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Revista

de

Administração

http://rausp.usp.br/ RevistadeAdministração52(2017)3–14

Marketing

A

model

of

integration

among

prediction

tools:

applied

study

to

road

freight

transportation

Um

modelo

de

integra¸cão

entre

ferramentas

de

previsão:

estudo

aplicado

ao

transporte

rodoviário

de

cargas

Un

modelo

de

integración

de

herramientas

de

predicción:

estudio

aplicado

al

transporte

de

carga

por

carretera

Henrique

Dias

Blois

a,∗

,

Ricardo

Silveira

Martins

b

aUniversidadedePassoFundo,PassoFundo,RS,Brazil

bUniversidadeFederaldeMinasGeraisBeloHorizonte,MG,Brazil

Received29July2015;accepted13June2016 Availableonline10October2016

Abstract

Thisstudyhasdevelopedasceneryanalysismodelwhichhasintegrateddecision-makingtoolsoninvestments:prospectivescenarios(Grumbach Method)andsystemsdynamics(hardmodeling),withtheinnovatedmultivariateanalysisofexperts.Itwasdesignedthroughanalysisandsimulation scenariosandshowedwhicharethemoststrikingeventsinthestudyobjectaswellashighlightedtheactionscouldredirectthefutureofthe analyzedsystem.Moreover,predictionsarelikelytobedevelopedthroughthegeneratedscenarios.Themodelhasbeenvalidatedempiricallywith roadfreighttransportdatafromstateofRioGrandedoSul,Brazil.Theresultsshowedthatthemodelcontributestotheanalysisofinvestment becauseitidentifiesprobabilitiesofeventsthatimpactondecisionmaking,andidentifiesprioritiesforaction,reducinguncertaintiesinthefuture. Moreover,itallowsaninterdisciplinarydiscussionthatcorrelatesdifferentareasofknowledge,fundamentalwhenyouwishmoreconsistencyin creatingscenarios.

©2017DepartamentodeAdministrac¸˜ao,FaculdadedeEconomia,Administrac¸˜aoeContabilidadedaUniversidadedeS˜aoPaulo–FEA/USP. PublishedbyElsevierEditoraLtda.ThisisanopenaccessarticleundertheCCBYlicense(http://creativecommons.org/licenses/by/4.0/).

Keywords:Decisionsoninvestment;Scenariosanalysis;Predictionmodel;Roadfreighttransportation

Resumo

Nesteestudo,buscou-sedesenvolverummodelodeanálisedecenáriosqueintegrouferramentasparaapoioàtomadadedecisãonosinvestimentos: Cenáriosprospectivos(MétodoGrumbach)eDinâmicadesistemas(modelagemhard),comainovac¸ãodaintroduc¸ãodaanálisemultivariada pelosperitos.Acontribuic¸ãodomodeloéamaiorobjetividadeeclarezanaanálisequesedáatravésdesimulac¸ãodecenários,comidentificac¸ão doseventosedasac¸õesredirecionadorasmaisimpactantes,numsistemainterativoemquenovasprevisõessãopossíveisdeseremdesenvolvidas atravésdoscenáriosgerados.OmodelofoivalidadonosetordetransporterodoviáriodecargasdoestadodoRioGrandedoSul.Osresultados mostraramqueomodelocontribuiparaaanálisedeinvestimentos,poisidentificaprobabilidadesdeacontecimentosqueinterferemnatomadade

Correspondingauthorat:RuaJoãoLech,88,99052304,PassoFundo/RS,Brazil.

E-mail:blois@upf.br(H.D.Blois).

PeerReviewundertheresponsibilityofDepartamentodeAdministrac¸ão,FaculdadedeEconomia,Administrac¸ãoeContabilidadedaUniversidadedeSãoPaulo –FEA/USP.

http://dx.doi.org/10.1016/j.rausp.2016.09.005

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decisão,bemcomoidentificaprioridadesdeac¸õesparaareduc¸ãodeincertezasnofuturo.Alémdomais,permiteumadiscussãointerdisciplinar quecorrelacionadiferentesáreasdoconhecimento,fundamentalquandosedesejamaiorconsistêncianaconstruc¸ãodecenários.

©2017DepartamentodeAdministrac¸˜ao,FaculdadedeEconomia,Administrac¸˜aoeContabilidadedaUniversidadedeS˜aoPaulo–FEA/USP. PublicadoporElsevierEditoraLtda.Este ´eumartigoOpenAccesssobumalicenc¸aCCBY(http://creativecommons.org/licenses/by/4.0/).

Palavras-chave: Decisãosobreinvestimentos;Análisedecenários;ModelodePrevisão;TransporteRodoviáriodeCargas

Resumen

Enesteestudiosebuscadesarrollarunmodelo deanálisisenque seintegranherramientasdeapoyoalatomadedecisionesdeinversiones: escenariosprospectivos(métodoGrumbach)ydinámicadesistemas(hardmodelling),mediantelainnovacióndelanálisismultivariadorealizado porlosexpertos.Elmodelocontribuyeconunamayorobjetividadyprecisiónenelanálisisypermiteidentificarloseventosyaccionesmás efectivos,enunsistemainteractivoenquenuevasprediccionespuedendesarrollarsepormediodelasimulacióndeescenarios.Sehavalidadoel modeloenelsectordetransportedecargaporcarreteradelestadodeRioGrandedoSul.Losresultadosdemuestranqueelmodelocontribuyeal análisisdeinversión,puesidentificaprobabilidadesdeeventosqueinterfierenenlatomadedecisiones,asícomoindicaprioridadesdeacciones parareducirincertidumbresenelfuturo.Además,permiteundebateinterdisciplinarioquecorrelacionadiferentesáreasdelconocimiento,loque esfundamentalcuandosedeseaunamayorcoherenciaenlacreacióndeescenarios.

©2017DepartamentodeAdministrac¸˜ao,FaculdadedeEconomia,Administrac¸˜aoeContabilidadedaUniversidadedeS˜aoPaulo–FEA/USP. PublicadoporElsevierEditoraLtda.Esteesunart´ıculoOpenAccessbajolalicenciaCCBY(http://creativecommons.org/licenses/by/4.0/).

Palabrasclave: Decisióndeinversiones;análisisdeescenarios;Modelodepredicción;Transportedecargaporcarretera

Introduction

Predictionmodelsarewidelyusedinbothbusinessand pub-licsectors.Theyareusefuleitherforplanningasforsensitivity analysis, as to the environmental changes for effective deci-sionmaking.Thusthereisaconstantsearchtoimprovethese models,sothaterrorsandrisksofthedecisionmakersare min-imized.Thisstudy includessomegaps sinceit worksbothin the prospection of opportunities as in the simulation, funda-mentalcharacteristics when analyzinginvestmentsinfluenced byanumberofrisksanduncertainties,whichneedto system-atizealogicalprocesstoawiderrangeofanalysis.Theseare notusualcharacteristicsintheliteratureandtheresultedmodel establishedareflectionontheintegrationofapproachesontwo tools:onethatanalyzesthevariablesunderthestaticpointof view(Prospective Scenarios) and anotherunder the dynamic (SystemDynamics).

Integratedmodelshadprovidedsuperiorresultswhentested for agivendecision-making. Exampleisthe model proposed by Mattos (2008), which integrated econometric tools for timeserieswithinput-outputmodelsandbroughtcontribution becauseithasestablishedinvestmentopportunitiesaccordingto theconfigurationofeachelaboratedscenario.Nishikawa(2014)

alsoproposedanintegrativemodeltodeterminethebehaviorof financial defaults composedof macroeconomic variablesand theircorrelationswithamacroeconomicevent,suchasan eco-nomiccrisis.

Specificallyforsectorialscenariosfordecisionsupportwith participationofexperts,themodelproposedbyBloisandSouza (2008) integrated prospective scenarios to the dynamic sys-tems,providingaqualitativedescriptionofthephenomenonand quantitativedevelopments.Thisstudyhastheincorporationof expertsdifferential,whichisnotsowidespreadintheliterature, withaconvenienceofallowingeasyunderstandingand partici-pationofexpertsintheconstructionandanalysisofscenarios.

Thisfeatureisimportantbecauseitallowsaninterdisciplinary discussionthatcorrelatesdifferentareasofknowledge,whichis essentialwhenyouwantmoreconsistencyinbuildingscenarios. In the present study, achange wasproposed tothe model developed byBlois andSouza(2008),incorporatingthe step “multivariateregressionanalysis”beforeperformingthe integra-tion.Theinclusionofthisstepcanbeconsideredabreakthrough since it enables the identification of correlations between variablesforsubsequentintegration,therebyimprovingits con-sistency. Thus, this model will have as empirical field the freighttransportationsectorintheRegionalDevelopment Coun-cil(COREDE)Production,stateofRioGrandedoSul,Brazil, from2016to2020.

Thearticleisstructuredinfoursessions.Thefirstsection,is wherethestudywascontextualizedandtheproblemand objec-tiveswerepresented,thesecondsectionprovidesabriefreview oftheliterature.Thethirddescribesthemethodologicalchoices. Then,thedatawasanalyzedanddiscussed,sothemodelreaches thefinalformat.Finally,wepresenttheconclusionsofthisstudy.

Literaturereview

The proposed model will imply integrating the tools of prospectivescenariosandsystemdynamics.Therefore,both the-oreticalandliteraturereviewsaresupportedbythesereferences.

Prospectivescenariosasadecisionsupporttool

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Method Mechanisms of employed analysis

Godet

-It uses both qualitative and quantitative variables

-It has the clearest detail of the tooling at all stages, constituti ng the most robust, with steps to follow defined

-Little flexible

-Uses hauliers facts to generate future scenarios

-One that does not take into account the mental models of directors during the development of the works

GBN

-Generates global scenarios -It uses only qualitative variables -Flexible

-It uses the analysis"Uncertainty x importance" to generate scenarios. -It is the only one that does not work with probability at any time

Porter

-It drives its analysis to the industry and adds to the method the behavior of the competition at the end of the process

-Only qualitative variables -Flexible

- It uses the "uncertainty x importance" analysis to generate scenarios

Grumbach

-It uses qualitative variables only -Little flexible

-It uses future haulier facts to generate scenarios. -It is the only one using the Delphi method

Fig.1.Comparinganalysismechanismsusedbydifferentmethods.Source:AdaptedfromMarcialandCosta(2012).

youshouldbepreparedtofaceit.Godet(1993)conceptualizes scenarioas awholeformed by the coherent description of a futuresituationandforthereferralimaginedandcreatedfrom eventsthatallowtopassthesourcesituationtothefuture sit-uation.Buarque(2003)complementsexplainingthatalthough uncertainties cannot beeliminated, nor categorically defined, thefuturetrajectoriesofrealitystudied,methodsofconstructing scenarios,contributetorestrictthepossibleevolutionsofreality. Thus,itcanbesaidthattheconstructionofscenarioscontribute, inparticulartoanintegratedrealitynetworkofinternaland exter-nalrelationsinthebusinesscontext,inordertoindicategoals anddirectionsfortheactionswithacertainsafety.Marcialand Grumbach(2012)identifythescenariosasimportantdecision supporttoolsincetheyallowleaderstotakeriskydecisionswith transparency,identifyingopportunitiesandthreatstobusiness, promotingthedevelopmentandanalysisofnewoptionsbefore changesinexternalenvironment,andthatprovideavisionthat canbesharedbymembersoftheorganizationoraspecificsector. Currently,weunderlinetheconstructionofscenariosinthe faceof the need for planning in bothoperative and decisive dimensions,aimingtohaveinformativesubsidiestobetter fore-casteventsbyreducingnegativeimpacts,inadulysubstantiated processofaproactiveperspective.Thescenariotoolhasbeen usedwithdifferentapproachestopredictenvironmentalissues.

Prado,Moya,andVatopoulos(2013)analyzedthepotentialfor improvingenergyefficiencyandreducingCO2emissionsinthe

fuelsectorby2030.RatcliffeandKrawczyk(2011)usedthe sce-nariostooltopointpriorityneedsandapplicationofresourcesin urbanplanning.Forsocioeconomicissues,Viguié,Hallegatte, andRozenberg(2014)developedamodeltosimulatethe evo-lutionoftheurbanareaofParisbetween1900and2100.These examplesshowtheuseofthetoolforinvestmentanalysis pur-poses,regardlessoftheareawhereonewantstoinvestigate.

However,MarcialandCosta(2012)statethatthereareonly four methods that Fall under the prospective settings (set of investigations whichare intended to predict long-term inthe fieldofhumanities).ThedescriptionbyGodet;thedescription

bySchwartz–alsoknownasGBNmethod;thedescriptionby Porter;andthemethoddescribedbyGrumbach.Suchmethods havesomecommonfeatures,such as:(I)theybeginwiththe definition of the problemthat will be scenerized (Godet and Grumbachmakesuchadefinitiontodefinethesystem,as the GBN,andPorter,thestrategicquestion);(II)theyconduct his-toricalstudiesanddescriptionofthecurrentsituation;and(III) theyaskexpertsand/orspecialists.Inaddition,allfourmethods areconcernedwiththeconsistencyofthegeneratedscenarios, andnoneofthemhaveaspeedyprocedureinupdatingand com-paringdata,theypresentdifficultiesinhandlingalargenumber of variables andtheir trends. Regarding the differences,they focusonthemechanismsofanalysisthatwereused,sinceeach hasitsrespectivetechniquetogeneratedifferentscenarios,as showninFig.1.

Systemdynamicsasadecisionsupporttool

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papyriferainEthiopia,theAraújo’smodel(Araújo,2013)which servedtosimulatepassengerdemandinthirteenBrazilian air-portsatpeakhours;Sverdrup,Ragnarsdottir,andKoca(2014)

whichaimedtoprovidefortheexhaustionofthecoppermines ontheplanet.TheseexamplesreinforcetheroleofthehardSD modelingasanimportantdecisionsupporttoolforinvestments. Following,themethodologicalschemethatguidedthe inte-grationbetweenprospectivescenariostothesystemsdynamics ispresentedwhichwillbetestedinroadfreighttransportation.

Methodology

This is an exploratory and inductive logic study, when knowledge isbased onspecialists experience and generaliza-tionderivedfromcasesofobservationsoftangiblereality.This isanappliedresearch,itaimstoraisecausesandsolutionsto practicalproblemsexperiencedinthefieldofAdministration. As for its process, the research is qualitative and quantita-tive,developedthroughcasestudy,whereroadfreighttransport expertsparticipatedintheconstructionandanalysisofdata,they wereaddressedthroughminimummeetingsandsemi-structured interviewsduringthefirsthalfof2015,innortheasternofRio GrandedoSul.Theinformationwasraisedbyfactsoreventsthat hadimpactontheobjectofstudy,andservedinthediagnosis, constructionandanalysisofscenariosandfuturepredictions.

Modelanalysis

First of all,the model predicts adiagnosis of endogenous andexogenousissuesthat impactedpositivelyandnegatively thesurveyedsector.Thisdiagnosisshouldbemadebyexperts toidentifywhicharetheeventsthatactuallyimpactontheobject ofstudy.In thisstageofthemodel,thetoolusedarethe sce-narios,themethodwastheGrumbach(Marcial&Grumbach, 2012).Thechoiceofthismethodoccurredbecauseofthe consis-tencyandavailabilityofPointwiseUnconstrainedMinimization Approachsoftware(PUMA).Thismethodalsosetsupan inter-valineventsandprovidesthistooccurthroughaDelphipanel. Afterthat,the modelalsoprovides newassessment,whichis intended toindicate the degree of influence and dependence betweenevents,through anotherDelphipanel.Inthelaststep ofthemethodGrumbach(Marcial&Grumbach,2012),the sce-nariosaregeneratedandinterpreted,showingtheprobabilityor notofoccurrenceoffutureevents.

The integrationof the prospective scenarioswith Systems Dynamics(SD)isthroughIThinksoftware,aStellagroup prop-erty, for the same reasons that led to the choice of method Grumbach.Atthisstage,theeventsmustbequantifiedtoreceive astatisticalanalysisbeforeintegration.Intheimprovement pro-posed in this study, this is the new step inserted, aiming to identify an event (or independent variable), whichrepresents thequantitativeevolutionoftheanalyzedsector.Thisstepalso seekscorrelationsbetweentheindependentvariablewithother events(or dependent variables). If there are correlations, the influencesshouldbeallocatedonalinearregressionequation consideredinthepredictionsof thesystemdynamicSD.The variables(orevents)withnocorrelationshouldreceivefurther

treatment,whichisanassessmentoftheexpertsthroughnotes tobeinsertedintotheSDtool.

Fig.2showsthemethodologicaldevelopmentthatguidedthe research.

Totestthisproposedmodel,weselectedaterritorylocatedto thenortheastofRioGrandedoSul,namedCOREDEproduction region.Thisregionhas21cities,6002.7km2ofareaand pop-ulationof 342,442inhabitants(FEE, 2015).Thecomposition its Gross DomesticProduct (GDP)for 2010 wasrepresented as follows:services with63.96%, industry with26.86% and the remaining 9.18% to the agricultural sector (FEE, 2015). AnotherimportantfeatureofCOREDEisthelocation,thatis,an importantroadjunctionbetweensomeBrazilianstatesandthe Mercosulcountries.Theeconomicrepresentationandlocation oftheregionshowtheimportanceofplanningfortheroadfreight transportationsectorthroughinvestmentevaluationmodels.

Modelvalidation

Theapplicationofthemodelstartedinthefirsthalfof2015 withmeetingswithtenexperts.AsCamargopoints,thereisno specificformulatodetermineanoptimalnumberofparticipants inaDelphiresearchmodel.StudiesattheRandCorporation, byDalkeyetal.demonstratedminimalrequestofseven com-ponents. The option of ten experts was the availability and their interest in participating in all stages of research. The expert group isconstitutedas follows:two representatives of thefreighttransportationsector;threebusinessmenofthesector; anunionrepresentative;agovernmentrepresentative;andthree professorsandresearchersonfreighttransportationinCOREDE production.Thepurposeofthesemeetingswastoestablishthe diagnosisofthetransportationsectorintheregion.Therefore, itwasproposedthattheydescribeendogenousandexogenous eventsthatpositivelyandnegativelyimpactedontheindustry inthelasttenyears.

TheGrumbachmethodestablishesthatthelastperiodtobe consideredinthe observationof theeventsshouldbe atleast twiceasestablishedinthefutureprospection.Itwasestablished fiveyears,sinceMarcialandGrumbach(2012)recommendthat future scenarios do not have a time frame of less than that period. Andthisperiod was established alsoby limitation of past information. In selecting events, the experts participated of thebrainstormingtechnique,whichwereexpressed25 pre-liminaryfutureevents,occurringoverthenextfiveyears(from January 1,2016to31December2020),whichwereclassified intomacroeconomic,regionalandsectorialevents,listedbelow:

(A) MacroeconomicEvents (1) DollarValuation (2) Increasingdieselprice (3) WorldeconomyFALL

(4) RioGrandedoSuleconomyFALL (5) Braziliantaxreform

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Object of study diagnosis

Preliminary

events Specialist opinion

Delphi

Delphi Definite events

Matrix of cross impacts

Matrix median impacts

Conference Decision

Executing Beginning and end

Quantification of the variables

Qualitative variables

Generation scenarios Statistical

analysis SD integration Analysis of scenarios

Future prediction Validating prediction

Fig.2.Methodologicalevaluationthathasguidedthisresearch.

(8) ConstructionofaFreightairportinCOREDE Produc-tion

(9) Local (COREDE Production) Rail service offer increasing

(10) Increasinglocal (COREDEProduction)agricultural production

(11) Increasing number of industries in the production COREDE

(12) Creation ofalocal (COREDEProduction)logistics platform

(C) IndustryEvents

(13) UnsaferoadsinCOREDEProduction (14) Increasingtollprice

(15) Increasingfreightrate

(16) FleetmodernizationinCOREDEProduction (17) Delaysinfreightratespayment

(18) Increaseduseoftechnologybyhauliers (19) Increasingcostsofvehiclemaintenance

(20) Increase the number of hauliers cooperatives in COREDEProduction

(21) Morelocal(COREDEProduction)logisticsoperators (22) BetterFederalandStateroads

(23) Easiercreditaccesstopurchasevehicles (24) IncreaseinfreightvehiclestheftinBrazil

(25) RisingcostsduetoimpactofLaw12619,which moni-torsthetransportoffreight

Obeyingtheevolutionmodel,weperformedaDelphipanel, inwhichtheexpertswereindividuallyinterrogatedbymeansof aquestionnaire.Theobjectiveofthispanelwastoreducetoten

thenumberofevents.Thisnumberissetbythelargenumberof scenariosgenerated,whichisequalto1024or210.Therefore,it tooktworoundsofDelphitoreducethescorestandarddeviation toalimitacceptabletotheGrumbachmethod.Thechoiceof thefinalevents,presentedbelow,followedthecriteria:events thatpresentedprobability≥60%(likelytooccurinthenext5 years)andrelevance≥7(veryhighinrelationtotheobjectof study).Fromthisstage,thefollowingonlyteneventslistedwere consideredinthedevelopmentofthemodel:

(2)Increasingdieselprice (3)WorldeconomyDrop

(4)RioGrandedoSul’seconomyFall (6)Increasinginterestrate

(8)ConstructionofaFreightairportinCOREDEProduction (9)Local(COREDEProduction)Railserviceofferincreasing (12)Creationofalocal(COREDEProduction)logistics plat-form

(14)Increasingtollprice

(19)Increasingcostsofvehiclemaintenance

(20)IncreasethenumberofhaulierscooperativesinCOREDE Production

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12 8 6

9

II I

19

III

0

20 IV

3 4

Dependence

Influence

14 2

Fig. 3.Median impacts matrix: influence×dependence. Source: Software Puma.

andthereforethematrixofcrossimpactswassenttoexperts.In thismatrix,thedegreeofinfluenceanddependenceofthefinal eventsaregiven,asshowninFig.3.

(25)RisingcostsduetoimpactofLaw12619,whichmonitors thetransportoffreight

Thisarrayofmedianimpactsisanimportantinvestment anal-ysistoolbecauseitallowsthemanagerstohaveaperspectiveon thedegreeofinfluenceanddependencebetweenevents.InFig.4, inquadrantII,theeventsappear:“Increasinglocal(COREDE Production)agriculturalproduction”,“Increasinginterestrate” RioGrandedoSul’seconomyFALL”,“Increasingtaxes”,and “Increasingdieselprice”,thatis,veryinfluentialeventsandless

dependent.Anyactiononthemwillimpacttheothers,butother actionswillnotaffectthem.Thematrixreinforcesthedifficulty thattheroadtransportsectorwillfaceinchargesinthecoming yearsifnoactionistakenitisaimedchangingthem.

In quadrant III,the events are prepared “Increased use of technologybyhauliers”and“RisingcostsduetoimpactofLaw 12619,whichmonitorsthetransportoffreight”.Theseevents are ratherinfluentialandlittledependent thatisany actionin theothereventswillnotimpactthemaswellasanyactionon themwillnotimpactustoo.Eventsinthisquadrantshouldnot receivegreaterattention,theylittleinterferetheobjectofstudy. Effortstochangethemcauselowimpactonthetransportation sector.

In quadrant IV, appearevents“Increasing costsof vehicle maintenance”,“IncreaseinfreightvehiclestheftinBrazil”,and “unsaferoadsinCOREDEProduction“.Theseeventsarevery dependent and less influential. Any action on them will not impactustoomuch,butanyactionintheotherimpactsonthem. Twoeventsthatappearinthisquadrantaresectoraland unfa-vorable. Theyarealsothosewhosuffer thegreatestimpactif thereis nochangeintheother.In otherwords, itisexpected mostprecariousroadsandaconsequentincreaseinthecostof maintenanceoffreightvehiclesintheanalyzedregion.

Determiningthedegreeofinfluenceanddependencebetween eventsisimportantbecauseitdirectstheactionplanningofthose eventsthatcanchangethefutureofthesystem.Investorsshould notewhatarethepriorityactionstoamendthefutureoftheobject ofstudy.SpecialattentionshouldbegiventoquadrantIIevents,

MC1 MC2

MC3MC4

MC5 IR1

IR2 IR3 IR4 IR5

P11 P12

P13 P14

P15

Quantitative input

Qualitative addition

Number of vehicles

Qualitative decrease Quantitative

addition

Randomizer

S1P

S2P

S3P

S4P

S5P S6P

S7P S8P

SG10 SG9 SG8 SG7 SG6 Rate

SG1

SG2

SG3

SG4

SG5

S9P S10P

Scenario choice

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Table1

Tenscenariosmostlikelytooccur.

Scenarios Probability Events

E.14 E.2 E3 E.4 E.12 E.19 E.6 E.20 E.8 E.9

Scenario1 24.00% O O O O O O O O O O

Scenario2 10.48% O O O O N O O O O O

Scenario3 8.58% O O O O O N O O O O

Scenario4 4.12% O O O O O O N O O O

Scenario5 3.24% O O O N O O O O O N

Scenario6 2.88% O O N O O O O O O O

Scenario7 2.61% N O O O O O N O O O

Scenario8 2.33% O O O O N N O O O O

Scenario9 1.89% O O N O N O O O O O

Scenario10 1.22% O O O O O N N O O O

Source:Puma4.0.

becausethesector’sperformancedependsonmacroeconomic actionswhichwillbetakeninthecomingyears.

Further,thesoftwarecalculatedthePUMAscenariosshown inTable1.ThemethodGrumbachusesBayestheorem(which shows the relation between a conditional probability and its inverse)toperformcalculations.Theresultisabinarysystem (occurrenceor nottheeventsoverfive years).Bayestheorem ischaracterizedbytheinfluenceoftheoccurrenceofanevent on the probability of other occur. To address the impacts as conditional probabilities, it is necessarythat theimpacts and likelyinformationbyexperts tobe subjectedtothistheorem, exemplifiedasfollows.

Therearetwoevents(A)and(B)towhichthefollowingare associatedprobabilities:

P(A)=probabilityofAoccurring;

P(B)=probabilityBoccurs;

P (A/B)=probability of occurring, provided that B has occurred;

P(B/A)=probabilityofBoccurs,sinceAhasoccurred.

Thetheoremcanalsobeexplainedbythefollowing:

Pr(A|B)= Pr(B|A)Pr(A)

Pr(B)

Table1shows thatthe toptenscenariosrepresent61.35% of probabilityof occurrencefor the nextfiveyearsout,what justifiesthe emphasis on them only. Thesescenarios can be interpretedin various waysin the methodology proposedby

Marcial andGrumbach(2012).The mostwidely usedis that whichdividesthemintothreecategories:mostlikely,trendand ideal.

Table1isdesignedforthesimultaneouscombinationofthe occurrenceornotofthetenfinalevents.Itisnoticedthatthe sce-nario1,alleventsoccursimultaneously.Inthescenario2,only theevent12(increaseinagriculturalproductioninCOREDE production)doesnotoccursimultaneouslywiththeothers.For this calculation, the PUMA software calculated the possible scenarios,the combinationof eventsor notevents, as Bayes’ theorem.

Themostlikelyscenario:Table1isrepresentedbyscenario 1,with24%probability.Inthisanalysistheexpertsalso partici-pated,givingprioritytonecessaryactionsforeachoftheevents, whichweredividedasfollows:

*Adverseeventsinthestudyobject–ischaracterizedasthe occurrenceofadverseeventsinthestudyobjectandthe non-occurrenceoffavorableevents.Intheseevents,theactionstaken initcanchangetheprobabilitiesofoccurrenceinthefuture.

Event(14)UnsaferoadsinCOREDEproduction

The actions that can be done today, in the assessment of experts,toimprovetheroadtransportoffreightforthenextfive yearswouldbe:mobilizingbothlogistical,independent opera-tors,shippersandpoliticalrepresentatives,aimingtodirectmore resources for corrective maintenance onroads in thisregion. TheeventisbecausethegovernmentofRioGrandedoSulstate resumedin2013alargepartofthemanagementof highways wereunderconcession,mainlyinCOREDEproductionregion. Duringtheconcessionperiod(15years),therewasdiscontent ofusersinrelationtotheamountpaidintolls.

However, fromthe endof theconcession, the government noticesnottodisposeofsufficientresourcestoperform mainte-nanceontheseroads,whichgeneratedmostdisagreement.The engagementofusersinthisshortstatemanagementperiodhas beentheonlyguaranteeforminimummaintenanceinstretches ofroadwithheavyflowoffreightvehicles.

Event(20)Increasingcostsofvehiclemaintenance

Thefirsteffectgeneratedbythepoorconditionof roadsis reflectedintheincreaseinthecostofmaintenance,orinadequate roads endup increasing the needto replaceparts invehicles that make their use.What could be done now to reduce the impactwouldbetocreatehaulierscooperatives,whichwould offerthepartsprocurementserviceforbothself-employed,and for operators. Thismeasure could cheapenthe acquisitionof parts,accessories,tires,grantingagreaterbargainingpower.

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probabilityofoccurrenceoftheevents.Insuchcases,the alter-nativesectoristocreatealternativestoprotectagainstadversity.

Event(4)RisingcostsduetoimpactofLaw12619,which monitorsthetransportoffreight

Oneofthegoalsofthelawwastoguaranteetherestingperiod fordrivers,withtheimpactofthereductionofthoseroadsthat metlongjourneys.Butalsoimpliedincreaseinthe transporta-tioncosts.Intheassessmentofexperts,analternativetoreduce theimpactonthecostwouldbetousemanagement technolo-gies, whichwould enable to optimize the use of the fleet in transitestablishingsupportactivities,asscheduledsupply,small repairsonvehicleswhenitisstopped,especiallyforindependent hauliers.

Event(2)Increasingdieselprice

Dieselisanimportantvariablecostinroadtransport.Because it is a macroeconomic and unfavorable event, there are few alternatives toreducethe impactof thisevent. Shutdownsof hauliersthatoccurredin2014wereaimedatsensitizing govern-mentsandsocietyaboutthesituation,whichimpactstheentire economy.

Event(3)IncreaseinfreightvehiclestheftinBrazil

Freightofhigh-valueandeasytradingontheparallelmarket (cigarettes, electronics, etc.) are the most targeted.Increased security technology use is the primary means to reduce this adverse event.Asthecost for theacquisitionof security and communication technologiesin the transport sector hasbeen decreasing,itisexpectedthattheself-employedhauliers,who arethe majorityintheregion,canmakethemareality inthe nextfiveyears,asforlargerhauliersandlogisticsoperatorsof thesetechnologiesarealreadyarealityforsometime.

Event(6)RioGrandedoSul’seconomyFall

RioGrandedoSul’seconomyhasshownsignificant fluctu-ationsinGDP.Examplesaretheyears2008,whentherewasa decreaseof−0.8%ofGDP,andin2010,anincreaseof6.7% (FEE, 2014). Theseoscillations are also a reflection of agri-culturalfeature of the state (averageshareof the agricultural sector is 27% of the state GDP). As the agricultural sector dependsonclimaticfactors,rainfallfluctuationsdirectlyimpact theproductionandindirectlyinroadfreighttransport.Asbeing amacroeconomicevent,thetransportsectorhasnoactionsthat canchangethecourseofthiseventinthecomingyears.

Event(8)Increasinginterestrate

Interestratesnegativelyimpacttheeconomy.Whenincrease, interestcausethereductioninthecirculationofproducts,which directlyimpactsthetransportationsector.Andthereductionof theflowofgoodsinSDupdiscouragingindependenthauliers, largerhauliersandlogisticsoperatorstopurchaseand/orrenewal

ofthefleet.Becausethiseventisalsomacroeconomicand unfa-vorable,theanalyzedsectorwillhavedifficulties,ifnochange oftheinterestratepolicyforthenextfiveyearshappens.

Event(9)Increasingtaxes

Aswellas increasing interestrates, thetax increase nega-tively affects theperformance of the transportsector andthe economy asawhole, becauseit increasespricesandrestricts thepurchasingpowerofgoods.Thetransportsectoralsosuffers theconsequences,reducinginvestmentandcostitems suchas fuel.Thisisanothereventthatneedschangesinmacroeconomic policybytheexecutivepower.

* Events favorable to study- object are characterized by the occurrenceoffavorableeventsandthenon-occurrence of adverseeventstotheobjectofstudy.Inthiscase,actionsshould be structuredinthepresent sothat theobjectof studyknows besthowtotakeadvantageoffutureeventsthatarefavorable.

Event(12)Increasinglocal(COREDEProduction) agriculturalproduction

Althoughtherearehighlevelofmechanizationandintensive useofartificialirrigationintheregion,agriculturalproductionin COREDEProductionaccompaniesclimatecycles.Astherecent cycleofsoybean,wheatandcornproduction(most representa-tive culturesof the region)hada27% reductionintotaltons collectedbetween2010and2014(FEE,2015),expertsbelieve intheendofthatcycleandincreasingproductionforthe com-ing years. In thiscase the hauliers may take advantage of a possible increase in demand shuttle service for the next five years.

Event(19)Increaseduseoftechnologybythehauliers

Theintensiveuseofinformationtechnology(IT)asrouting systems, management and fleetcontrol, communication with CentralRouteCharges,amongothers,hasenabledthe optimiza-tionofvehicles.TheseITsinterferepositivelyonthecostofthe haulier, because we optimize equipment use,ponting shorter routes, indicating the shortest flow of vehicles on the roads, allowingbetterservicesoccupationcapacity,whichreducesthe cost per kilometer. Logistical and larger transporters opera-tors alreadyusethesetechnologiesonalargescale.However, self-employed hauliersstill havedifficultyacquiring ITs, par-ticularlythoseaimingmanagement.Theactioncouldbetaken todaytotakeadvantageofthisfavorableevent,theywouldbe self-employed hauliers, setupcooperatives topurchasethese servicesonfavorabletermstotheiroperations.

Thetrendscenario

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Table2

Generationofscenariosandtheaveragegradeoftheexpertsforthenextfiveyears.

Events Impactrates

Scenario Probabilities E14 E2 E3 E4 E12 E19 E6 E20 E8 E9 1year 2years 3years 4years 5years

S.1 24.00% 0 1 1 1 1 1 1 0 0 1 −1.30 −1.39 −1.22 −1.05 −1.33

S.2 10.48% 0 1 1 1 0 1 1 0 0 1 −1.72 −1.82 −1.73 −1.50 −1.78

S.3 8.58% 0 1 1 1 1 0 1 0 0 1 −1.57 −1.66 −1.52 −1.39 −1.62

S.4 4.12% 0 1 1 1 1 1 0 0 0 1 −1.01 −1.10 −0.85 −0.74 −1.01

S.5 3.24% 0 1 1 0 1 1 1 0 0 0 −0.51 −0.46 −0.49 −0.41 −0.49

S.6 2.88% 0 1 0 1 1 1 1 0 0 1 −0.95 −0.73 −0.56 −0.46 −0.65

S.7 2.61% 0 1 1 1 1 1 0 0 0 1 −0.70 −1.10 −0.85 −0.74 −1.01

S.8 2.33% 0 1 1 1 0 0 1 0 0 1 −1.99 −2.09 −2.03 −1.84 −2.07

S.9 1.89% 0 1 0 1 0 1 1 0 0 1 −1.38 −1.46 −1.31 −1.11 −1.37

S.10 1.22% 0 1 1 1 1 0 0 0 0 1 −1.28 −1.37 −1.15 −1.09 −1.30

Source:Authors(2015).

tocharacterizethisscenario.Thesameauthorscharacterizethe idealscenarioas oneinwhichthefavorableeventsoccurand theunfavorableonesdonotoccur.Thisstudyhasnotidentified anyidealscenarioforthenextfiveyears.

FollowingtheintegrationofProspectiveScenariosfor Sys-tem Dynamicswill be displayed.The goal isto quantifythe generatedscenarios.Inthiscontext,beforethisintegrationstep “choiceofthedependentvariable”wasincludedinthemodel, inwhichthe“registrationoflightvehicles,mediumandheavy freightintheregion”wasthevariableidentifiedtorepresentthe segment’sbehavioroverthenextfiveyears.

TheintegrationofProspectiveScenariosandSystem Dynamics

TheintegrationofProspectiveScenariosandSystem Dynam-ics were used in the first ten scenarios (the probability of occurrence=61.35%). Experts participating in the following developmentsandwereconsultedontheimpactonthe regis-trationoffreightvehiclesinonlyseveneventsforthefollowing reasons:

1 Previouslymadeitamultivariateanalysisteneventsbetween theyears2003and2014.Thisanalysiswasperformedusing averages,minimum,mediumandmaximum,anditwasfound thattherewereonlytwoeventrecords(LawImpactof12619, whichregulatesroadfreighttransportandincreasedcostof transport),thatis,thelaw waspromulgated on30/04/2012, andtheimpactonthecostscanonlybeobservedintheyears 2013and2014,afactthatresultedintheexclusionofthefirst eventofmultivariateanalysis.

2 Subsequently,basedonanalysisofR2,therehavebeenthe eventsthatpresentedthebestfitinthemodel.Itwasobserved that wouldbe the events“Increasinglocal(COREDE Pro-duction) agricultural production”, “Rio Grande do Sul’s economyFall“, “Increasing costsof vehiclemaintenance”, “Increasing interest rate”,and “Unsafe roads in COREDE Production”.However,fewereventsweresought(or indepen-dentvariables),whichwouldnotsignificantlyreduceR2.This

procedureisimportanttopreventtheexistenceofinteraction betweenvariables.

3 AnalyzingTHEVALUEofeachvariable,itwasfoundthat theevents“UnsaferoadsinCOREDEProduction”and“Rio GrandedoSul’seconomyFall”hadahigher5%number,itis evidencedthatwerenotsignificantfortheregressionmodel becauseithadpreviouslybeengivenamaximumerrorof5% significance.Thus,theywerealsoexcluded.

4 Finally,wedesignedanewregressionmodelwithoutevents “Increasing local (COREDE Production) agricultural pro-duction” and“Rio Grandedo Sul’seconomyFall”. In this regression model only events “Increasing costs of vehicle maintenance“, “Increasing interest rate”, and “precarious Indexhighways”wereconsidered,andtheregression equa-tionwascharacterizedasfollows:

CVR=33659+(0.230×VMC)

+(570×IR)−(6626×PIH)

whereCVR=freightvehicleregistration;VMC=vehicle main-tenance cost; IR=interest rate; PIH=precarious index of highways.

Thisequationisimportantbecauseitdetermineswhichevents impacts(inputoroutput)onvehiclerecordsaccordingto simula-tionmadebySD.Importantlytheteneventswerenotconsidered inthequalitativeassessment(nottochangetheprobabilitiesof scenarios),butthethreeregressionequationevents(14,20:08) receivedvalue=0(ornonoccurrence)becausetheyareonlyto enterinthesystemasdrawnratesoftheregressionequation.

The remaining seven events were submitted to scores assignedbyexperts,whichaimtoindicatetheimpacttheycause onfreightvehiclesregisteroverthenextfiveyears.Table2shows theevents14,20and8,withvalue=0(notoccurring)inall sce-narios.Table2alsoshowstheresultofcalculatingtheimpactof taxonvehicleregistrationforthenextfiveyears,whichisdone bymultiplyingtheoccurrenceornon-occurrenceofevents,by theaveragegradeoftheexperts.

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Table3

FreightvehicleregistrationpredictforCOREDEproduction(2016–2020).

YEAR Freightvehicleregistration(unit)

2016 25.203

2017 23.957

2018 22.978

2019 22.094

2020 21.060

Variation%between2016and2020 −16.44%

Source:Authors(2015).

randomly chooseoneof theten possiblescenarios. Sincethe probabilityof thefirsttenscenariosis61.35%,itwas consid-eredthispercentageas100%,andaccumulatedprobabilitiesof others.Thisenabledeachrandomizationtoberandomlychosen oneoftenpossible.

Fig.4showsthebeginningofthesimulationthatismadeby the“randomizer”andthatisinterconnectedwiththe probabili-tiesofthescenarios(S1P,S2P...SnP).Chosenonescenario,a connectionismadewiththeaveragegradeoftheexperts(SG1, SG2...SGn).Thesemeansmaybepositiveornegative.Being positiveitwillbedirectedtothe“qualitativeincrease”;if neg-ativetothe“qualitativedecrease”.Thisisthequalitativeflow simulationthatisatthebottomofFig.4.

Atthe topof Fig.4 the “quantitativeflow”is shown.The eventsofvehiclemaintenancecost(MC1,MC2...MCn), inter-estrate(IR1,IR2...IRn)andprecariousnessindexofhighways (PI1, PI2 ... PIn) received values were calculated by linear regression for the nextfive years. All these eventsare inter-connectedwiththe“quantitativeentry”,whichistheequation thatshowsinfluencefortheseevents,andcorrelatesthevehicle registration,demonstratedabove.Thequalitativeand quantita-tiveprocessareflows thatserve topredict the freightvehicle registrationforthenextfiveyearsinCOREDEProduction/RS. InTable3,theresult ofthe projectionisdisplayed forthe next5yearsthroughtheSD.

Table3projectsadeclineinvehicleregistrationchargesof 16.44%.Thisslowdowncanbeexplainedbecauseoftheseven eventsevaluatedbyexperts,fivewereunfavorabletothesector, resultinginnotes(orrates)alwaysnegativeintherandomization. Asfor the rates of the threequantitative events werealways positive,butwithless impact.ThecurrentBrazilianeconomy mayexplaintheperceptionofexpertsintheallocationofgrades and, consequently,the resultof thesimulation.The regionof COREDEproductionisnotdisconnectedfromthecurrentpolicy thatinhibitsvarioussectorsoftheBrazilianeconomy,including transportation.

Tobetterevaluatetheresults,inthefollowingTable4itwas madeacomparisonbetweentheestimatesoftheSDwith pro-jectionscalculatedusing freightofvehicleregistrationdatain theregioninthelast8years.Inthisprojection,wereachedthe followingequationoffirstdegreewithR2=0.9355:

Y =1.1285X+19.829

Table4showstheoppositebehaviorbetweenthesimulations madebySD,withtheregressionoffirstdegree.Theregression modelconsideredonlyhistoricaldataof thepast8 years,the

Table4

ComparisonofthepredictionsmadebySDwithcalculationsoffirst-degree equation.

YEAR PredictionmadebySD Regressionoffirstdegreeprediction

2016 25.203 29.985

2017 23.957 31.114

2018 22.978 32.242

2019 22.094 33.371

2020 21.060 34.499

Source:Authors(2015).

Table5

FreightvehicleregistrationonCOREDEproduction.

Years Vehicleregister Brazil’sGDPgrowth%

2003 29.709 1.2

2004 24.052 5.7

2005 25.082 3.1

2006 26.026 4

2007 21.639 6

Source:FoundationofEconomicsandStatisticsofRioGrandedoSul(2015).

registrationoffreightvehicleswasonanincreasingphase.Inthe simulationmadebytheSDestablishedatemporalcut(2015), most of whose eventwascharacterized as unfavorabletothe objectofstudy.Anotherwaytovalidatethepredictions made bytheSDwouldidentifythelastperiodswithhistoricalseries that projectedareductionintheregistrationofvehiclesinthe regionandconfrontwhatarethereasonsforthisperformance. Thus,itwaspossibletoselectbetweentheyears2003and2007, asshowninTable5.

Table5alsoshowsasignificantlevelofGDPthatshowsa similarbehaviorofthecurrentmacroeconomic momentumof theBrazilianeconomy.Basedonthishistoricalseries,therewas aprojectionfor theyears2008to2010,bothusing theSDas linearregression,andcomparedwiththeactualregistrationof vehiclesintheprojectionyears,accordingtoTable6.

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Table6

Comparisonofpredictsfortheregistrationoffreightvehiclesbetweentheyears2008to2012.

Years Effectiveregistration SDprediction Regressionprediction SDerror Regressionerror

2008 22.391 25.203 29.985 2.812 7.594

2009 23.111 23.957 31.114 846 8.003

2010 23.962 22.978 32.242 −984 8.280

2011 24.298 22.094 33.371 −2.204 9.073

2012 25.967 21.060 34.499 −4.907 8.532

2.351 8.296

Source:Authors(2015).

Conclusions

Risksanduncertaintiesofthe futureneedtobeminimized forgreater efficiencyinthe useofresources,bothpublic and private.Thisisthemeaningofdevelopmentmodelsandthe per-manentsearchfortheirimprovements.Thisstudyworkedthis anxietythatsurroundsdecisionmakersandstructuredan inno-vativemodelforscenarioanalysisthatwassuccessfulwiththe integrationof existing tools,butused individually in suppor-ting decision-makingoninvestments– Prospective Scenarios (Grumbach method) and system dynamics (hard modeling). Alongwiththeinnovationofintroducingthemultivariate anal-ysis by experts, which can be highlighted as an academic contributionof long-rangegiventhedifferentareasof knowl-edge that can make use of these results, the model points objectivelyandclearlytheeventsandredirectingactionsmore impactful,aninteractivesysteminwhichnewpredictionsare likelytobedevelopedthroughthegeneratedscenarios.

Inthiscontext,themodelbringssignificantcontributionsto professionalplanningandcorporateandgovernmentstrategists, sinceitprovedeffectiveinreducingrisksandfutureuncertainties whenitevaluatedthegreaterimpactofeventsintheevolutionof theanalyzedsystemwiththeparticipationofexperts.Themodel alsoenablestheexplorationandsimulationbythecharacteristics ofthetoolsthatintegrateswheninvestmentsinfluencedbymany variablesare analyzed andit was validated withroadfreight transportdatafromstateofRioGrandedoSul.

Theintegrationproposedinthisstudyisdifferentfromother modelsofintegrationbecauseitprovedtobepracticaland demo-cratic, using tools that allowed equality of opinions, both in construction and in the analysis and predictions levels. This feature also differsfrom otherdecision-makingmodels, as it facilitatesinterdisciplinary,fundamentalfeaturewhenyouwant todeepenontheinvestmentanalysisinthefuture. The point-ing macroeconomic, regional and sectoral events require the exchangeofknowledgeindifferentareas,whatstrengthensthe analysestobemoreconsistentinthoseeventsthatcanactually interfereintheanalyzedsegment.

Inthissense,themodelalsoallowsforgreaterweightonthe opinionofleaderswhocouldeventuallycompromisethe evolu-tionoftheanalyzedsystem.Thisactionwasmadepossibleby theavailabilityoftheDelphimethod,whichconstantlymonitors andreviewstheopinionsofexperts.

Itisrecognizedthat themodel hasless possibilityof con-tribution when applied in situations where there are greater macroeconomiceventsofnegativeimpact,asitlimitstheaction

of managers in decision-making, making it difficult to redi-rect thesectoranalyzed, Oneexample ishigh-tech segments, aimedattheforeignmarket,Insuchcases,whenthereismore macroeconomiceventsofnegativeimpact,theactionofdecision makerswillbelimiteddecisionsthatcanlittlealterthefutureof theindustry,Themodelalsoshowedtheneedforfuturestudiesto establishgreaterconsistencyinpredictions,Thesestudiescould correlatethebehaviorofmacroeconomic,sectoralandregional variablesinthepast,withtheindustry’sbehaviorunderstudy.

Conflictsofinterest

Theauthorsdeclarenoconflictsofinterest.

References

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Blois,H.D.,&Souza,J.C.(2008).Cenáriosprospectivoseadinâmicade sistemas:Propostadeummodeloparaosetorcalc¸adista.RevistaDe Admin-istra¸cãoDeEmpresas,48(3),35–45.

Buarque, S.C.(2003,February).Metodologiae técnicasdeconstru¸cãode cenáriosglobaiseregionais.TextosParaDiscussão,939.IPEA.

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Marcial,E.L.,&Costa,A.J.L.(2012).Ousodecenáriosprospectivosna estratégiaempresarial:evidênciaespeculativaouInteligênciaCompetitiva?

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Marcial,E.C.,&Grumbach,R.J.S.(2012).Cenáriosprospectivos:como construirumfuturomelhor(5thed.).RiodeJaneiro:FGV.

Mattos,R.S.de.(2008).Integrac¸ãodemodeloseconométricoede insumo-produtoparaprevisõesdelongoprazodademandadeenergianoBrasil.

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Ratcliffe,J.,&Krawczyk,E.(2011).Imagineeringcityfutures:Theuseof prospectivethroughscenarios inurban planning.Futures, 43,642–653. Retrievedfrom:www.elsevier.com/locate/futures

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Imagem

Fig. 1. Comparing analysis mechanisms used by different methods. Source: Adapted from Marcial and Costa (2012).
Fig. 2. Methodological evaluation that has guided this research.
Fig. 4. Simulation model through hard modeling of system dynamics. Source: Authors (2015).

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