[PDF] Top 20 The effect of labeling strategies on the consumer’s purchase intention
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The effect of labeling strategies on the consumer’s purchase intention
... 24 of 64 nature of the construct, it is relevant whether the focal construct is concrete 7 or abstract (Rossiter, ...by the researchers of this concrete constructs is the ... See full document
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The impact of influencer marketing on consumer purchase intentions and brand attitude: the instagrammers
... capable of relating to them. Typically, the accounts that give the most support to their followers, by encouraging them to do worthy things for themselves and providing them positive reviews, are ... See full document
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The role of extrinsic and intrinsic perceived benefits on customer’s purchase intention for mass-customized products : the mediation effect of customer’s need for uniqueness
... In the second section, a stimulus was presented to the ...stimuli, the standardized one and the MC one, were presented based on what the Hockerty website (male) and Sumissura ... See full document
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The use of eco-labels on packaging communication : investigating the impact of colour and claim on purchase intention
... about the product and to identify it with a brand (Kotler & Keller, 2009; Bassin, ...highlight the uniqueness and originality of a product (Silayoi & Speece, 2007), being an important element ... See full document
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The impact of attention on wines' purchase intention: the moderating role of awards and consumption situations
... one of the main purchasing ...by the grapes variety used or the climacteric conditions of the year in which it is produced, but also by the ageing process utilized or how ... See full document
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The influence of augmented reality on consumers’ online purchase intention : the Sephora Virtual Artist case
... increase of competition that posed new challenges to ...new strategies to satisfy the new consumers’ changing needs (Srinivasan & Srivastava, ...in the delivering of experiences is ... See full document
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The intention to use reusable packaging : investigating the effect of the consumer´s perceived ease of use, perceived usefulness and pro-environmental attitude
... consumers: the desire to feel good about their chosen products and companies (Banerjee & Wathieu, 2017; Kitzmueller & Shimshack, ...clear the rise in the number of sustainable ... See full document
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The impact of influencers in the consumer's purchase intention: the cosmetic industry
... some of the now called digital influencers already had a spotlight in digital, specifically on social ...in the game and started promoting products and services though ...in the power ... See full document
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Buying Luxury Brands Online: The effect of money-back guarantee on perceived risk and purchase intention.
... touch the product, fit the product, speak to a salesperson, check the product quality, and feel the product ...2018). The internet buyers are often more conscious, sensitive, and ... See full document
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How communicating sustainable packaging impacts the consumer’s purchase intention
... use the term “green” particularly in combination with packaging, which mainly refers to environmental ...use of fair trading ...use the term “organic” for healthy products particularly researched in ... See full document
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The role of individual behavioural differences on consumer's intention to purchase online mass-customised apparel products
... In the literature review “The mass-customisation decade: An updated review of the literature” conducted by Fogliatto et ...perspective on the applications, economics, success ... See full document
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Modelling consumers’ sustainability consciousness impact on sustainable purchase intention
... For the past four decades, diverse studies regarding Purchase Intention (PI) constructs across an array of theoretical frameworks have been published in marketing journals, turning it into a ... See full document
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The Effect of Trust in the Intention to Use m-banking
... in the last five years in Brazil, we found two articles from the year 2010: (1) the study by Cruz et ...investigate the perceived obstacles to the use of m-banking, including ... See full document
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Utilizing the health belief model to predict the purchase intention of over-the-counter diet drugs
... use of the HBM can improve our understanding of consumer behavior regarding over-the-counter diet ...that the Model itself applied to OTC drugs could follow the same ... See full document
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Understanding the role of visual attention on wines’ purchase intention: an eye-tracking study
... in the decision-making process, being usually focused on cues that elicit pleasure and arousal (Shimojo et ...likely of being chosen and purchased (Pieters and Warlop, 1999; Laeng et ...studies ... See full document
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Understanding membership programs effectiveness : the impact of perceived value, hard and soft benefits on the consumers’ purchase intention
... to the discussion of the importance of price, it was clear through the literature review that different authors have different opinions, while some support that price has a negative ... See full document
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Sustainability & crisis management : a valuable link to regain consumer trust and purchase intention : a case on Audi AG
... sub-set of CS, which enables firms to achieve sustainability (Van Marrewijk, ...standards of sustainability should be integrated in the long-term business strategy to ensure that business operations ... See full document
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Insights on consumer online purchase decisions of women’s footwear
... only the travel time to the physical store, but also the time spent in lines (Donthu, Garcia, ...eliminates the frustrations linked with the traditional shopping formats, such as ... See full document
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The impact of eWOM on consumers’ purchase intention : the moderation role of products’ category
... is the variable that may impact the effect that EGI has on consumers’ perception of review credibility, meaning that, experts are seen as more reliable than common users at a low volume ... See full document
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The effect of web advertising visual design on online purchase intention
... difference on the effects of advertising’s visual features on attitudinal responses or in online purchase intention when comparing both analyzed ...that the overall OPI ... See full document
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