[PDF] Top 20 How influencers’ credibility on Instagram is perceived by consumers and its impact on purchase intention
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How influencers’ credibility on Instagram is perceived by consumers and its impact on purchase intention
... attractiveness is the “stereotype of positive associations to a person and not only entails physical attractiveness but also other characteristics such as personality and athletic ...attractive ... See full document
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The impact of perceived store image and service quality on the purchase intention for private label brands : the moderating role of consumer’s value consciousness
... shift consumers’ preferences towards their stores and secure considerable economic benefits, one strategy retailers commonly use is the creation and further introduction of Private Label ... See full document
92
The impact of attention on wines' purchase intention: the moderating role of awards and consumption situations
... hypermarkets and supermarkets are the preferred and the most used distribution channels to purchase wine (Marketline, 2017; Zidda, Haert and Lockshin, ...in its ingredients or even ... See full document
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Fashion and beauty advertising models’ age and its impact on over 50 female consumers’ purchase intention
... (Szimigin and Carrigan, ...delivered and still bloody, baby on billboards causes a major furor -in this case so many complaints were made that the company in the UK was required to remove the ... See full document
147
Online cause-related marketing : how does it influence consumers’ evaluations and purchase intention?
... in its monetary value, some non-monetary characteristics are also very important, for instance, time and effort (Kim et ...service and after-service quality among others (Akar & Nasir, 2015; ... See full document
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Are digital influencers ruining your business?: the effects of negative word-of-mouth endorsed by digital influencers on purchase intention
... The perceived credibility that the message receiver has of the blogger was proved to be an important factor in terms of adopting the given message, in the sense that high reputation bloggers are seen as ... See full document
149
Modelling consumers’ sustainability consciousness impact on sustainable purchase intention
... Bezençon and Blili (2010) define them as “products that exhibit one or several social or environmental principles which might affect consumer purchase ...augmented by ethical considerations or ... See full document
147
Understanding the role of influencers’ credibility in social media and its impact on consumers’ purchase intentions
... concerning influencers were ...influencer on social media ...say on average how many influencers they followed, in which social media platform and they were also asked to say ... See full document
107
How smartphone advertising influences consumers’ purchase intention
... truthful and believable”, defines credibility (Mackenzie and Lutz, ...advertisement credibility has a significant effect on attitudes toward advertising and behavioral intentions ... See full document
34
Understanding membership programs effectiveness : the impact of perceived value, hard and soft benefits on the consumers’ purchase intention
... marketing is a form of a loyalty program, it is a marketing strategy that identifies, maintains and increases the yield from best customers through long- term, interactive, value-added ...that ... See full document
70
Influencer marketing on Instagram : how influencer type and perceived risk impact choices in the beauty industry
... of influencers (micro-influencers), which became one of the biggest current digital marketing ...company and bringing to light their products. Extending past literature on influencer ... See full document
140
The role of sales promotions on consumer purchase intention : the mediation effect of perceived risk
... the impact of sales promotions on perceived risk, 5 questions had been ...overall perceived risk, to evaluate the amount of risk that consumer perceived in purchasing the products ... See full document
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How Millennials perceive influencers and its impact on purchase intentions
... (2004a) and Erdogan (1999), expertise is the endorser’s ability to make correct assertions, while demonstrating appropriate knowledge (Goldsmith et ...doctors and lawyers would be appropriate ... See full document
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The influence of augmented reality on consumers’ online purchase intention : the Sephora Virtual Artist case
... new consumers’ changing needs (Srinivasan & Srivastava, ...experiences is evident, modifying the entire retail environment (Backstrom & Johansson, 2006; Srinivasan & Srivastava, ...customers ... See full document
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The impact of immediate and delayed monetary promotions of private label brands on purchase intention : exploring the role of customer perceived value
... (Batra and Sinha, 2000), the increase in store loyalty (Ailawadi et ...(Ailawadi and Harlam, 2004; Lamey et ...(Quelch and Harding, 1996; Wu et ...among consumers due to its lower ... See full document
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The Influence of Social Media Friendship on Brand Awareness and Purchase Intention: Evidence from young adult consumers
... that consumers are familiar with can increase the current sales of the business and make it easier to reach consumers by building sub-brands (Burt & Davies, ...between consumers in ... See full document
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The use of eco-labels on packaging communication : investigating the impact of colour and claim on purchase intention
... companies and managers about the most influential elements of ...it is the most important element of eco- label communication, followed by an investment on awareness of ...clear and ... See full document
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Traditional and influencers’ instagram advertising
... early on, marketers understood social media websites were an outstanding vehicle for spreading ideas, products, and services ...advantage is its ability to target a wider audience than ... See full document
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The impact of health consciousness on the purchase intention of organic food : the moderating effect of perceived store image
... study is limited by a set of conditions that might mitigate the results ...supermarkets and hypermarkets under similar but different ...name and so these stores are commonly named Continente ... See full document
74
Consumers eco-friendliness with brands on Instagram
... aware and concerned, highlighting the increasingly the need for ...awareness on this, influences consumer choices when it comes to considering a brand or even for buying its ...to consumers’ ... See full document
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