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[PDF] Top 20 Understanding the country of origin effect : the case of Portugal

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Understanding the country of origin effect :  the case of Portugal

Understanding the country of origin effect : the case of Portugal

... with the score of 107 on the Uncertainty Avoidance cultural ...(Greece, Portugal, Japan and Uruguay) need as much clarification on everything as ...lot of stress and constantly worry if ... See full document

39

Analysis of the foreign direct investment: the case of Portugal

Analysis of the foreign direct investment: the case of Portugal

... positive effect on FDI, although it is not statistically ...improve the productivity and technological innovation (Assunção et ...(2003) the human capital constitutes a key condition in order to ... See full document

115

Does the image of a country matter? The case of Portugal and its country of origin effects on the portuguese footwear industry: a comparative analysis between portuguese and foreign nationals

Does the image of a country matter? The case of Portugal and its country of origin effects on the portuguese footwear industry: a comparative analysis between portuguese and foreign nationals

... to the second research question, “Is COO an important factor in the evaluation and purchase of footwear?”, is ...in the literature review, for Agrawal and Kamakura (1999), Gineikienè and ... See full document

110

Understanding the Transition to Work for First Degree University Graduates in Portugal: The case of the University of Évora

Understanding the Transition to Work for First Degree University Graduates in Portugal: The case of the University of Évora

... aware of possible existence of student specific unobserved characteristics, which may affect the duration of ...estimates of the covariates’ coefficients as well as in over- ... See full document

20

When our senses get tricked: A case about Country of Origin Effect and Ethnocentrism.

When our senses get tricked: A case about Country of Origin Effect and Ethnocentrism.

... requested the personal participation from each respondent, it was tried to reach a population with an eased access for the ...Although the sample is heterogeneous, the preference gave to ... See full document

96

Case study: Corticeira Amorim as the ambassador of Portugal’s country-brand

Case study: Corticeira Amorim as the ambassador of Portugal’s country-brand

... In the case of the Portugal brand, two functional benefits arise for two purposes: beaches and sun, targeted to tourism and business to ...In the diagonal of Beaches and ... See full document

82

The Effect of European Union Funds on Firms: The Case of Northern Portugal (2007-2013)

The Effect of European Union Funds on Firms: The Case of Northern Portugal (2007-2013)

... for the development of my dissertation plan I chose " The Effect of European Union Funds on Firms: The Case of Northern Portugal ...due the crisis ... See full document

49

Country-of-origin, consumer ethnocentrism and national identification

Country-of-origin, consumer ethnocentrism and national identification

... all the dependent variables was found not to be statistically significant ...(p>0.05). The post hoc tests revealed that Portuguese consumers that hold high levels of CE have a more positive ... See full document

49

Understanding the ways and the dynamics of collaborative innovation processes: the case of the Maritime Cluster of the Algarve region (Portugal)

Understanding the ways and the dynamics of collaborative innovation processes: the case of the Maritime Cluster of the Algarve region (Portugal)

... by the existent R&D resources, namely as a result of the mismatches between supply and demand for innovation, and the difficulties in structuring R&D projects that are mutually ... See full document

20

The country of origin effect: tracking Brazil’s brand image among italian consumers

The country of origin effect: tracking Brazil’s brand image among italian consumers

... premise of brand equity is that the power of a brand lies in the minds of consumers and what they have experienced and learned about the brand over ...time. The author ... See full document

75

Azores tourism product perceptions : the Influence of the country of origin

Azores tourism product perceptions : the Influence of the country of origin

... Tourism. The ninth group has to do with the residence of respondents: (1) Mainland Portugal, (2) Denmark, (3) Sweden, (4) Germany, (5) ...In the case of the ... See full document

33

Content Marketing and Country-of-Origin Effect: The case of APICCAPS.

Content Marketing and Country-of-Origin Effect: The case of APICCAPS.

... on the academy and the management environment – this marketing strategy is yet to achieve its maximum ...potential. The literature review regarding content marketing is very limited and, as far as ... See full document

21

Understanding changes on the country-of-origin effect of Portugal

Understanding changes on the country-of-origin effect of Portugal

... studying the dynamic and natural conditions of the ...enhances the knowledge on the field. The triangular framework helps to understand that there are various strategies for ... See full document

17

The Country-of-origin effect as a constraint to internationalization: The case of Portugal's furniture industry

The Country-of-origin effect as a constraint to internationalization: The case of Portugal's furniture industry

... studies of the COO date back to the 1960s, where Schooler’s (1965) research concluded that products originated from less-developed countries were not evaluated in the same way as the ... See full document

59

A BSTRACT: The core of this study is the concept of country-of-origin (COO) effect and

A BSTRACT: The core of this study is the concept of country-of-origin (COO) effect and

... year, Portugal had 390.273 students registered in the higher education system (PORDATA, ...2012). The country’s job market is not being able to engage all the talent that comes out of ... See full document

37

Comparative Analysis on Country Reputation through Patterns of Intellectual Capital: The case Portugal Versus Romania.

Comparative Analysis on Country Reputation through Patterns of Intellectual Capital: The case Portugal Versus Romania.

... a country reputation, we cannot neglect the metasystemic approach of IC (IC) and Territorial Intelligence as emerging subject/object of the research, which aim to educate and understand ... See full document

11

Country debt problems: the Brazilian case

Country debt problems: the Brazilian case

... after the Mexican default we are once again back to where we started. The financial markets continue to be paralyzed for the majority of less developed countries ...forces. The banks ... See full document

11

The effect of exports on a wealth of a country: a comment on the role of natural capital in the Amazon basin

The effect of exports on a wealth of a country: a comment on the role of natural capital in the Amazon basin

... expansion of globalization in the productive chain has being one of the main issues related to the degradation of natural resources, whether due to local comparative advantages ... See full document

14

The origin and use of copper at the chalcolithic fortification of Leceia (Oeiras, Portugal)

The origin and use of copper at the chalcolithic fortification of Leceia (Oeiras, Portugal)

... Matacães is one of lhe few copper occurrences localed in the Estremadura thal reoccur in the dis- cussions as potential copper sources for the metal found in the local [r] ... See full document

31

Still the Country of the Future

Still the Country of the Future

... short of what would be necessary to truly consolidate the 1988 Constitution’s progressive egalitarian ...many of the policies implemented during the PT’s rule, as she painstak- ingly ... See full document

11

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