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The impact of user generated content restaurant websites

The impact of user generated content restaurant websites

... analysing the data collected until that point, related questions emerged and more investigation for a better background understanding was ...part of interviews, reviewers have been chosen. The ... See full document

76

The impact of content marketing on attitudes and purchase intentions of online shoppers : the case videos & tutorials and user-generated content

The impact of content marketing on attitudes and purchase intentions of online shoppers : the case videos & tutorials and user-generated content

... “group of internet-based applications that build on the ideological and technological foundations of Web ...allows the creation and exchange for UGC” (Kaplan & Haelnein, 2010, ...p.61). ... See full document

75

Effect of user-generated content and brand-generated content on Instagram performance

Effect of user-generated content and brand-generated content on Instagram performance

... mean of communication in people’s lives across the globe. The unceasing growth of Social Media platforms emphasizes the necessity of a better management of these channels ... See full document

46

Empowerment in the context of user-generated content in the travel industry: a research model proposal

Empowerment in the context of user-generated content in the travel industry: a research model proposal

... 97.7% of Internet users who travel said they read other travelers’ reviews during the process of planning a ...Examples of travel reviews websites that help tourists to interact and ... See full document

18

User-generated content strategy & millennials’ travel intentions

User-generated content strategy & millennials’ travel intentions

... explores the impact of both online engagement and perceived trustworthiness of travel-related UGC on Millennial Travel Intentions is somewhat limited and will, therefore, be explored through ... See full document

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The impact of content marketing on attitudes and purchase intentions of online shoppers : the case of videos & tutorials and user-generated content

The impact of content marketing on attitudes and purchase intentions of online shoppers : the case of videos & tutorials and user-generated content

... I Introduct ion.. These numbers are expec ted to grow con t inuous ly.. Consumers are turn ing to v ideo for demons tra t ions and produc t rev iews when mak ing purchas[r] ... See full document

73

LAUNCHING PLATFORMS FOR USER-GENERATED CONTENT

LAUNCHING PLATFORMS FOR USER-GENERATED CONTENT

... at the beginning of this paper proposed that integration efforts would be more appropriate to companies with a mass targeting ...or websites takes advantage of an existing user ... See full document

25

Exploring user-generated content for improving destination knowledge

Exploring user-generated content for improving destination knowledge

... terms of the World Heritage List recognition by tourists or visitors to Salamanca and Coimbra, even though econometric studies show that becoming included among the sites on the World Heritage ... See full document

19

Insights on the use and consequences of user-generated content in the context of portuguese luxury hotels

Insights on the use and consequences of user-generated content in the context of portuguese luxury hotels

... one of the rising trends with significant impact on the tourism industry (Xiang & Gretzel, 2010), the use of social media by travelers has been increasing to search, ... See full document

59

Co-creation in hospitality industry: a case study on the drivers of traveler-generated content

Co-creation in hospitality industry: a case study on the drivers of traveler-generated content

... to the production stage of content in TA and, given its interdependency, consumption and participation will be complimentary ...On the production side, this topic can go beyond what was ... See full document

93

User-Generated Content and travel planning:  An application of the Theory of Planned Behavior

User-Generated Content and travel planning: An application of the Theory of Planned Behavior

... in the tourism, marketing and information systems ...increase the consumers’ intention to purchase a product and the likelihood that consumers will buy a recommended product (Seneca & Nantel, ... See full document

10

User generated spatial content sources for land use/land cover validation purposes : suitability analysis and integration model

User generated spatial content sources for land use/land cover validation purposes : suitability analysis and integration model

... representation of natural features in OSM was also explored by Mooney, Corcoran and Winstanley (2010), who examined the level of detail present in the representation of such polygon ... See full document

220

“Citizen journalism” in European television websites: lights and shadows of user generated content

“Citizen journalism” in European television websites: lights and shadows of user generated content

... knowledge of those events people are interested in and to maintain a direct contact with the ...inform the public, few have made it a mission to arm them with tools they can use to make a public ... See full document

13

User generated spatial content-integrator

User generated spatial content-integrator

... understand the quality of this type of data as well as measures, indicators, and methods to evaluate that quality [ 15 , 46 , 47 ...that the integration of different data sources helps ... See full document

17

YouTube Marketing: Examining the impact of user-generated-content sponsorship.

YouTube Marketing: Examining the impact of user-generated-content sponsorship.

... conceptualization of exploratory consumer buying behaviour, which distinguishes exploratory acquisition of products (EAP) from exploratory information seeking ...(EIS). The first dimension, EAP, ... See full document

24

The impact of user-generated content on Facebook advertising performance

The impact of user-generated content on Facebook advertising performance

... on the impact of Facebook UGC on firm’s advertising performance are here ...analysing the concept of e-WOM and UGC applied to social networks and their importance on consumer purchase ... See full document

39

Automatically generated summaries of sports videos based on semantic content

Automatically generated summaries of sports videos based on semantic content

... for the Combined Dataset, it is necessary to analyse the confusion matrix for the better model, which is Logistic Regression, in this ...that the major problem resides in the false ... See full document

91

The importance of content in business communication: Exploration  of SMES  websites protocoled with ESTGA-UA

The importance of content in business communication: Exploration of SMES websites protocoled with ESTGA-UA

... In the organizational context, the technique of storytelling allows the analysis of the memory ...Moreover, the creation of the memory is more than a ... See full document

9

IMPACT OF SERVICE QUALITY ON CUSTOMER SATISFACTION: EVIDENCES FROM THE RESTAURANT INDUSTRY IN PAKISTAN

IMPACT OF SERVICE QUALITY ON CUSTOMER SATISFACTION: EVIDENCES FROM THE RESTAURANT INDUSTRY IN PAKISTAN

... concerning the consumers, Stevens and et al (1995) state that, "Consumer is impatient and ...your restaurant isn't providing satisfaction – service and value – the consumer will leave it for ... See full document

13

Towards gathering and mining last.fm user-generated data

Towards gathering and mining last.fm user-generated data

... charts of top artists and songs listened to by all Last.fm users by using the information of the Audio- scrobbler plugin or the ...on the informa- tion compiled from the ... See full document

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