Consumer’s purchase intention
The impact of influencers in the consumer's purchase intention: the cosmetic industry
... Empirical research confirmed that consumers rely heavily on the advice of others in their personal network when making purchase decisions and that positive WOM has a positive effect on business outcomes, i.e. ...
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The effect of labeling strategies on the consumer’s purchase intention
... to purchase intentions (Fuchs et ...and purchase intentions for the underlying products (Fuchs et ...the purchase intention but the perceived value of a product (González-Benito et ...
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How communicating sustainable packaging impacts the consumer’s purchase intention
... Ozaki, 2008). Marketers are afraid to communicate environmental benefits, even though literature proofed that a greater marketing exposure would have a positive impact on sales of environmentally-friendly products ...
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The impact of eWOM on consumers’ purchase intention : the moderation role of products’ category
... single consumer generated rating does not show a significant difference of influence on consumers’ PI than a single expert generated ...a consumer generated rating was higher to the respondents than when ...
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The effect of web advertising visual design on online purchase Intention
... the consumer, resulting in a higher willingness to purchase the ...higher purchase intention in consumers (particularly the ones who belong to generations Y and ...a consumer has to- ...
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Give us the power! : how a firm’s empowerment philosophy affects consumers’ purchase intention, future loyalty intention, word-of-mouth intention and hedonic experience
... process. Consumer integration into the NPD process is facilitated by the internet, which allows companies to create communities and easily integrate consumers from around the world (Ogawa & Piller, ...
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Co-creation as a tool to develop trustand intention to purchase green products
... As previous mentioned, when companies use and advertise that they developed new products through co-creation, not only consumers perceive companies has more consumer-orientated but also co-created products as ...
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Effects on Brand Reputation, Brand Identification, Brand Preferences and Purchase Intention
... the consumer” (Alba & Hutchinson, 1987: ...and purchase intention, once children’s opinions are already well established, contrarily to non-familiar ...
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Competitive price and trust as determinants of purchase intention in social commerce
... of consumer purchase intention in the context of ...of s-commerce tools to support their purchase ...the purchase intention, which can be managed by companies that operate ...
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The effect of web advertising visual design on online purchase intention
... Purchase Intention in an online environment was defined by Cyr (2008) as a consumer’s willingness to acquire a product or a service from an online retailer, through a ...The intention of purchasing ...
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A juicy future for functional beverages : analysis of the main drivers of the purchase intention for functional fruit and vegetable mixed juices in Italy : evaluating consumer attitudes, demographics and segmentation
... The introduction of innovations in the food industry is always challenging and the food market, in general, is characterized by a low rate of market acceptance (Menrad 2003): as previous research (Ernst and Young 1999; ...
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The influence of augmented reality on consumers’ online purchase intention : the Sephora Virtual Artist case
... As these examples show, AR has the potential to develop and expand the brand communications to better engage customers to the brand (Baratali, Abdrahim, Parhizkar, & Gebril, 2016). Moreover, AR is a very powerful ...
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Ingredient branding influence on purchase intention and willingness to pay : the smartphone case in Portugal
... Positive relationship between Perceived Quality and Brand Equity has been evidenced in several pieces of Literature (Aaker, 1991; Kamakura and Russell, 1993; Feldwick, 1996; Motameni and Shahrokhi, 1998; and Yoo et al., ...
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Contrast Between Youtubers and traditional celebrities: impact in brand awareness, purchase intention and brand loyalty
... Brand awareness can be defined as the extent to which a brand is recognized by potential customers. Keller (1993: 3) explains it as “the likelihood that a brand name will come to mind and the ease with which it does so”. ...
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Original vs Smell-alike : a study of purchase intention drivers in the perfumes category
... the consumer susceptibility can be informational when the expertise of others influences their behavior, or normative when pleasing others plays an important role in the decision-making process (Bearden et ...
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Online cause-related marketing : how does it influence consumers’ evaluations and purchase intention?
... and consumer-cause identification, measured by 10 items) they were not deemed essential in maintaining the integrity of the variable measurement, as such these items were ...
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Exploring the effect of online shopping motivations on purchase intention applied to cosmetics
... People can shop from an international store faster than the time taken to arrive to a local physical store (Alba et al., 1997). These benefits are specially taken in consideration by people with time constrains (Beatty ...
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The relationship between return service recovery and purchase intention of consumers in online shopping
... and purchase intention in the network environment, it is necessary to directly contact with e-commerce buyers to obtain the most realistic research ...of consumer perceived service recovery, drafted ...
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Insights on consumer online purchase decisions of women’s footwear
... The participants’ responses confirm that the NFT construct is a factor that influences their intention to purchase shoes online. Women tend to trust more products they touch, see and try. Even with all the ...
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Understanding the role of visual attention on wines’ purchase intention: an eye-tracking study
... and that it can only be assessed after consumption, it becomes extremely difficult for consumers to evaluate a wine’s quality in an objective manner. Instead, the consumer uses different sources of information to ...
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