of four important dimensions, namely brand awareness, brand image, perceived quality, and brand ...one of the most important aspects ... See full document
78
Young Adult Brazilian Beauty Consumers’ Perception of Lancôme and the Effectiveness of Social Media Relationships with Local Celebrities on their Purchase Intention Inês Gonçalves Esquível Carrilho Ribeiro
... caution and taking into consideration that 56,8% of Premium Beauty Consumers answering the questionnaire revealed a lower average frequency (less than 1 time a year) of purchase in this ... See full document
26
Effects on Brand Reputation, Brand Identification, Brand Preferences and Purchase Intention
... current and future consumers (McNeal, 1992), but is not obvious how likely children prefer a brand because of its CSR ...available on the impact of CSR on Children are ... See full document
25
Influence of different sponsorship contexts in the bios*: consumer brand relationship model (BCBR model) mutualism and antagonism clusters and purchase intention
... social and interpersonal contexts. This led to the rise of academic theoretical models and concepts in consumer-brand relationships (Tsai, 2011), as the brand relationship ... See full document
311
Rev. adm. empres. vol.54 número3
... developing brand trust, brand eq- uity, image and awareness (Han & Jeong, 2013; Wirtz, Den Amb- tman, Bloemer, Horváth, Ramaseshan, Van de Klundert, 2013; He & Li, 2011; Kuenzel & ... See full document
12
Contrast Between Youtubers and traditional celebrities: impact in brand awareness, purchase intention and brand loyalty
... a brand is recognized by potential ...a brand name will come to mind and the ease with which it does ...ability of consumers to “recognize or recall that a brand is a member of a ... See full document
74
Value-Added Business Based On Small Scale Of Fisheries A Case Study On Nortern And Shouthern Coasts Of Java Lamongan And Pelabuhanratu Regency Indonesia
... development of fisheries sector was expected to keep the economy growth stable, to absorb more labor forces, to produce high foreign exchange, and the most important thing is to increase the income per ... See full document
6
Figure 1 - Importance vs. satisfaction matrix
... Based on the variety of definitions found, CSFs cannot be defined in a narrow sense, otherwise researchers quickly find, as Quintella, Rocha and Alves (2005) point out, that CSFs are not a ... See full document
9
The Impact of E-Commerce Securi ty, and National Environment on Consumer adoption of Intern et Banking in Malaysia and Singapore
... supporting and promoting ICT usage just like its Singapore ...Communications and Multimedia Commission (MCMC) (2004a). Four out of ten Internet users access e- government services for ... See full document
20
Drivers of emotions and purchase intention in virtual supermarket setting: explore the rule of mental imagery, product involvement and presence
... model of real world in real-time, in which the user feels like it as a reality they can manipulate directly and ...act and interact with a three-dimensional world (Borawskaa, Borawskib & ... See full document
80
How customer satisfaction changes behavior: A case study of banking industry
... losing customers to another bank have worried bank ...why customers switch banks helps many executives plan their customer retention including customer recovery and customer acquisition ...insights ... See full document
6
Effect of water glass modification with nanoparticles of zinc oxide on selected physical and chemical properties of binder and mechanical properties of sand mixture
... modification of water glass with zinc nanoxide. The aim of the research was to determine what effect the modifier added to binder may have on the wettability of quartz sand grains and ... See full document
4
Influence of tungsten and titanium on the structure of chromium cast iron
... structure of chromium cast iron designed for operation under harsh impact-abrasive ...process of chromium iron castings manufacture, very strong influence on the structure of this material ... See full document
4
The Influence Of CSR Awareness On Consumer Purchase Decision Of A Telecommunication Network In Ghana A Case Of La Nkwantanag Madina Municipality
... kinds of responsibilities construct CSR before involving in any CSR act ...theory of CSR‘s components is Carroll‘s four-part ...theory of CSR, arguing that CSR is constituted by four kinds of ... See full document
9
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