[PDF] Top 20 The effect of Price Promotions on Online User Reviews

... under the umbrella of the Web 2.0 (Hajli, 2015). The modern user is no longer limited to the information producers/retailers choose to make available for their merchandise and ... See full document

... dimensions: price mavenism ( “the degree to which consumer tend to be a source of price information for other consumers to find products and places with the lowest prices, answering to ... See full document

... 19 the company’s objective and its fundamental competence in creating value for the ...customer. The relational service refers to consumer interactions with employees or customer services (Butcher et ... See full document

... mean of communication in people’s lives across the globe. The unceasing growth of Social Media platforms emphasizes the necessity of a better management of these channels ... See full document

... type of data mining that consists in analyzing textual contents for unveiling the hidden patterns that may be translated into actionable knowledge (Fan et ...2006). The textual contents may include ... See full document

... absolute price using the hedonic price ...given the importance of security in the decision to travel and destination country choice, we intend to ascertain whether hostel ... See full document

... group of internet based applications that is build on the ideological and technological foundation of web ...exchange of user generated content’ (Kaplan and Haenlein, 2010). It ... See full document

... ( of years  and ), where we tried to find any effects of crisis on ...in the nd period at the expenses of unbranded products, whose sales ...This effect is more ... See full document

... validation of place is only complete when the tourism performance takes place; then, customer’s opinions are based in that experience and psychological evaluation will generate a reaction that can trigger ... See full document

... in the process of data collection. The data was obtained through a convenience sample regarding internet users, as verified in other similar research projects ...limit the generalizability ... See full document

... context, the word of mouth online communication is a way to overcome the asymmetry of information describing the attributes of the product in terms of usage ... See full document

... from the regression (Table 4) do not confirm the hypothesis of Melián- González et ...in the number of reviews has not a significant impact on the average rating ... See full document

... is the likelihood that consumers will consider buying a product or service in the future (Wu et ...approach of product value (Lee and Lee, ...by the content which people read online ... See full document

... with the previous analysis of the CUSUM control chart, which is noticeably skewed towards the end of the time series (and to the right of T=15, the first ... See full document

... influence of reviews on decision-making processes has been an object of study for many researchers, but, curiously, there is lack of research concerning their function at particular ... See full document

... quantify the feedback in text ...trust on a ...or reviews on social media (Heng, et ...considers the hierarchical structure of language: several words make a phrase, several ... See full document

... O mercado de aplicações móveis nunca foi tão importante como atualmente. Existem diversos tipos de categorias de aplicações, como por exemplo, jogos, entretenimento, produtividade, compras, home banking, finanças, saúde, ... See full document

... 21 Online buyers have been found to be variety-seeking, having the need to have a broad scope of products when deciding to make a purchase (Donthy et ...purchase online again in the ... See full document

... allowing the writing of only a set of table fields, the other ones receiving values automatically assigned through an algorithm; this type of table is used for sales where the ... See full document

... modeled user interactions through tips using a graph to identify the most influential ...variation of the traditional PageRank algo- rithm, previously applied to this purpose [Zhang et ...to ... See full document