Preference and purchase intention
Services Quality on Brand Preference and Purchase Intention of Customers (case study: customers of Saderat bank)
... Brand preference and the purchase intentions, (4): There is a significant relation between the tangible and the purchase intentions, (5): There is a significant relation between the ...
10
The effect of football sponsorship in fans purchase intention: an application to beer products
... in purchase intention between groups, therefore, this study is a between-subject design, in which “Football club” and “Fandom” as independent variables and “Beer Purchase ...
77
Drivers and deterrents of music streaming services purchase intention
... interest and could explore the differences between users and non-users of MSS, as well as between paying and non-paying ...Furthermore, and considering the relatively low explained variance in ...
22
Ingredient branding influence on purchase intention and willingness to pay : the smartphone case in Portugal
... interviews were with iOS users and it was clear their strong preference and desire to continue using APPLE. Margarida Tomé stated “If I cannot see myself being more happy with a phone than I am now, ...
93
Premium private labels : the influence of involvement, perceived quality and previous experience on purchase intention
... NBs and again, also the low involvement group had the highest purchase intent ...the purchase intention for any ...attributes and brands ...PL purchase, the level of involvement ...
89
The impact of attention on wines' purchase intention: the moderating role of awards and consumption situations
... environment and simultaneously reflecting and influencing consumers’ preferences (Shimojo et ...chosen and purchased (Pieters and Warlop, ...wines’ preference is positively linked to ...
77
Chicken nuggets packaging attributes impact on consumer purchase intention
... overall preference for warmer colors, such as red and yellow (B and D, respectively), and consumers suggested blending these colors to form a packaging more pleasing to the ...blue and ...
7
The Influence of Social Media Friendship on Brand Awareness and Purchase Intention: Evidence from young adult consumers
... time and place in consumer interaction with its real-time sharings, is relatively influential on the prevalent communication of young adult consumers with reference ...permanent and influential role on ...
24
Give us the power! : how a firm’s empowerment philosophy affects consumers’ purchase intention, future loyalty intention, word-of-mouth intention and hedonic experience
... identification and different firm ...Escalas and Bettman (2005) and define firm identification as “the extent to which the company becomes connected to consumers’ mental representation of ...a ...
61
Effects on Brand Reputation, Brand Identification, Brand Preferences and Purchase Intention
... current and future consumers (McNeal, 1992), but is not obvious how likely children prefer a brand because of its CSR ...identification and image was not always ...reputation and identification, but ...
25
Co-creation as a tool to develop trustand intention to purchase green products
... (Gupta and Ogden ...goods and services that reduce the carbon footprint, replacement of conventional materials with materials with lower environmental impact or recyclability of product if within the firm’s ...
55
Sustainability & crisis management : a valuable link to regain consumer trust and purchase intention : a case on Audi AG
... equity and economic ...present and the future (Brundtland & Khalid, ...“social and economic performance as independent components” (Montiel, 2008, ...equity and economic prosperity are not ...
78
The impact of influencers in the consumer's purchase intention: the cosmetic industry
... process and the way they shop has changed dramatically in the past ...personality and this has a huge effect on the purchasing activities of the customers (Jaffari & Hunjra, ...Wu and Chan ...
92
Buying Luxury Brands Online: The effect of money-back guarantee on perceived risk and purchase intention.
... world and technological environment, the Internet performs an indispensable role in all business activities (Waheed & Jianhua, ...space and time (Okonkwo, ...essential and crucial for buyers’ ...
20
Drivers of emotions and purchase intention in virtual supermarket setting: explore the rule of mental imagery, product involvement and presence
... act and interact with a three-dimensional world (Borawskaa, Borawskib & Łatuszyńska, ...Brengman and Willems (2017) also contributed to this concept, referring to it as computer-based technology that ...
80
How influencers’ credibility on Instagram is perceived by consumers and its impact on purchase intention
... consumers purchase more products from a company when influencers can build credibility about their relationship with the product by showing their followers they would appreciate to use the particular product ...
92
Fashion and beauty advertising models’ age and its impact on over 50 female consumers’ purchase intention
... Robert and Zhou (1997), advertisements provide a visual, symbolic model for learning how to behave, acting as a relatively unchecked tool of consumer ...race and sex role model influence has shown that ...
147
How motivations for esports consumption influence the esports sponsorship response: the favourability, brand awareness and purchase intention effects
... team” and “physicality executed in the muscles and tendons of hands and fingers and in the subtle control of ...on-screen and the composure of the body affected by the intensity of ...
98
Understanding the role of visual attention on wines’ purchase intention: an eye-tracking study
... pleasure and arousal (Shimojo et ...Issanchou and Combris, ...chosen and purchased (Pieters and Warlop, 1999; Laeng et ...quality and visual attention have shown that quality ...
27
Intention and Goal-Conciliation
... For that, Anne must be able to produce, among other chains of inferences, the following chain of inferences: S 1 – The front-door is locked (implied premise from the context); S 2 –[r] ...
17