perceived quality
MODELING THE EFFECTIVENESS OF THE CORPORATE IDENTITY MIX IN PERCEIVED QUALITY AND CUSTOMER- RELATED BRAND EQUITY WITH INTERPRETIVE STRUCTURAL EQUATIONS AND MICMAC ANALYSIS
... mix, perceived quality on customers’ behalf and customer-centric brand ...the perceived quality and brand equity by some variables such as corporate image and corporate ...and perceived ...
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Perceived quality, satisfaction, and recommendation of dental equipment maintenance services
... of perceived quality of dental equipment maintenance service ...general perceived quality and satisfaction on the intention to recommend the ...of perceived quality. Furthermore, ...
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PERCEIVED QUALITY IN HIGHER EDUCATION SERVICE IN BRAZIL: THE IMPORTANCE OF PHYSICAL EVIDENCE
... “Perceived quality is a global judgement, or attitude, related to the mastery of a service and the consumer satisfaction is related to a specific ...service quality, as far as the client is ...
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Perceived quality of care for common childhood illnesses: facility versus community based providers in Uganda.
... of quality of health care is a factor of both clinical and interpersonal care ...affect quality received [11]. Total quality assessment requires structure, process and outcome measure evaluation ...
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Assessment of perceived quality: comparison of sports apparel retail chains
... Service quality is a relevant issue for every company aiming at succeeding in the ...service quality has proved to be a means to achieve sustainable competitive advantage [1], which is a strong element in ...
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RELATIONSHIP AMONG CORPORATE IMAGE, INTANGIBLE PERCEIVED QUALITY, CHOOSING, HABIT AND CUSTOMER LOYALTY
... Intangible Perceived Quality, Choosing, Habit and Customer Loyalty and investigates the pivotal role these variables play in establishing and maintaining healthy base of loyal ...
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Factors associated with perceived quality of life in older adults: ELSI-Brazil
... was perceived quality of life (PQOL), evaluated using the CASP-19, a scale with 19 Likert–type items (from never = 0 to always = 3) which refers to the domains of control, autonomy, self-realization and ...
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Measuring patients' quality of life and the perceived quality in long term care services
... is perceived as extremely good, since the global quality of the services provided has a median of 7, with more than 50% of the patients evaluating it with the maximum score (appendix ...service ...
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Mobile pervasive augmented reality systems the role of user preferences in perceived quality of experience
... time and space. The lower block on the left-hand side corresponds to external human context, which is derived from perceived fullness, ease of use and social interaction. This block integrates human dimension that ...
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Characterization of User-Perceived Quality of Service (QOS) in Mobile Devices Using Network Pairwise Comparisons
... the perceived QoS of data services in wireless cellular ...the perceived QoS of data services from three different ...being perceived so that they can make corrections or improvements as ...
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The effects of celebrity endorsement on the consumers’ perceptions towards global brands
... The main purpose of this research is to investigate how celebrity endorsements influence the brand equity dimensions (brand loyalty, brand awareness, perceived quality and br[r] ...
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An empirical investigation of brand equity: drivers and their consequences
... described and computed for various food brands in the Italian market. The study makes several contributions to the existing body of marketing knowledge. First, existing studies apply a single research approach, such as ...
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Investigating the effects of Iranian cultural factors on brand equity for strategic management of market share
... the perceived quality of the brand, we suggest that customer honoring be precisely investigated with regards to the factors affecting it; to do this, a specific managing approach should be ...
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Approaches that affect consumer-based brand equity
... The image of country-of-origin, an image of the brand, the image of supplier and image of the company generate positive or negative relationships in the consumer's mind. Positive images related to brand can positively ...
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Key determinants of students’ mobile phone choice
... As there is still only limited research on students brand choice of mobile phones, the focus of this study was to ascertain drivers of tertiary students’ mobile phone brand choice in Ghana. Using a structured ...
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How brand personality, brand identification and service quality influence service brand equity
... of perceived quality has been widely studied in the field of relationship ...defined perceived service quality as the customer’s assessment of the overall excel- lence or superiority of the ...
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JISTEM J.Inf.Syst. Technol. Manag. vol.8 número1
... that perceived risk, perceived quality, security and privacy, and advertising over the Internet are the main elements that influence online purchases (Morgado, 2003; Grunert & Ramus, ...
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Factors influencing supermarket store loyalty
... to quality store brands and there is the price-sensitive segment that can be an instrument for retailers to generate store differentiation, store loyalty, and store profitability (Corstjens, ...
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Perceptions of a Specific Family Communication Application among Grandparents and Grandchildren: An Extension of the Technology Acceptance Model.
... the perceived quality of online community sites, Chung et ...the quality of online community sites is positively associated with perceived ease of use and perceived ...between ...
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Customers’ online interaction experiences with fashion brands: e-information and e-buying
... how perceived fashion website quality, social influence and recommendation, credibility, and experience influence fashion consumer behaviour, considering performance expectancy as the core element of online ...
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