[PDF] Top 20 The impact of sustainable packaging in the purchase intent of consumers
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The impact of sustainable packaging in the purchase intent of consumers
... The in depth interviews were run with five ...build the online survey, but also to get some insights regarding the SP ...definition. The literature was not able to get to a specific ... See full document
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The impact of online music vehicles on consumer’s purchase intent : moderation effect of the listener’s experiential response and the need to re-experience
... it the fuel of an enormous industry, studying its consumption and purchase should be of extreme relevance for managerial and consumer behavior ...considering the myriad of music ... See full document
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The impact of influencers in the consumer's purchase intention: the cosmetic industry
... lot of money and effort on promoting their products using social media platforms (Alalwan, ...about the feasibility of such campaigns and how these campaigns could attract more customers (Alalwan, ... See full document
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Understanding the role of influencers’ credibility in social media and its impact on consumers’ purchase intentions
... growth of social media over the last decades has boosted the adoption of influencer ...type of marketing brought companies new opportunities to expose themselves and strengthen ... See full document
107
The influence of unisex labels on consumers' purchase intention
... companies in the cosmetic industry to understand if the time is the right one to invest in Neutral Gender products, this is, if consumers are ready for unisex products and if ... See full document
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THE INFLUENCE OF PRICE CHANGES ON CONSUMERS’ PURCHASE DECISIONS
... by the influence of the hypothesis 3a, which states that people need stronger percentage incentives in case of cheaper products to notice the substantial nominal change in ... See full document
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The impact of visual advertising techniques on consumers’ purchase intention of a chocolate bar : the mediating role of taste perception
... provided in advertisement (Coelho do Vale, 2018; Krishna, Cian, & Sokolova, 2016) and they are effective because they constitute non-explicit guidelines about a product attribute (Sengupta & Gorn, 2002), ... See full document
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Informational advertising in the context of sustainable fashion : the influence of information usage in advertising on consumers’ perceptions and willingness to purchase
... attitudes, the external barriers arise typically outside of the person’s control and can be considered as given facts (Stern and Oskamp, ...1987). Consumers’ missing knowledge about the ... See full document
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The impact of influencer marketing onto portuguese consumers´ value perceptions and purchase intentions towards premium beauty brands
... On the other hand, while her audience is possible large enough to create some distance between her and her followers, she was not found to be significantly powerful to impact a brand as prestigious as Dior, ... See full document
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Consumer drivers of private label purchase intent and the mediating role of perceived purchase risk : an analysis on beauty and personal care categories
... Concerning the strategy for Body Care products, alike in Hair Care it is important to assure quality and diminish consumers perceived risk as much as ...as the main driver for private label ... See full document
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Perception of eco-friendly products through the packaging design – the impact of color and material
... validated in other studies on consumer behavior concerning packaging and ...colors. The data collection intended to determine whether the hypotheses should be accepted or ...evaluate ... See full document
26
The impact of brand love in building brand loyalty among young consumers
... For the academy we might highlight the hot topic that brand love and relationship marketing represent on current marketing ...concerning the importance of corporate branding, investigation ... See full document
109
The relationship between return service recovery and purchase intention of consumers in online shopping
... through the Internet; 2. exploring the rationality of the items involved in the above scale, and asking the reasons why the respondents think that the items ... See full document
198
The moderating role of digital coupon vehicles and expiration dates on purchase intent
... that the number of coupons distributed to consumers has suffered a tremendous ...So, in order for retailers to limit the financial liability of coupon redemption, the use ... See full document
64
Understanding membership programs effectiveness : the impact of perceived value, hard and soft benefits on the consumers’ purchase intention
... review, the perceived value is the ratio between perceived quality and perceived price, which must be studied ...Therefore, the next construct is perceived quality that was analyzed with three ... See full document
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The impact of health consciousness on consumers’ purchase intention and the mediating effect of ingredients’ awareness : an analysis on Chocolate
... market of consumers who demand for sugar-free chocolates related to their concerns about diabetes, for being one of the fastest-growing chronic ...Also the US Department of ... See full document
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The Impact of E-Media on Customer Purchase Intention
... variety of new sources of online information that are created, initiated, circulated and used by consumers intent on educating each other about products, brands, services, personalities, and ... See full document
4
The use of eco-labels on packaging communication : investigating the impact of colour and claim on purchase intention
... for the construction of future eco-labels, guiding companies and managers about the most influential elements of ...Regarding the results, companies should have a clear claim, since it ... See full document
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How communicating sustainable packaging impacts the consumer’s purchase intention
... lot of companies simply are not aware of the importance of packaging, an effective package may be the most efficient marketing medium as it is cost effective and often has ... See full document
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The impact of different packaging elements on the purchase intent for olive oil
... positive purchase behavior (higher purchase intent, higher overall liking and higher trust in the ...knowledge of label claims motivate consumers to look out for these ... See full document
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