Consumers’ perceptions
Determinants and impact of the perceived value of an ad on the consumers’ perceptions and behavioral responses
... Consumers’ perceptions of the value of an ad have been widely discussed by the academics, but they also have been a target of attention from the marketers, that work on developing brands’ ...of ...
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Commercial aquaponics approaching the European market: to consumers’ perceptions of aquaponics products in Europe
... Aquaponics—the combination of a recirculating aquaculture system and hydroponics—is taking its first steps towards the introduction of commercial production systems in Europe. Interest has been increasing both within ...
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Portuguese consumers’ perceptions of corporate social responsibility
... although, consumers value CSR and can distinguish between different activities, they are not well ...consumer perceptions about CSR in order to win society’s ...
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ZONOPTIMUS case study : marketing decision making after merger and consumers' perceptions before and after rebranding
... help consumers organize their knowledge about products and services in a way that clarifies their decision making and, in the process, provides value to the firm” (Kotler & Keller, ...
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The effects of celebrity endorsement on the consumers’ perceptions towards global brands
... The third model, the PMUP, explores an important part of branding that researches how a suitable pairing between the CE’s image and the company’s brand can fit the overall strategy of the company and of the product line ...
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Craft beer in Portugal : a study about consumers, perceptions, drivers and barriers of consumption
... the consumers make about a specific product rather than the factual characteristics of that product (Kovacs et ...new consumers for this segment, whose interest in local movements has become more pronounced ...
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Informational advertising in the context of sustainable fashion : the influence of information usage in advertising on consumers’ perceptions and willingness to purchase
... Though consumers understand the importance of revising their purchasing choices towards more green products, the statistics show evidence that there is no actual change in buying behavior (Joshi and Rahman, ...
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Online styling boxes : understanding Portuguese consumers’ perceptions and intention to adopt
... 2018). Consumers are also most likely to be younger, have higher incomes and live in urban environments (Chen et ...as consumers are able to pre-order and/or automate the purchase of goods they can predict ...
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The effects of CSR associations on consumers’ perceptions towards global brands
... 18 CSR associations may play a significant role when consumers rely on them to construct their judgments about the brand. Even if positive CSR associations do not increase immediate profitability, they may be ...
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Consumers eco-friendliness with brands on Instagram
... on consumers’ engagement, time, by itself had a more stable and cross-event impact on consumers ...occur. Consumers expect an immediate reaction from brands when important impacting events like ...
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Software developers' perceptions about angularjs
... developer’s perceptions about different characteristics of the framework, including usefulness of its features, testability, template system, complexity of use, among ...
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Brazilians' perceptions on public policies
... Moreover, perceptions indicate that population well-being passes through the working world and that people believe teachers hold the greatest possibility of transformation and can provide solutions to problems, ...
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Brazilian consumers’ perception of edible insects
... (FAO, 2013). Psychology and intellectual tradition of each individual (HOUSE, 2016), as well as cultural habits and some prejudices, are obstacles to the introduction of this type of food in the diet. In Western ...
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Matching portuguese retail e-businesses to online consumers
... Several authors, studying grocery-shopping tendencies throughout the last two decades, have concluded that there are two core drivers for purchasing groceries online, ease of use and perceived usefulness (Hiser et al., ...
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Nurses' perceptions of advance directives
... Nurses mostly agree that information should be given to the patient on the use of this method and that decision - making and patients' wishes are rights which must[r] ...
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How smartphone advertising influences consumers’ purchase intention
... way consumers interact with brands has changed owing to the accessibility of an internet connection on smartphones, and ubiquitous ...motivate consumers to interact with smartphone advertisements and ...
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Neuromarketing: consumers and the anchoring effect
... People tend to look at the world under their particular perspective. This is used to filter and to process the perceptions, extracting the significance of many environmental information. This occurs because the ...
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Somersby : a communication strategy to reach young consumers
... There are two forms of word of mouth: buzz and viral marketing. Buzz marketing generates excitement, creates publicity, and conveys new relevant brand-related information through unexpected or even outrageous means 30 . ...
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GOVERNMENT INDEBTEDNESS AND EUROPEAN CONSUMERS BEHAVIOUR
... It looks then as if above the 50 per cent threshold, consumers are somehow more aware of the future consequences of government indebtedness. In addition, the wealth variable now becomes more significant than in ...
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