[PDF] Top 20 The impact of influencers in the consumer's purchase intention: the cosmetic industry
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The impact of influencers in the consumer's purchase intention: the cosmetic industry
... considering the type of products or services consumers buy, the way consumers make their purchasing decision process and the way they shop has changed dramatically in the past ... See full document
92
The impact of attention on wines' purchase intention: the moderating role of awards and consumption situations
... one of the main purchasing ...by the grapes variety used or the climacteric conditions of the year in which it is produced, but also by the ageing process utilized ... See full document
77
How does influencer marketing impact brands in the sportswear industry? : exploring the effects of brand coolness, brand attitude and purchase intentions
... to consumer-generated content and became popular with the rise of SM (Wang and Rodgers, ...multitude of people and institutions via the ...fellow consumer is communicating a ... See full document
77
The impact of influencer marketing on consumer purchase intentions and brand attitude: the instagrammers
... by, influencers are content creators who grew by collecting a high number of ...among influencers’ often huge base of followers, a practice called influencer ...marketing. The same ... See full document
56
How communicating sustainable packaging impacts the consumer’s purchase intention
... positive impact on sales of environmentally-friendly products (Pickett‐Baker & Ozaki, ...2008). The companies’ restraint may come from the bad image of environmental ...trust ... See full document
65
The effect of labeling strategies on the consumer’s purchase intention
... mitigate the effects of uncertainty involved in the process of creating a new product, crowdsourcing offers a promising route as it constitutes one of the most efficient ... See full document
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Original vs Smell-alike : a study of purchase intention drivers in the perfumes category
... over the years. These challenges are related to the moderate threat posed by substitutes in this ...one of these threats, costing this industry billions in lost revenues ... See full document
77
How influencers’ credibility on Instagram is perceived by consumers and its impact on purchase intention
... consumers purchase more products from a company when influencers can build credibility about their relationship with the product by showing their followers they would appreciate to use the ... See full document
92
The impact of health consciousness on the purchase intention of organic food : the moderating effect of perceived store image
... Through the tests of association both variables were found to be correlated to each other, even though this correlation was ...deconstructing the scale of degree of health consciousness ... See full document
74
Understanding the role of influencers’ credibility in social media and its impact on consumers’ purchase intentions
... that the trustworthiness of the influencer has effects on consumers purchase intentions for both low and high involvement ...regardless of the type of product, consumers ... See full document
107
The impact of immediate and delayed monetary promotions of private label brands on purchase intention : exploring the role of customer perceived value
... used in the past to describe private label brands, being nowadays an essential piece of the food retailing industry strategy worldwide (Chimhundu, ...brands of the ... See full document
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The use of eco-labels on packaging communication : investigating the impact of colour and claim on purchase intention
... role in marketing, since it is a vehicle for communication and branding (Garber, Burke, & Jones, 2000; Kotler & Keller, 2009; Rettie, Ruth; Brewer, ...about the product and to identify it with a ... See full document
78
The effect of web advertising visual design on online purchase Intention
... address the needs and wants of their customers. The hypothesis that WAVD have an important direct effect in the con- sumer’s OPI (H1) was strongly supported, but the same was not ... See full document
11
The effect of web advertising visual design on online purchase intention
... Purchase Intention in an online environment was defined by Cyr (2008) as a consumer’s willingness to acquire a product or a service from an online retailer, through a ...website. The ... See full document
27
The influence of unisex labels on consumers' purchase intention
... that the presence of unisex labels on cosmetics’ packages has, in fact, a negative effect on consumers’ purchase ...consumers’ purchase intention tends to decrease. As a result, ... See full document
84
The impact of eWOM on consumers’ purchase intention : the moderation role of products’ category
... to the literature studied, a single consumer generated rating does not show a significant difference of influence on consumers’ PI than a single expert generated ...against the additional ... See full document
86
Consumer behaviour changes in the cosmetic industry
... some consumer behaviour tendencies, based solely on the personality types and degree of each factor that an individual ...which in turn, influences brand effect, leading to higher degrees ... See full document
83
The impact of perceived store image and service quality on the purchase intention for private label brands : the moderating role of consumer’s value consciousness
... is the creation and further introduction of Private Label brands (Kremer & Viot, 2012; Kumar & Steenkamp, 2007; Steenkamp & Dekimpe, ...For the purpose of the present ... See full document
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The influence of augmented reality on consumers’ online purchase intention : the Sephora Virtual Artist case
... increase of competition that posed new challenges to ...satisfy the new consumers’ changing needs (Srinivasan & Srivastava, ...increase in the delivering of experiences is evident, ... See full document
79
The role of sales promotions on consumer purchase intention : the mediation effect of perceived risk
... assess the impact of sales promotions on perceived risk, 5 questions had been ...about the overall perceived risk, to evaluate the amount of risk that consumer perceived ... See full document
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